On this kind of occasion where all the predecessors are, what Jiang Bai has to do is to be humble.

Say something nice, and everyone is comfortable.

After eating, Cheng Long took them out to play again, but this time there were many people, so they went to a serious place.

But the next day everyone had their own business, so they dispersed.

……

"Jianghu II returns, will Jiang Bai be able to continue his previous glory?"

"Will we continue to grow bigger and stronger, or will Jiang Lang do his best?"

"Is Jiang Bai a qualified director?"

As the release of "Jianghu II" approached, Jiang Bai first let out some rumors, but soon those media began to report one after another.

One call after another came to the company, and they all wanted to conduct an exclusive interview with Jiang Bai and get first-hand information.

But Jiang Bai didn't accept any of them, and it was impossible for him to reveal too much about the movie.

Otherwise, it would not have been possible to shoot in secret.

All that can be released now is a trailer.

But now "Jianghu II" has been produced.

The effect of the tentative propaganda is not bad, so it is also possible to start a formal large-scale publicity, Jiang Bai has been thinking about the propaganda plan for a long time.

The purpose of propaganda is to make it known to all.

In ancient times, the best way to publicize it was either through the storytellers in the teahouses, and then through the mouths of the people to the streets and alleys.

Either it is to post the imperial list, although the vast majority of ordinary people are illiterate, but there will always be a literate person standing at the front to read the content of the imperial list to everyone.

And that's advertising.

Nowadays, TV commercials, radio advertisements or some promotional banners serve this purpose.

But TV commercials and radio advertisements Jiang Bai plans to do it simultaneously this time, and the previous way of advertising on landmarks in major cities is also in Jiang Bai's plan, these are all old ways to talk, Jiang Bai wants to come up with a more novel way.

Now he has plenty of money in his hands, so he can spend a little more money on publicity.

On this day, Jiang Bai directly called the main creators of the crew of "Jianghu" over.

"Today I plan to talk to you about the publicity method of "Jianghu II" this year, in terms of publicity methods, I want to be novel, highly disseminated, explosive and unprecedented."

After that, Jiang Bai began to talk to them.

After talking about three hours or so, but after hearing Jiang Bai's plans, everyone's faces were full of excitement, because they had never seen anyone use the plans Jiang Bai said this time.

If these plans can really fall to the ground, they will not only have an explosive publicity effect on "Jianghu II", but it is estimated that it can also cause an earthquake in the advertising industry.

The first plan proposed by Jiang Bai was to make use of the subway.

Some companies and brands have already targeted subways and buses, but that is limited to spraying promotional images on the body of the car and placing it in the exclusive advertising space in the car.

But although Jiang Bai's plan should also be carried out on these means of transportation, the form is completely different.

Because in the first implementation plan, he asked them to extract all the classic lines in "Jianghu One".

Then go and talk to the subway company, no pictures, just text.

Let all the lines be plastered all over the inside of the subway.

At the same time, after these lines, it is necessary to indicate who said this, and then mark "Jianghu II" on the last line, which will be officially released on the first day of the Lunar New Year.

Because the main audience portrait of "Jianghu II" is still 17~35 years old, and people in this age group either go to school or work, and the main way to travel is to take the bus and subway.

And then with a bright but not dazzling background color, it is not a problem to detonate the audience's eyeballs.

And Jiang Bai on the front foot is doing this, and there will definitely be publicity in the newspaper on the back foot, and Jiang Bai will also find more media to publicize it at the same time, and build momentum on the Internet at the same time, so it is difficult not to think about it.

In addition, in the subway scheme, there are advertisements outside the window.

The subway was moving fast, but it was pitch black from inside the subway, so Jiang Bai planned to fill the walls of the tunnel with light signs and cut out every frame in the trailer and put it on it.

In this way, while the subway is moving, the pictures on the outside will be played in the form of comic strips.

And on this plan, Jiang Bai also proposed to wait for the movie to be released, and then replace the lines of "Jianghu I" in the subway with the lines of "Jianghu II".

And this is only the first plan proposed by Jiang Bai.

The second option is to co-brand with some milk teas on the market.

