……

Regarding Pokeni's acquisition of Marvel, it is a plastic stick to knock on the head, which makes people feel shocked, but it is not so serious.

The lethality is not strong, and there are a lot of doubts.

Hit people full of question marks.

Qingzhiyuan did not use the Yuehe acquisition, mainly because he thought that it could be adapted into a game in the future.

If Yuehe is to do this, maybe the company's intentions will become more obvious, and everyone can see at a glance that the future is to adapt Marvel's comics into film and television animations.

It's just that Pokeni came to buy it out.

Everyone's first instinct is that P Company's acquisition of Marvel is to be used to develop new games.

But there are so many games in pokeni and there are so many big IPs, do you have to find a Marvel?

Mainly because the current United States comic industry has long been in decline, and the current Marvel is completely different from the hens that lay golden eggs in the film and television industry in the future, and the producers of big IPs give people completely different impressions and senses.

For many people, comics are a sunset industry, even if it is Marvel, which has created countless popular and popular comic book characters that are loved by the audience, it is already a declining and aging company.

It was precisely because of the benefits of decline that Marvel faced serious losses and bankruptcy crises, which led to the sale of the company to Pokeni.

"But what did Pokeni do when he bought Marvel?"

"Would a thriving game giant look at a declining industry like comics?"

Since the news was released in the United States for the first time, compared to the neon side, the North Mi region will know the news first.

It's just that the message is very informative, but it is also very incomprehensible.

"What is the reason why Pokeni actually bought a slumping comic company for $400 million?"

"I don't think it's worth it, Marvel can't sell it at this price at all, and even if it sells peripheral products, it rarely sells well.

Indeed, as Satoshi Iwata said, many people may have a dream of being a superhero when they were young.

But the problem is that when they grow up, many people become sober.

Marvel's comics are really getting worse and worse, how much value and space can be squeezed out? ”

"I have to say that Neon Man is really stupid and has a lot of money as always, before Sony acquired Columbia Pictures, and now Pokeni bought Marvel.

I don't see any value in Marvel anyway. ”

After Sony's acquisition of Columbia Pictures, there were not many blockbuster products, and the loss was quite a lot, and the acquisition of Columbia Pictures cost a lot of money, and this matter has been regarded as a joke in the industry until now.

Of course, another company under Qing Zhiyuan, Yuehe is not much better, mainly because the investment amount is too high, and now "The Matrix" has not been filmed, so everyone is not good to comment, but if the Matrix box office fails, then Yuehe Pictures will become the next target to be ridiculed.

"yes, is there any benefit to buying Marvel? I think Pokeni seems to be in the manga industry. What is it called pobook. ”

"It shouldn't be possible to make comics, but are comics going to be sold on neon? Do Neon People like to see this style of painting from Marvel? I think it's very suspenseful.

Most of them are bought to develop games, right?

After all, Pokeni's main business is in games. ”

"Developing a game for the Marvel Heroes series?

I feel that the development is very difficult and thankless. ”

"In case, in fact, among the two companies, the more famous and influential is Pokeni, at least in the game industry.

Think about it, isn't it very exciting to be able to play Pokeni's superhero game in the future?

What if Frontier was to be a superhero fight? ”

"When you say that, it seems that there is still some truth, if it is a superhero fight, it should be a good game to make a fighting genre, right?"

"In fact, whether you can make money or not, whether it sells well or not, it doesn't seem to have much to do with Marvel, it mainly depends on how Pokeni's game is made, right?

If it's done well, it's a practical superhero.

It can attract a lot of players. ”

"Not to mention the rest, I like superhero fighting, if it's linked with Pokémon...... Hahaha, it's a little unimaginable. ”

……

The news was first transmitted in the United States, and then began to slowly ferment and spread back to Neon.

The first reaction of countless people is-

"Marvel, what is this?"

In 1998, Marvel's influence was not so great, and many people, especially in Eastern Asian countries, had never heard the name Marvel.

On the contrary, DC's Batman is more famous.

In this year, the future shocked the world, attracted countless fans, and the popular Spider-Man series of movies has not yet started production, and Iron Man has no shadow at all, as for Captain America......

Those characters are really too far away for the distant Orientals.

Many people have not even heard of the name Stan Lee.

Taken together, Pokeni is much more famous than Marvel.

The comic industry on the neon side is not a little more mature than that of the United States.

What Satoshi Iwata said in the conversation was that comparing Marvel's more neon Doraemon, Astro Boy and Super Saiyan caused a huge dissatisfaction.

Many people think that as far as Marvel's superheroes have never heard of, how can they be compared with Astro Boy?

Astro Boy and Doraemon, it's not just neon that, it's also super hot in the Omi region.

"What Marvel, I haven't heard of it at all, Pokeni actually spent $400 million to buy this?"

