"Abominable !!"

Sure enough, on the first day of work after the New Year, at the company's strategy meeting

Yamauchi was furious.

Slammed the magazine against the wall.

On the table is a bunch of stories about how well Pokeni's Pokémon series of games are doing during the Chinese New Year.

In particular, the reports about Pokémon racing are overwhelmingly praised.

The magazine gave the Pokémon series a high honor, and players also proved how good Pokémon's Pokémon series is with their own actions.

How popular merch is.

Nowadays, when you walk down the street, you can see Pokémon toys in shops and claw machines.

This is not only a carnival of pokeni, but also a carnival of the whole people.

It is not too much to say that Qing Zhiyuan is a New Year's money harvester, because in just a few days of the New Year, Pokeni relied on the two Pokémon products and the surrounding crazy money, so that the children willingly took out all the New Year's money.

If you don't have one or two Pokémon toys in the house, it seems that something is missing.

"You know what?! Pokeni has taken the game to this extent. What about us?! Yamauchi cursed fiercely.

The same type of game products, people do better than us, the gameplay, the fun is higher, this is not just a simple picture quality crushing problem.

It is an all-round dimensionality reduction attack.

In this case, how can I praise you?

How else can you appease the hearts of the army?!

Shigeru Miyamoto and the rest of the staff were scolded so bloody that they couldn't raise their heads at all.

This kind of thing is quite helpless to say.,It's almost the same as falling behind step by step.,From the top of the game console platform,N64It's already behind PS.,The design of the controller is not at all better than the twin joysticks of no family.。

Although it seems that the PS's dual-stick controller is a little bulky, after getting used to it, there is nothing to say about playing 3D games.

The hardware of the game console is not as good as others, and the game design is not as good as others, which is indeed Shigeru Miyamoto's pot.

It's also a racing game, Mario Kart also supports multiplayer games, and there are also a variety of races, if there is no Pokémon Kart, it must be a series of good products, and it can be loved by players.

But......

It's just compared to Pokémon.,Pokeni's technology,Art design,It's crushing them in all aspects.。

Moreover, Pokémon also has its own unique evolution and skill gameplay, which greatly enriches the fun and playability of racing games.

A little embarrassed by comparison, Mario Kart looks like it's an inferior product.

In that case, who would buy your game instead of playing a better Pokémon Racing?

It's just like players who think with their feet will choose the frontier with better graphics quality and expressiveness, rather than the [backward] Mjolnir.

But in fact, they can't be blamed completely, Miyamoto Shigeru can't know that this guy Qing Zhiyuan is actually a time-traveler, and the game knowledge and design concepts stored in his brain are not all the products of this era at all.

It's equivalent to people who have already learned all about the evolutionary history of your paradise and the entire game world, and you can't fight against it with Mario Kart 2.0 to defeat 1.0.

If it weren't for the limitations of hardware now, Qing Zhiyuan would still be able to come up with something even more shocking.

After more than two hours of meetings, President Yamauchi's face became more and more ugly.

In response to the performance of Pokémon during the Chinese New Year, the strategy department of Ren Heaven gave its own analysis, including Shigeru Miyamoto, and everyone present expressed their opinions.

To sum up, there are several reasons why Pokémon has been able to achieve such success.

First of all, the Pokémon theme itself is very inclusive, and it can include almost all creatures in this world, as well as fantasy creatures that do not exist in this world.

Whether it is flying in the sky, running on the ground, or swimming in the water, they can all be accepted.

And Pokémon can effectively convey the concept of pets, the concept of symbiosis between humans and Pokémon, and there is a similar reason in the real world.

Many people have pets in their homes, whether they are cats and dogs, or some reptiles, and go to the woods to catch cicadas and rivers in the summer......

Pokémon activates some instinctive needs of human beings, the fun that can be found in nature and life, and is packaged and brought into the game.

For this alone, Pokémon has a considerable amount of vitality, and this vitality comes from nature and from the universe.

Comparatively speaking, Mario's world view will be smaller, it is the traditional Dragon Quest model, and there will be certain restrictions on how to expand, for example, Mario's core gameplay is water pipes, and the world view is to conform to the setting of plumbers.

