……

After the completion of the restructuring of Pokeni, a press conference was held to announce the company's latest structure and personnel appointments, and after getting the latest list, the media and industry insiders were shocked.

"Huh? Satoshi Iwata actually joined Pokeni?! ”

"Why? These two people don't feel like they have crossed paths at all, how did they come together? ”

"And the organizational structure is also very strange, after being recruited to Pokeni, Satoshi Iwata did not hold a position in any department, but set up a separate strategic planning department and served as the director.

So far, Iwata is the only one in the Strategic Planning Department. ”

"It's very interesting, after Sony, Sega, and Rentendo all announced that they were going to change their heads, I didn't expect Pokeni to make a big move."

"Satoshi Iwata will become the successor of the president when he enters Pokeni? No, no, it's impossible to think about it. He is an outsider, he has just entered the company, it is impossible to convince the public, and Qing Zhiyuan is much younger than Iwata Satoshi, at least for another 30 years. ”

"Well, there shouldn't be much of a problem with this, Qing Zhiyuan may really feel that he is too tired and busy to be alone, and he recruited Iwata from a company and personal point of view, right?"

"It's a pity, what does Iwata think? He is obviously a good president of the HAL Research Institute, and now he also has well-known products in hand, and the company is running quite well, and he is valued by President Yamauchi, so he should have a good future in the future.

How did you come up with the idea of going to Pokeni to be the head of the strategic planning department?

And he's a bare-rod commander. ”

"Well, who knows, it's not difficult to understand, the HAL Institute is definitely not comparable to pokeni, and being the head of the department at P is more promising than being the president of a small company."

"Who can say for sure what will happen in the future, we are not Satoshi Iwata, he must have his own considerations in it."

“……”

Although the outside media was a little surprised by Iwata Satoshi joining Pokeni, the surprise was not that this guy could really become the helmsman of the group in the future, or become the big butler of Pokeni.

It's just that Qing Zhiyuan and Iwata Satoshi didn't have much intersection before, so how did he think of digging Iwata Satoshi at this time.

Moreover, Iwata Toyashi has such a good relationship with Yamauchi Pu, and the HAL Institute is the second party of Renten.

How many companies dream of the treatment, as a result, Iwata Satoshi said that he changed jobs.

……

Sony's Ken Kutaragi's sense of smell was unusually keen, and his first reaction was-

"President Seijiwon must have made a lot of promises to Satoshi Iwata, I'm afraid it's not as simple as the head of the strategic planning department."

But......

What he couldn't understand was that Qing Zhiyuan was so young, how could he think of recruiting a Iwata Satoshi?

From the perspective of the entire game industry, there should be a lot of people who can replace Iwata, right?

If you really want to recruit a talent who can make plans, Kutaragi Ken even thinks that he can set his sights on the international market, rather than just being limited to the domestic scope.

However, since Iwata's position has not yet reached the level of CEO, there is not much interpretation of the normal personnel appointments.

In many companies, there are similar planning departments that are dedicated to providing advice and data and theoretical support to the company's CEO, so you can't think that any head of the strategic planning department is the successor of the future, right?

What's more, Iwata is indeed older than Qing Zhiyuan, so this possibility was quickly vetoed by the outside world and people in the industry.

Compared to the changes on Pokeni's side, everyone is actually more concerned about the movements of Rentendo and Sega.

If you think about it, Sony, Rentendo, Sega, Pokeni, these four companies together account for almost half of the global game industry, one of the companies is going to be reorganized and rebuilt, and the other three companies are going to replace the leading boss, which is completely an earthquake-level event, which can completely turn the world upside down and affect the future of the industry.

Nobuyuki Idei has been appointed CEO on Sony's side, but Sega and Rentendo have not moved.

Unlike Sony's board of directors system, both companies have a president system, and one person is in charge, which means that the future successor is completely between Yamauchi and Nakayama Hayao.

Everyone doesn't know where the two of them will go in the future.

……

Qing Zhiyuan's side is very good, and with Iwata Satoshi as an assistant, many things in the company have become much simpler.

In the evening, Qing Zhiyuan first went to have dinner with Mr. Nobuyuki Idei, the newly appointed president of Sony.

The main thing is to congratulate him on his appointment, and hope that in the future, Pokeni and Sony will continue to maintain a good cooperative relationship.

"In the future, I will ask President Idei to take care of me."

Although Sony is the CEO of Nobuyuki Idei in the group system, Aozhiyuan still likes to be called president.

"Of course," Nobuyuki Idei raised his glass and smiled flushed, "I would like to ask President Youth for your care in the future." ”

But there was a little bitterness in the smile.

Qing Zhiyuan was also keenly aware of this.

"Mr. Idei, I know your current predicament, although it means that you are the president of Sony, but you have a lot of troubles." Qing Zhiyuan said with emotion, "So you can rest assured, Mr. Idei, Pokeni will definitely be on your side." ”

"Huh?" Nobuyuki Idei raised his head, a 61-year-old man, his eyes were a little red.

Who would have thought that someone outside the company would know him better and be more empathetic.