"I really can't understand, isn't it good to use this money to buy Ghibli? Or just buy Osamu Tezuka's iron arm Astro Boy.

It doesn't feel like you can even use so much money. ”

"I checked, and there seem to be quite a lot of superheroes developed by Marvel, and the abilities are very interesting.

For example, Spider-Man can shoot spider silk, and Iron Man can fight in a steel suit......

In short, there are all kinds of strange abilities, and there is everything.

But this style of painting may really be different from what we imagined.

I was dissuaded by the beautiful style of painting at a glance. ”

"To put it bluntly, the comic style that the Chinese people like is two completely different things from what we like, and those human shapes and faces look really weird.

There are too many edges and corners, right?

And the saturation on the color is so high, it makes people look like their eyes hurt, and there is no beauty and tension of neon comics at all.

Anyway, I don't like American comics. ”

So it seems that the main purpose of Pokeni's purchase of Marvel should be for the Omi market.

The art style itself is not very popular in Asia, and the only people who like it are Omi players.

The game is expected to be made to cater more to Omi players. ”

"Well, that's probably the case."

……

Marvel has now become a chicken rib.

It's a pity to discard it.

If you think it's worth anything, right? But in fact, this company is not very valuable anymore, I don't know how many people want to use Marvel to monetize, but so far it has not played very well.

Whether it's an animation or a live-action movie that is ready to try, it's hitting the streets.

But if you think he's not good at all, right?

It seems that there are many high-value IPs in Marvel, such as Spider-Man, Iron Man, Captain America, etc......

It's just that in this world, only Qing Zhiyuan knows that the current Marvel is equivalent to a gold mine that needs to be mined urgently, it is not worthless, nor is it the so-called chicken ribs, the key is how you want to mine it.

The previous Marvel could not be mined because there was still a lack of strong special effects technology in this world, that is, the special effects of Spider-Man or Iron Man could be fully brought into play in the film and television industry, so that the audience could realize its charm.

Qingzhiyuan has enough confidence in Pokeni's technology.

The chicken ribs in the eyes of others are treasures in my place.

……

After the news spread, Sony's top management seemed to be a little wary of Pokeni's purchase of Marvel.

Nobuyuki Idei and Ken Kutaragi think that Qing Zhiyuan is not a simple person.

Others have not dealt with Qing Zhiyuan, and they may not be very clear.

Who is Ken Kutaragi?

He has been working with pokeni since '93, developing handhelds and later PS......

Along the way, it was not so much that he was running as hard as he could according to his own ideas and blueprints, but that he was pushed by Qing Zhiyuan in the back.

This guy is like a vicious dog, biting him tightly, and once you don't run according to his ideas and speed, Qing Zhiyuan will overtake you and then another person to bite......

It's a really scary feeling.

Sometimes, when he had nightmares at night, Ken Kutaragi would dream of being lying on the shoulder by Qing Zhiyuan and biting his shoulder fiercely, telling him to run quickly.

If you don't run, the zombies will catch up with you!

After waking up, Kutaragi Ken was already in a cold sweat.

Qing Zhiyuan's talent is very clear to Kutara Mujian, and he even has the ability to predict the unknown.

Although this is just Ken Kuta's personal intuition, he always feels that the track that Qing Zhiyuan hits every time he hits will rise in the future.

Whether it's the type of game, or handheld, or PS, then to NVIDIA, and then to Sega......

Qing Zhiyuan's layout has its own deep meaning, and it is impossible for Kutara to think that this guy just wants to buy a Marvel IP to attack the rice market.

But it's hard for him to think of any other way to monetize.

Pokeni can't be used to make a movie, right?

The Matrix alone will cost $150 million, and if you make a Marvel movie, you will definitely invest no less, otherwise you won't be able to take the special effects alone.

It's significantly more cost-effective to make a game.

However, this is indeed a chicken rib, the input-output ratio is very low, and from the perspective of Ken Kutaragi's understanding of the game industry, spending a lot of money to buy superheroes to develop games is far less powerful than pokeni's own IP.

Unless Marvel's games can really reach the level of Pokémon.

However, this difficulty is simply too high.

Out of his understanding of Aochiyuan, such opponents and unusual moves are worthy of vigilance, so Nobuyuki Idei asked Ken Kutaragi to closely observe Pokeni's movements.

……

In the matter of P Company's purchase of Marvel, it is rare for Nobuyuki Idei to reach a certain degree of consensus with Shulhoff, the president of North Rice.

They all think that it is not a good thing for Marvel to be acquired by Pokeni.

Nobuyuki Idei doesn't know how far Pokeni can monetize Marvel in the future, but Schulhoff thinks that Pokeni will definitely enter the film and television industry after buying it.

Although this logic seems a bit strange, how can a game giant buy a comic company, but the owner of this game giant company has another specialized film and television company.