So if you want to do it to the same level as Pokémon, you don't naturally have an advantage.

The biggest advantage of Rentendo is that they have been in business for a longer period of time than Pokeni.

However, from a business perspective, some of Pokeni's practices are worth learning from.

For example, one of the important reasons why Pokémon games have made huge waves around the world is naturally because of the good animation of Pokémon.

It has been translated into more than a dozen different languages and broadcast around the world, and it has become highly disseminated on a global scale through the medium of animation.

In addition, the core of Pokémon is a human and a Pokémon companion, and such a relationship, battle, and storyline are cross-international, which means that it can be universally recognized by the whole world without too much interpretation.

It's about friendship, about people and Pokémon's emotions, about dreams, about ......

These are the most simple values that exist in human beings themselves, and they are the most communicative things.

So in terms of publicity, especially through animation promotion, Ren Heaven did not do as well as Pokeni.

They didn't pay much attention to this before, but Yamauchi only recently discovered this, and sometimes you think that games are simple toys or things that bring fun to players, but they are actually inextricably linked to many things.

Pokeni not only did animation, but now is also operating comics, for the future development of the company, Qing Zhiyuan is a solid lesson to his peers, textbook-level interactive mode, through games and animation, as well as film and television, comics, light, peripherals......

All-round linkage, so as to produce the most extensive communication effect, and with the game as the core, build a huge interactive network, so as to expand the influence of the game itself.

And through the joint effect to expand the effect of different nodes on the network.

For example, the big sales of Pokémon games will definitely feed back TV animations, and at the same time, it will also promote the hot sales of peripheral products.

Every time a new Pokémon comes out, it triggers a rush to buy.

When the related periphery of Moon Eevee and Sun Eevee came out before, you were robbed crazy, and many people wanted to have a Moon Eevee.

At present, among Pokeni's peripheral products, Moon Eevee is often sold out.

In terms of linkage and publicity, it is clear that Pokeni has done better.

This is also the only thing that Ren Heaven can do, or the most cost-effective after the current evaluation.

In addition to the game itself, Pokeni's strategy is very clear, with the traditional battle game of Pokémon as the core, and extending to other products.

It is then fed back to the orthodox sequel through derivative products, thus forming a virtuous network loop.

The simplest example is –

In order to introduce Moon Eevee and Sun Eevee in the orthodox sequel "Pokémon Light/Dark", Pokémon even spent a great deal of money to produce "Pokémon 3D World: The Dark Side of the Moon" and "Pokémon 3D World: Sun Mythology"

It's not a simple matter of throwing new Pokémon into the battle game and it's over, but giving these new Pokémon a stage and opportunity to show themselves.

Through these two Pokémon spin-offs centered on Moon Eevee and Sun Eevee, players can not only experience extraordinary game fun, but also learn different Pokémon stories through these games.

The two games themselves have a high promotional value and have made outstanding contributions to the marketing of Pokémon, and at the same time, these two games play a role in connecting the past and the future.

It warmed up and paved the way for the release of the orthodox game "Pokémon Light/Dark".

makes the entire Pokémon series colorful all at once, and it is interlocking.

This thing,In fact, it was also what Ren Heaven was doing at the earliest.,Through Mario's orthodox games to derive other different types of games.,Expand the Mario series.,Achieve a strong linkage effect.。

Ren Heaven has actually produced many Mario-related animations and movies, but unfortunately they have not been able to reach the influence of Pokémon.

From this level, Mario's big IP is inherently flawed in the architecture of the worldview.

Although Yamauchi Pu is very reluctant to admit this, and even takes many times that "the game should be simple enough, light and short, so that children can feel the most innocent fun", however, the basic core setting of the plumber not only makes Mario, but also restricts Mario.

makes this game IP impossible to make more interesting and inclusive.

……

The expansion of the game series is very necessary.

Sometimes, the sales of the game itself are one thing, and even if it is placed, when there are more of them, it will add to the entire game family and let players see its richness.

In other words-

I don't guarantee that every Pokémon player will like it.

But what I can guarantee is that whatever you like can be found in the big Pokémon family.