He couldn't help but like the young man in front of him.

Satoshi Iwata and Aochi Yuan have analyzed Sony's current situation before, Nobuyuki Idei as the new CEO, in fact, he was ordered to survive in the cracks, Sony looks very big, it is a behemoth, but it is not easy to maintain it.

The debt is as high as 1.8 trillion yen, which is quite a terrible figure.

and the president of Beimi's side, Shulhoff, didn't listen to the announcement, and didn't take the president of Neon in his eyes at all, which was also a huge test for Nobuyuki Idei.

Sony is not monolithic internally, and it can even be described as internal and external troubles.

Pokeni has been Sony's partner for so many years, and after Idei Shin took the position, he naturally wanted to have a good relationship with them, and when he was stable, he could do things freely.

The two of them talked for a while, and after Nobuyuki Izui drank a little wine, he was a little upset, and he was said by Qing Zhiyuan to his heart.

"Therefore, many people think that I am glamorous as a president, and many people dream of it, but it is really stressful to really sit here." Nobuyuki Idei smiled and said, "You still understand my situation better." ”

Understanding is understanding, but Qing Zhiyuan does not intend to help Nobuyuki Idei solve the problem.

This is a test for Nobuyuki Idei, every new leader who takes office has his own mission to complete, if Nobuyuki Idei can kill it, he can lead Sony to success, and if he can't kill it, he will be swept away.

Qing Zhiyuan has a faint premonition that there will definitely be a battle between Pokeni and Sony in the future.

Sony's infighting now is not necessarily bad news for him.

Being able to stabilize Nobuyuki Idei's side is actually buying time for himself, and the longer the fight between Nobuyuki Idei and Shulhoff lasts, the better.

Because in another field, the battle between P and Sony has quietly begun.

To be precise, it is Qingzhiyuan's Pokeni and Yuehe who have joined forces to compete with Sony in the film and television industry, especially in the North Mi market.

This battle is independent of the realm of the game.

……

Early the next morning, after returning to the company, Qing Zhiyuan found Satoshi Iwata.

During this time, Qing Zhiyuan and him were always like glue, they were inseparable when they commuted to and from work, and they were always plotting something in the president's office.

Those who know know that they are discussing business, and those who don't know think that there is some ulterior secret between these two people.

Fortunately, Qing Zhiyuan and Iwata Satoshi are both married, otherwise it would be really easy for people to think crookedly.

Qing Zhiyuan said that when discussing with his military advisor, he must communicate clearly in a short time anytime, anywhere, not only to let Iwata Satoshi know his thoughts, but also to let him fully understand Iwata Satoshi's thoughts.

Liu Bei and Zhuge can only exert the greatest value if they have one heart, and only when pokeni can they have the strongest combat effectiveness.

"Well, in this way, Sony's internal consumption is quite serious." Satoshi Iwata's eyes lit up, and he said with great excitement, "I should be able to act now." President. ”

Satoshi Iwata analyzed, "I think the first step should be to acquire Marvel in the United States." I heard that Sony is very interested in buying Marvel, and at this juncture, Schulhoff even has this plan, but given his competitive relationship with Nobuyuki Idei, he will definitely not get the consent of the board of directors. ”

Schulhoff, the president of Sony North Rice, has achieved the formation and acquisition of a series of film industries, such as Columbia Pictures, which he has acquired, and his main business is in the field of film and television.

Aiming for Marvel is also a necessity.

In the previous life, the merger and acquisition between Sony and Marvel took place during this period, and then Spider-Man was sold to Sony separately.

Hearing about the purchase of Marvel, Qing Zhiyuan was actually a little moved.

This company may not be very good now, but it is a treasure trove of IP, and there are countless derivatives of film and television peripheral works that can be produced in the future, and each of them is a huge treasure when it is excavated.

If Marvel can be won, pokeni's future big IP will be guaranteed.

Merely......

"Do we really have the ability and strength to buy Marvel?" Qing Zhiyuan asked suspiciously.

"Well, it shouldn't be too much of a problem." Satoshi Iwata analyzed, "There is still a big gap between the comic industry in the United States and us, and there is no complete industrial chain.

I've already asked someone to analyze it, and the current market value of Marvel is $400 million, and we have sufficient cash flow to take it down. ”

In fact, as Satoshi Iwata said, don't look at the future of Marvel, but in 98 years, it is the darkest moment in Marvel's life.

The failure of the operation has caused the company to lose a lot of money, and the United States does not have a complete animation industry chain, which also limits the play of Marvel.

On the neon side, from light to comics, and then from comics to animation, derivative peripherals, game adaptations...... This is a complete ecological network, so publishing houses tend to develop very well, such as the Kadokawa Group (centered on Kadokawa), the Hitotsubashi Group (centered on Shogakukan and Shueisha), and the Otowa Group (centered on Kodansha......

These are behemoths.

Marvel in 98 can only be said to be in the middle of a harsh winter, and the spring will not come until the future computer CG technology is advanced enough to achieve more bullish live-action special effects photography.

I'm afraid that the only person who can have such technology now is Pokeni.

