92. Six major television stations
"Here, curry chicken steak rice, I don't have time to buy ingredients today, so let's make do with it first."
Nao Tsuda said, placing a plate of curry rice in front of Qing Zhiyuan.
"Well, it smells good."
Qing Zhiyuan let out a sigh.
It's amazing to be able to eat curry rice.
She unbuttoned her apron and sat down with Qing Zhiyuan.
While eating, the two of them study their plans for the future in Nao Tsuda's apartment.
"Regardless of the animation production company, you can start with the broadcast TV station." Nao Tsuda said.
"Well, that's what I thought too." Qing Zhiyuan agreed.
The broadcast of the TV station is actually quite crucial, and they have to finalize their schedule, and it would be bad to put it in some garbage time slot.
"The TV station itself has an animation production department, and if it is handed over to the TV station to produce, the cost will be cheaper, and after their internal approval, their own animation will also have an advantage." Nao Tsuda said.
"So what TV station is better to choose for the premiere?"
Neon TV is not the same as Chinese TV.
Neon has six major TV stations:
NHK (Neon Broadcasting Association), NTV (Neon Television Network Co., Ltd.), Fuji Television, TBS (Neon Tokyo Broadcasting), Asahi and TV Tokyo
With the exception of NHK, which is public, all other television stations are privately owned.
The TV station itself is self-financed, which is equivalent to the enterprise system.
If your animation is good enough and has a wide audience, then the TV station has to pay the animation company money to buy it before it can be broadcast.
But there are also cases where you want to broadcast your own animation on a TV station, and you need to pay a fee.
Exclusive broadcast, or premiere, schedule...... These situations are different, and the price is also different.
In short, you have to talk to the TV station about the specific situation.
"NHK won't think about it for now." Nao Tsuda frowned.
NHK is known as Neon No. 1 because it broadcasts to a nationwide audience, and it is in the form of simultaneous live broadcast, and other broadcasters can only achieve nationwide broadcasting through cooperative relationships with local governments.
However, NHK is not particularly concerned about animation, and the proportion of animated films is relatively small compared to other TV stations, and the review is very strict and relatively conservative.
Qing Zhiyuan understands this very well.
NHK is the equivalent of China's CCTV, and if the review is not strict and conservative enough, it is easy to cause controversy and damage to its own image.
After all, as a public media, you need to be responsible for the whole country.
If you count it carefully, you will actually find the anime broadcast by NHK: "Sapphire Mystery", "Ninja Rantaro", "Card Girl Sakura", ...... These are actually quite age-oriented and full of positive energy.
"Asahi doesn't have to think about it."
TV Asahi is called the old man's station, in fact, you can find that the audience they target is generally older, so they are basically based on dramas.
Workplace dramas are the magic weapon of TV Asahi.
NTV's variety show is good, and the cartoon may be a little lacking.
The only ones left are Fuji, TBS, and TV Tokyo.
"The first choice is, of course, Fuji TV." Nao Tsuda said as he tapped the word "Fuji" on the top of his notebook.
Fuji TV has long been the king of anime broadcasting.
"Dragon Ball", "Astro Boy", "Baseball Heroes", ......
In particular, "Cherry Maruko", which aired last year, was able to reach 39.9% of the ratings, becoming the highest-rated animation in the history of neon on record.
……
"But the problem is obvious." Nao Tsuda lowered her eyebrows and scooped up a spoonful of curry rice with a spoon and put it in her mouth.
After chewing and swallowing slowly, he said slowly, "How many animations are waiting in line." Even if we plug in now, we don't know when it will be scheduled, and it is very likely that it will not be broadcast at this time next year. ”
"For someone as unknown as ours, we may be able to plug in with Toei Productions, but the corresponding cost will inevitably increase a lot."
"You'll have to ask to find out."
"Hmm." Qing Zhiyuan nodded.
"TBS can also ask."
Nao Tsuda moved her gaze to TV Tokyo at the end, and there was a hint of disgust in her eyes.
Among the six major neon TV stations, TV Tokyo has a full-day rating of about 2.7%, which is the smallest (poor) one.
This TV station is simply an animation broadcasting machine that has no feelings.
Lots of cartoons. Anime is broadcast for 5 hours a day, and even late at night.
The reason for this is that there is only one word -
Poor.
And this TV station is famous for its consistent way of doing things its own way.
While other TV stations are constantly following the mainstream and competing to broadcast major news, TV Tokyo always has the title of "TV Tokyo Legend" on Neon TV and Jianghu according to the arranged program schedule.
When major news happens, open six TV stations at the same time, and you can see the following wonderful scenes.
The prime minister made a resignation statement, and several other television stations were keeping up with current events, with only TV Tokyo broadcasting a TV commercial for baldness.
When there was a major earthquake, other TV stations were broadcasting urgently, but what about TV Tokyo? Cartoons are playing.
In the past, even when there was world-class news such as the explosion of a nuclear power plant, TV Tokyo was still unhurried to broadcast the animal world.
Even if Tianhuang wants to change the year name, this kind of event that all neon is paying attention to, TV Tokyo is still teaching everyone how to make fish soup fresher.
In this way, the legend of TV Tokyo was born because of the unwavering broadcasting habit of being uncontested, occasionally meaningful, and unwavering in observing current affairs.
Everyone has developed the habit of watching TV Tokyo during the New Year's holidays, and neon movies also have such ridicule-
[It doesn't matter. As long as TV Tokyo is still broadcasting anime, that's okay. 】
On the "Neon World" 2CH, there is such a disaster level:
Level 1: NHK broadcasts special programs→ it's time to pay attention;
Level 2: NTV, TBS, Fuji, Asahi broadcast special programs→ it's time to be on alert;
Level 3: TV Tokyo has inserted subtitles→ maybe it's time to take refuge;
Level 4: TV Tokyo changes its usual schedule→ it's really time to evacuate;
Level 5: The Prime Minister issues a public notice to the people → a state of emergency;
Level 6: TV Tokyo stops broadcasting anime and starts broadcasting emergency programs directly→ world is going to die.
……
Go your own way and let others do the talking.
TV Tokyo explains this sentence very well.
But why is TV Tokyo so capricious?
The reason is nothing else, just the lack of money!
People say that they are rich and capricious, but TV Tokyo has no money to be capricious.
There are many other reasons besides the lack of money.
For example, there is not enough manpower.
Today, Fuji TV has about 930 employees, while TV Tokyo has only half of the staff, 420 employees.
At the beginning of the establishment of TV Tokyo, there were few personnel, and there were few people on duty on weekends, so how could they be able to deal with breaking major news?
The other is that TV Tokyo's live broadcast equipment is not advanced and not as advanced as other TV stations.
Because TV stations have little investment and few employees, when there is major news, other TV stations tend to change their schedules on the fly and produce special programs for emergency broadcasting, while TV Tokyo mostly quietly broadcasts scheduled schedules.
Without him, only poor.
……
In short, in 1991, there was no "Pokémon", "Neon Genesis Evangelion", "Yu-Gi-Oh", "Silver", and "A Bag of Rice Carrying Several Floors", and TV Tokyo was a TV station that even Nao Tsuda disliked.
"However, the cartoon is broadcast very diligently, which is also the advantage of Dongtai.
The broadcast cost is much lower than that of other TV stations, which is also an advantage. ”
Nao Tsuda smiled, "Let's think about it last." ”
……