After the release schedule of "The Matrix" was confirmed, the entire film industry was shaken.

Directed by Nolan and starring Keanu Reeves, Angelina Jolie and others, this sci-fi action film has attracted the attention of audiences around the world with its unique visual effects and in-depth thematic thinking.

With the beginning of the publicity period, various forms of advertisements and posters swept the entire country like a storm.

Whether it's a bustling city street or a remote rural town, you'll find the Matrix posters in black leather jackets, with a glittering pistol in their hands, and grim and determined facial expressions.

These posters seem to announce to everyone who sees them: The Matrix has come, are you ready? 、

This is like the pre-release promotion of a new game, which needs to be warmed up in various ways to attract enough players' attention and expectations.

And in the cinema, this warm-up is even more meticulous.

When you walk into the waiting area of the movie theater, you'll see the big screen above your head scrolling through the trailer and highlights of The Matrix.

These clips, without involving spoilers, show the highlights of the movie to the fullest, and people can't help but want to buy tickets immediately after watching them.

In addition to the starring Keanu Reeves, another focus of the audience's attention is Angelina Jolie who appears in the trailer.

In the trailer, Angelina Jolie appears in a close-fitting sports vest, showing off her healthy body and attractive curves.

Paired with a long black leather coat on the outside, she looks even more heroic.

She wore a pair of large sunglasses that obscured half of her face, adding a touch of mystery.

And her long hair is cleverly tied into pigtails and tied behind her head, which not only facilitates the filming of action scenes, but also shows her fashion taste.

The overall look looks really cool, and people can't help but want to see her wonderful performance in the movie.

Although the whole film, from the producer to the director to the cast, does not seem to be a particularly big name and is hardly well-known, the trailer does not give people any sense of cheapness.

Instead, it manages to capture the audience's attention with superb editing, a tense plot, and excellent visuals.

It also led to a lot of speculation about how it would tell a compelling story.

The trailer for "The Matrix" is even more ingenious. After a dizzying array of action shots, a phrase emerges from an electronic digital patchwork typography:

【welcome to the real world！！ 】

"Welcome to the real world!"

This sentence is like a puzzle, and people can't help but want to go to the cinema to find the answer.

Under such a propaganda offensive, the audience's expectations for "The Matrix" are getting higher and higher.

They can't wait to see what kind of visual impact and depth the film will bring them.

In this way, the film company has succeeded in raising the audience's expectations to the highest point.

……

And just when the Moon River Company fired the first shot in Beimi to build momentum for the Matrix.

Qing Zhiyuan is pulling a bunch of neon games to a third party to have a full-scale showdown meeting.

At the meeting, Chi Won and Sega President Hayao Nakayama were the main initiators.

There are a lot of game manufacturers who have been invited:

Konami, Square Enix, Capcom, Namco, Koei, SNK, Enix...... A large number of well-known neon game manufacturers are gathered here.

After everyone was invited, they didn't underestimate Qing Zhiyuan because he was still very young or excused him, they all expressed great interest, and participated in the [Future Game Seminar] held by P Club with the most grand attitude.

After everyone arrived, they glanced around each other, and when they saw that there was no Sony and Ren Tian, they all had meaningful smiles on their faces.

It seems that each other's guesses are very different.

Qing Zhiyuan, this guy should be going to make some big moves.

In fact, as they guessed, this time Qingzhiyuan came to them to discuss the game development plan on DC in the future.

Hayao Nakayama didn't speak the whole time, but when he sat there, he felt a strong sense of oppression.

It's an existence that can't be ignored.

Qing Zhiyuan didn't hide it, but went straight to the point and directly explained the reason and attitude for inviting them over.

"Seniors, you are all leaders in the game industry, and I respect you very much, compared to you, I, Qing Zhiyuan, am just a guy with no qualifications who is a little luckier."

When everyone heard his words, they didn't speak, but just smiled.

I don't know if you're lucky, but it's really remarkable that Pokeni is now able to become the world's number one game developer.

There must be strength in this.

This meeting can invite so many bigwigs here, and it is impossible to do it without strength as a foundation.

A few years ago, Pokeni would not have had such prestige and influence.

With the acquisition of Sega, Pokeni's authority in the gaming industry has been magnified to the extreme.

Qingzhiyuan first spent an hour to reintroduce the functions of the DC game console.

This time it's not the little effect display on the previous E3,It's described according to the improved DC game console,Everyone here is the top people in the industry,A lot of words don't need Qing Zhiyuan to speak very clearly,Just look at the parameters and expressiveness to be able to make a judgment。

The DC game console is absolutely impeccable in terms of performance, and it perfectly crushes the current PS.

It's even more than 2 times higher.

Sony's PS2 is far away, and no matter how you look at the future market, it will be Sega's new console.

The only question is what kind of preferential treatment and concessions Qingzhiyuan gives everyone.

That's all.

"Pokeni will provide all the technical support for the development of new games on DC consoles, and the games produced by our company are made using the in-house developed Trailblazer engine.

You can see the effect, too.

Whether it's Shenmue, the bugger that was released recently is actually made with the Pioneer engine.

And we will continue to iterate to ensure that the engine is ahead of the curve. ”

Qing Zhiyuan glanced around and said with a smile, "Hereby we guarantee that as long as the game is developed on the new DC console, the engine will be free and open to use.

This will be unconditionally written into the development agreement. ”

Ooh!!!

The hearts of everyone present were tight.

When I heard that pokeni used his own development engine as a free bonus for the DC machine, it must be a fake to say that he was not impressed.