Once the Matrix is released, the whole world will know how good P Company's computer CG technology is.

It would be many years later for Marvel to give it to any other company, but if it is given to Pokeni, it will be like a fish in water.

……

In short, now given Marvel's operating conditions, it shouldn't be a big problem to acquire them, otherwise Marvel wouldn't have sold many of the big IPs in its hands.

"Okay, then I'll leave this matter to you, and I'll give you carte blanche to do it."

"Okay president." Satoshi Iwata puffed out his chest and a confident smile spread across his face.

He himself brought it up with great confidence.

Qing Zhiyuan also laughed silently.

As long as he wins Marvel, what Qing Zhiyuan thinks of is the global operation mode of big IP, and whether it is a movie or a game, it will definitely sell quite well.

At this time,

Akane Ayase came in to bring coffee to the two of them, and after only one glance, Akane Ayase only felt creepy, put the cup down and left in a hurry.

Terrible......

The two men laughed like villains.

Who did the president recruit to come back?

……

After talking about Marvel's side, Satoshi Iwata continued to propose, "And the president, about Sega." ”

"Huh?" Qing Zhiyuan raised his head and asked suspiciously, "What's wrong with Sega?" ”

"Sega's current situation is probably the best time to buy them."

"Huh?"

Satoshi Iwata's proposal startled Qing Zhiyuan.

I originally thought that this guy was just saying that he should cooperate with Sega or something, but given that the future successor of Sega is not clear, Qing Zhiyuan has not taken action so far.

But I didn't expect that what Iwata Satoshi proposed was to buy Sega?

"Sega has good hardware development capabilities, and I have already checked, our company has participated in Sony's PS research and development before, and the PS patent is shared by Sony with us, and we also have the controller patent.

In such a situation, if we can acquire Sega, relying on Sega's technology accumulation and hardware-related knowledge reserves on our side, we may be able to develop the next generation of powerful consoles.

Also, in fact, I think that the handheld should also be updated.

We have an equity in NVIDIA, and I think NVIDIA's capabilities in 3D chip design and R&D are also first-class. ”

After Satoshi Iwata finished speaking, he silently looked at the president.

Qing Zhiyuan had actually thought about this problem before, but he couldn't make up his mind for a long time.

However, after listening to Satoshi Iwata's analysis, he was actually quite moved.

Yes, we also have the intellectual property rights of PS, Sony may not have thought that we have enough independent research and development capabilities before, and pokeni has always focused on the game market, and there is no performance at all to enter the console field.

This made Kutaragi Ken not have doubts.

However, this is no longer the case, and the landscape of gaming has changed dramatically.

Ren Heaven is declining, Sega has long been at the end of the crossbow, and it is difficult to say whether there will be Sega game consoles in the future.

Sony's dominance is actually problematic.

In any industry, when a company becomes a monopoly, the first thing that comes to mind is not to continue to update and iterate to improve competitiveness, but to unite with the younger brothers to lock the car door through the monopoly platform advantage to prevent future generations from getting into the car.

This was the case in the previous life, after Sega's DC was defeated, it completely withdrew from the console market, and Sony began to float, if it weren't for Microsoft's strong development of xbox, Sony probably wouldn't have thought of developing and upgrading the next generation of console products with peace of mind.

Iwata Satoshi's whole set of strategic deployments are complementary to each other, if there is no Sony change of coach, then with the control of Norio Oga, there will be huge pressure to compete with Sony Marvel, unless Pokeni has a lot of premium, it is basically unlikely to compete with Sony.

However, if Nobuyuki Idei and Shulhoff were infighting, the situation would be very different.

And it is precisely because of Sony's change of leadership that their support for this part of the console market and their vigilance against Sega and Pokeni are not so strong.

At least judging from the current situation, Sega has declined, and no matter how much it continues to struggle, it is estimated that it will be the end of the crossbow, and at most it will be the end of the curtain after another generation of console products.

On the other hand, Pokeni doesn't seem to have R&D capabilities.

This happens to be a good opportunity for Qingzhiyuan.

However, Qing Zhiyuan frowned, do we have the strength to end up in this field?

Host wars, but it's quite a money-burning one.

Originally, he was just thinking about making steam, which would be a little bit moved by Iwata Satoshi's words.

But well......

Handheld this piece can actually be done.,Sony in the previous life was defeated by Ren Heaven in this part of the handheld.,In fact, Iwata Satoshi has made a lot of contributions.,It was because of the NDS he proposed,Sony's PSP was caught off guard.,And then all the way to the later NS,It can be said that Ren Heaven has the absolute right to speak in the field of handhelds。

And now—

Satoshi Iwata is here.

It seems that everything is going in the direction of the previous life, but this time it was replaced by pokeni.

Pokeni doesn't do it, just give it to Sega.

Satoshi Iwata's idea is simpler and crude-

Pokeni can do it himself, or let it to Sega, it is better to buy Sega directly.

Amazing.

If you can really take down Sega......

I'm afraid that there will be a big earthquake in the whole industry, right?

……

……

——————————————————————————

There is one more chapter in the afternoon (end of this chapter)