The existence of Moon River makes it impossible to completely ignore the possibility of Marvel's film and television.

But Nobuyuki Idei simply can't admit that Pokeni's decision was effective.

Otherwise, it is equivalent to admitting the correctness of Schulhoff's purchase of Marvel.

So he can only suppress Schulhoff, and firmly believes that Marvel is a chicken industry, not a garbage industry, at least not worth spending $400 million to buy.

And whether this money can realize the value of Marvel in the future is still a big question.

According to the analysis of Nobuyuki Idei and Sony's internal technicians, 80% of the purchase of Marvel is a loss-making transaction, just like Sony's purchase of Columbia Pictures back then.

It takes a lot of input to make it possible to produce that little bit of value.

What's more critical is that Pokeni used it to make games, Sony took it, and gave it to Schulhoff, which was basically used to make money.

Pit company money.

……

After seeing that the company had purchased Marvel, Pokeni's program director, Ken Akanishi, also went to learn about Marvel's comic content.

After reading it, he only had one big question in his heart:

"President, about Spider-Man's spider silk, how to make this game?!"

"We can't make elastic things right now, and we haven't even been able to simulate physics to a more mature level."

The so-called elasticity and deformation functions, such as spider silk, you can't actually determine how long the spider silk should be drawn in the program, and the artist can only make it according to the established model.

In other words, if you want to realize the real-time deformation function, you can't leave it to the artist to create it, but the program has to generate it.

This is beyond the scope of existing technology.

3D has also been slowly developed from the very beginning of rigid models, and the functions of deformation and wire drawing are about a decade ahead of now.

Even in 2023, things that can be stretched at will should be avoided as much as possible in the game, so many times I see some two-dimensional young ladies, whose skirts are so fluffy, but they won't fall off when they are upside down.

The main reason is that this involves the function of solving.

The softer and more changeable, the harder it is to do.

The rod can be retracted, the iron chain can be retracted on the basis of the shape of the change, this difficulty is higher, in the process of movement, the folds of the clothes, the swing of the skirt, etc., not only involve the expansion and deformation, but also involve the complex directional force problem, it is more complicated......

None of these things can be solved right now.

However, it is really gratifying that Ken Akanishi was able to think of similar problems in advance.

Qing Zhiyuan sat on the chair, looked at his program director, and couldn't help but smile.

"Akaxi-san, you have made progress now, and you have learned to answer."

"Ah......h I'm all about planning ahead. Ken Akanishi scratched his head embarrassedly.

If I don't prepare in advance, you won't have to do it then?

Otherwise, why did you buy Marvel?

Is it convenient to poop when you go to the toilet while reading comics?

Or is it better to have neon people draw Marvel's comics than the American people?

The point is, let's draw the plot later, can Omi's side accept it?

Qing Zhiyuan smiled with his eyes open, "Then, the subject of studying the elastic function will be entrusted to you." ”

This......

"President, I mean, it's too difficult to do."

"It's because we don't have this function now, so we have to study it as a topic, you first study the deformation problem in a single direction, and then generalize it to 2D and 3D."

Akanishi Ken really wants to give his face two big mouths and smack it twice, why do you want to bring it up yourself?!

"However," Qing Zhiyuan smiled, "you don't have to worry too much, the development of the physics engine is not very related to the purchase of Marvel. ”

"Huh?"

"After buying Marvel, first develop simple IPs that don't need deformation functions, such as Iron Man."

Qing Zhiyuan paused and added with a smile, "Moreover, those things are after the movie is made. ”

"Huh?!"

Akanishi Ken looked shocked, "It turns out that we bought Marvel to make a movie?" ”

"Or else?"

Qing Zhiyuan rolled his eyes.

Only by opening up the market in the movie, raising the popularity of Marvel, and letting people all over the world know about Little Spider, will your Spider-Man games sell well in the future.

Moreover, as Ken Akanishi said, it is too difficult to be Spider-Man as soon as he comes up, and it is difficult to achieve the functions of swinging in the air and spider silk with deformation function alone.

Now in everyone's mind, what is imagined is still those comic-style pictures.

You have to change the stereotype through live-action movies, otherwise how will you make games in the future?

Live-action movies are much less difficult to do than game development.

It all started with the real Spider-Man, and in a previous life, a little spider made the world know the name of Marvel.

Before Marvel had the blessing of special effects, it was indeed a chicken rib.

However, Qing Zhiyuan is a person who has crossed over from 2023, and he deeply understands that once there are special effects, pokeni's 3D rendering and computer special effects simulation into the film and television industry, Marvel's jade will be polished into a pure and flawless jade.

In the future, he wants to let the world see what a terrible IP treasure trove Marvel is.

From it, countless big IPs will be born to make money.

……

……

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There is no update tonight

Thank you

See you tomorrow (end of chapter)