This is also the reason why Qingzhiyuan has been constantly expanding the Pokémon series, allowing the Asano Lisha team to develop Pokémon of different game types.

Even in the future, different Pokémon protagonists will be developed to meet the needs of more people.

When the [Pokémon World] is built, it will have a very amazing swarm effect.

Overall, after some discussion, the members of the non-heaven room came to the following conclusion:

Either it is to develop a new Mario or Kirby series of games, try to expand the family members, take the Pokémon mode, and even catch up in the next generation of games, and make a game product that surpasses Pokeni.

The so-called exceedance is not only manifested in the gameplay, but also in the picture quality of the game, the story of the game, and the playability, all aspects must have higher requirements.

After all, if you exist as a competitor, if you fail to defeat the opponent from the front, it is equivalent to losing yourself.

This risk is actually the greatest, but if it can be done, it will definitely achieve extraordinary results, at least to stabilize the throne of Renten.

The difficulty is actually very high, and the key is that everyone here, including Shigeru Miyamoto, is not completely sure.

It's hard enough to improve the image quality to about the same as Pokeni, let alone surpass it.

Another way is to open up new markets, avoid their edges, and not confront Pokeni head-on, which is actually more stable and can make money.

However, how could Yamauchi Pu swallow this breath?

It's embarrassing just thinking about it, okay?

When Rentian was still in full swing, who in the world wouldn't want to play the games they made?

Ren Heaven is the benchmark in the industry here, and now he is actually afraid of a new pokeni, and even dare not fight head-on because he is afraid of the other party.

This kind of gap in the heart is unacceptable to anyone.

Not to mention Pu Yamauchi.

The former king, now wants to bow his head to that guy Qing Zhiyuan, how can this kind of thing be possible?!!

"Do! We must improve the quality of our products, we can't lag behind others like this! ”

Yamauchi slapped the table heavily, "No matter what, it's better to surpass Sony in terms of hardware, and in terms of games, Pokeni has already attacked us from the front, if we can't respond, what do others think of us?"

So you have to fight back head-on!! ”

Hearing Yamauchi's words, everyone couldn't help but gasp.

This means that they have to work harder to catch up with Pokeni, at least to the next generation in terms of game quality.

But now let alone catching up, even if you get close, you can't do it.

What's even more terrifying is that they don't know how far the technology of the P company has developed now, so maybe pokeni has entered the next generation.

It's all entirely possible.

It's hard.

It's super hard.

But fortunately, after some thought, Yamauchi Pu still agreed to their second plan, that is, to do the products that are being faced head-on, strive to improve product quality, and at the same time open up new markets and do product differentiation.

At least there will be a bottom line.

Although he was very unwilling, Yamauchi Pu was also forced to make such a compromise.

In addition, in other aspects, Ren Tianda is ready to replicate the successful route of Pokeni, and began to take a full range of network derivative structures, and will invest in the development of Mario-related animations and live-action movies in the future, etc., and will build Ren Tiando's star products into world-renowned big IPs.

The IP strategy will be the core of the future.

Whether it can succeed or not is up to you.

……

After the meeting, Yamauchi sat in a chair and looked out the window at the sunset.

The golden sunlight shone on the ground, gilding his eyelashes and half of his body with a golden glow.

His silver-white hair was also dyed with a thin layer of blonde.

Although he was very reluctant to admit it, at this moment, he seemed to feel a little powerless.

Calculating the age, Yamauchi Pu is already a 70-year-old man at this time, and if he were someone else, he would have retired to spend his old age in An.

But he can't, and the current Ren Heaven is far from being able to let go.

At this time, Yamauchi Pu already had a vague feeling of being forced into a desperate situation.

When did the decline of Ren Heaven begin?

He closed his eyes and pondered.

Is it the loss of the console war?

Or was it defeated by Sega?

Or ......

He silently opened his eyes and looked at a corner of the conference room.

Once upon a time, there was a young man, sitting in that position, begging him not to let the game be taken off the platform of Renten.

Yamauchi frowned, but deep down he was confused.

If time could be repeated, would he have made a different choice?

……

……

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There is one more chapter in the afternoon (end of this chapter)