Everyone cooperates to launch a co-branded model, what a little bit, coco, Michelle Bingcheng and the like, all the cooperation that can be talked about will be discussed, and which one is counted as one.

At the same time, materials related to "Jianghu II" can also be placed on the outside of those stores, and then the cartoon image of "Jianghu II" can be printed on the outer packaging of milk tea.

According to this kind of publicity, it has to be used in conjunction with the promotion of some local landmarks.

Just ask with a cup of milk tea reflecting the characters of "Jianghu II", and then look up, the skyscraper in front of you is the advertising slogan of "Jianghu II" released on the first day of the Lunar New Year, and there must be one of the ten who is excited to see it, right?

If you say more, there must be one in a hundred, right?

And this is only seen with my own eyes, not counting the exposure reported by the media.

The third plan is to link with other dramas.

"For example, "Never Expected", "Never Expected" has good traffic now, and the first season was a big success, so I plan to make additional investments in the second season, but you still shoot according to your style, and I plan to add an episode of the plot linked to "Jianghu II" in the middle, is this good to achieve?"

The beast was sitting below at the moment, listening to this, and pushed his glasses: "No problem, this is easy to achieve, I'll write the script later, but "Never Expected" may also take a month to shoot, and then there will be a review, and the broadcast may be in February or March." ”

"It's okay, a later broadcast also has the advantage of being broadcast later, the movie will basically be weak in the later stage, just use this to promote it, and it can also feed back "Never Expected" through the previous box office."

"Then it's okay, I'm arranging that we will shoot as soon as they have a holiday, and it will probably be after the fifteenth day of the first lunar month."

"Well, I'll give you red envelopes when I go back, and it's still very uncomfortable not being able to reunite with my family during the New Year."

Jiang Bai knew that if he wanted to let the horses run, he had to give the horses grass, no matter how big the pie was, and no matter how many empty checks he wrote, it would not be as comfortable as giving real money to his hands.

After the meeting, all departments began to contact advertisers according to the work assigned by Jiang Bai.

This time the landmark building is okay, because I contacted it when I filmed the first part, and the slightly more difficult thing is the subway side, because this belongs to the subway company under the municipal administration, if you just put ads in a fixed advertising space, as long as you go through the normal process, but this time it is to be full of carriages, so you have to talk to the other party.

So this most important task is also to be talked about by Zhao Zhe.

"Brother Zhao, when the time comes, I will explain the pros and cons to them, although we are the one who invests in the advertisement, but this kind of publicity can actually increase the topic of the whole city.

At present, the theme of some big cities in China is open and inclusive, and when the time comes, you can go to this aspect, and you should give a gift, and we will also invite you to a treat, anyway, it has come to this point, and the publicity and distribution costs will definitely not be less. ”

"No problem, I'll try to take this down, as long as I can take a city, the rest will be easy to say." Zhao Zhe is full of confidence in this.

Coming out of Zhao Zhe's office, Jiang Bai went to the studio of "Never Expected" again.

But at the moment, there is only one beast here, and the other actors are either going to school or taking advantage of this gap to go to work in the advertising department under Wang Taili.

After all, they are not students, and they can't just get a minimum wage every month.

"Called the beast, during the meeting just now, I saw that you had something to say, but you couldn't say it, do you have any questions?"

"Brother Jiang, there is no doubt, it is that I suddenly thought of an idea when I was writing the script, but I was embarrassed to say that there were many people just now."

"What's the idea?"

"It's just that when we were in the first season, didn't there be an oral broadcast sponsored by someone in front of us? But those are all playing memes, this time I want to take more commercials back, and then we shoot around those ads, and the script is also written around the ads, of course, our stories are still stories, but those ads and our stories are cleverly connected through some internal connections. ”

Jiang Bai nodded, he knew what the beast meant, because advertising "Jianghu" is actually in this form, but "Jianghu" and "Never Expected" are the same company.

"This is okay, you can talk to Wang Taili in terms of advertising, he has a lot of resources in his hands, and you can just watch which one you choose for advertising, you don't need to change your own style because others give more money, of course, you can give more money, it is best to meet the theme of your script, and you must grow up as soon as possible."

"Brother Jiang, I know, I'll go and talk to Mr. Wang when I go back." The beast said.

After Jiang Bai was busy with this matter, he went to find Zhang Yi again, because he thought that there would definitely be a lot of competition in the program at the Olympic Games, and it was not only Zhang Yi who made the decision during the review, but also many leaders of the Olympic Organizing Committee and leaders of the propaganda department.

So he planned to let Zhang Yi take a look in advance.

However, Zhang Yimou was really too busy here, but Jiang Bai came over, and Zhang Yi still agreed to go over and take a look in advance.

Three days later, Zhang Yi came to the scene.

This show has a total of six minutes, and the first two and a half minutes are Jiang Bai's solo show.

Wearing a Tai Chi suit, Jiang Bai took turns to perform Tai Chi swords, Tai Chi sticks and Tai Chi poles, virtual and real, static and moving, for this performance, Jiang Bai took out all the kung fu at the bottom of the box.

After the performance, the others will go on the stage to do tai chi together.

Under Jiang Bai's training, everyone's movements were uniform, and these children who were born in martial arts were also holding back their strength one by one, wanting to perform well.

After the six minutes were over, everyone stood neatly and looked at Zhang Yimou.

"This show...... It's still very good, I saw everyone's spirit, and I also saw the martial arts spirit that everyone deduced, but I suddenly thought of one point, that is, when the time comes, we will perform in the Bird's Nest, that venue is very large, and now our number of people seems to be a little small, if there are lighting effects and light curtains around, it will not be enough.

At that time, there were at least 80,000 or 90,000 people watching, and there were hundreds of millions of viewers in front of the TV, so I thought we should make the scene a little bigger. ”

Jiang Bai sighed in his heart after hearing this, fortunately, he called Zhang Yimou to take a look in advance, otherwise the leaders would have passed it directly when they saw that this scene was too small.

But at the moment, even if this show was arranged by Zhang Yimou, since ancient times, the leader has a mouth, and the leg is broken, even if Zhang Yimou said that there would be dozens of people before, now Jiang Bai can only look for it again.

"Jiang Bai, now I have a new idea, although your personal solo performance is very good, but in addition to swordsmanship, the other two are actually not so representative.

Otherwise, you separate these, just start a group of drummers, first a piece of Jiyang drum music, and then there is a Tai Chi performance, now there are too few people, expand the staff to 500, after all, the rhythm of Tai Chi is more soothing, there is no momentum when there are fewer people, and only when there are more people can we show our momentum.

After the end of Tai Chi, there is a sword and knife performance, these two are the traditional weapons of our country, and they are also the most widely used, and you will bring twenty ...... each of these two No, twenty-five people formed a five-five phalanx for a performance.

But after that, I still want a solo performance......" Zhang Yimou said and began to meditate again.

"Jiang Bai, do you want to perform solo or be the leader of these three phalanxes?"

Zhang Yi returned the choice to Jiang Bai.

"I can do it to Director Zhang, I will go up as you want, and I will listen to your command."

"Then you still lead the phalanx, after all, they are all taught by you, I'll find someone else for a solo performance, do you have any recommendations here?" It's best to have a tougher image, good kung fu, and not too old. ”

"Recommend a candidate."

"Li Lianlian, how is Brother Jie?"

Zhang Yi shook his head: "If you connect, he should be in his forties this year, or a little older, if it was ten years ago, then he must be a unique candidate." ”

"If you are more than forty years old, then you have to be Wu Jing or Zhao Wensheng, Wu Jingjin Chinese New Year's Eve three, Ming Chinese New Year's Eve four, Zhao Wenjin Ming Chinese New Year's Eve five, the image of the two of them is still relatively young."

"The two of them feel okay, their fame is okay, and they have both won martial arts championships, so I'll talk to the two of them again."

Jiang Bai nodded.

After Zhang Yimou left, Jiang Bai couldn't help but sigh, now they are about fifty people, but just now Zhang Yi also said that the Taijiquan team should be directly expanded to five hundred people, and the performance of swordsmanship and swordsmanship should also be twenty-five people each.

"Now I have to look for it again." (End of chapter)