What are the advantages of P Society, in fact, everyone knows it in their hearts.

In addition to the game's creativity, the more critical is definitely the technical support.

In terms of artists, other game manufacturers also have their own trump card original paintings, and they don't lose to Pokeni at all, but why are they crushed every time, so that players intuitively think that Pokeni's game graphics are better than other homes-

Program support accounts for a large part of this.

Technology amplifies the artistic value of Pokeni.

Especially in the era of 3D games, whoever can master the next generation of 3D technology has the absolute right to speak in the market.

Isn't that what Pokeni relies on?

Now that it's going to be open to third parties, who can't be tempted?

"But wouldn't that wipe out Pokeni's competitive advantage?" One of the young presidents raised his right hand, although he did not explicitly say that the conditions for this [self-destruction of the Great Wall] were fake, but they were already very obviously questioned.

Others have similar doubts in their minds.

"Fair competition has never been a problem for us." Qing Zhiyuan smiled confidently, "Moreover, you have all joined the DC platform, is it important whether it is a game developed by pokeni?"

The most important thing is that we can all make money. ”

Oh......

Everyone nodded their heads and quickly understood.

From the perspective of game developers, it is definitely not good for Pokeni, but from the perspective of game console platform providers, Qingzhiyuan's move is actually very wise.

Everyone's basket is all shared, make the cake bigger, as for whether it is a cake made by pokeni or not, it doesn't matter, the cake of P company is only a part of it, and the royalty is the main part of the future money.

As long as the game sells more and sells well, then you can make a lot of money just by raking, and people don't care if their game is compared to it.

And Qing Zhiyuan is so confident, I guess he still has a hand, right?

"President Youth is really a big picture!" Konami's president, Keimasa Kamitsuki, said with a smile.

However, Qing Zhiyuan's concessions are limited to this.

In terms of royalties, he is the same as Sony, they all take 10%, no matter what others say, they just don't let a step.

There doesn't seem to be much room for profit elsewhere.

Generally speaking, there are two main things on the DC platform:

Hardware performance, technology.

It just so happens that both of these things are among the best in the world.

Even with the same premium, it is actually more attractive than Sony's.

However, Sony has a huge first-mover advantage, that is, their PS game consoles have sold more than 100 million units, and this huge market is difficult to shake in the short term.

What is the future, and whether DC can replace PS in the vacuum period of PS2 has become the key to everyone's game.

……

After the meeting, Qing Zhiyuan said goodbye to these presidents one by one, saying that he would definitely visit him in the future, and the specific content would be discussed in detail.

When he came to Square Enix, Qing Zhiyuan deliberately grabbed Masashi Miyamoto and kept him.

"How about it, Mr. Masashi Miyamoto, have you thought about what I told you before?"

"Ah......h

Masashi Miyamoto said with a wry smile, "When the DC game console is released, it will be good, the development plan on our side has been decided before, and there may be no new works in the next two years."

However, I promise, I will definitely develop the game on DC. ”

Masashi Miyamoto thought to himself that although he had signed an exclusive agreement with Sony, even if he couldn't release Final Fantasy 8 on DC at that time, it would not be impossible to develop other series of games.

It's just that he hasn't figured out what it is yet.

……

After the meeting, after contacting other companies, the attitude of the bigwigs is similar:

The promise is very refreshing.,Development,Must develop,After the future DC game console is on the shelves,The new work will definitely be on sale on DC.。

But when asked whether to sign an exclusivity agreement and when it will be delivered, everyone is hesitant.

Either it is used as an excuse in the scheduling, or the company does not have enough manpower and resources to deploy it, in short, it can be delayed.

Drag until you can see the situation clearly.

When Qing Zhiyuan left the last Konami company, he walked out the door and looked at the sky outside, and couldn't help but laugh.

Damn it......

It's all a bunch of old foxes.

……

……

On September 23, 1998, the Tokyo Game Show was grandly opened.

The organizers took the opportunity to announce that starting next year, the Tokyo Game Show will be held in spring and autumn, that is, once in March, and then again in September.

Mainly because the number of players who come to the event is so large that many players around the world complain that the Tokyo Game Show, which only happens once a year, does not have the opportunity to participate in it and experience the latest games released now and in the future.

And neon game manufacturers also need more promotion opportunities.

It is precisely because of this situation (the official can also get a lot of ticket revenue) that the organizer CESA Neon Entertainment Association has made the decision to hold it in stages.

Twice a year, it can meet the needs of more players.

However, after doing so, the advantage is naturally that the number of participants is larger, and more money can be earned.

The bad thing is also obvious, when you form a normal state in a program, the gold content will naturally decline after the number of times.

The World Cup once a year is not as valuable as the World Cup once every four years.

The theme of this year's Autumn Game Show is "See? The power of the game. 】

It was held at Makuhari Messe, with a total of 82 exhibitors.

Although the scale of the participating game manufacturers is less than half of that of E3 Electronics Show, the total number of players who came is not small, directly reaching an astonishing 150,000 people, which is five times more than this year's E3 Electronics Show.

So just like the industry's positioning of these two video game shows:

E3 is more business-focused, an opportunity for game manufacturers, publishers and sellers to come together to discuss future cooperation plans and meet more business partners.

The Tokyo Game Show is a carnival for players.

The Neon Electronic Entertainment Association is still very precise in its control of the Tokyo Game Show, which is specially designed to please players, and at the same time highlight a "grand" [lively], in this case, to give game developers a chance to do publicity.

How to attract how to come, how to do how to be lively.

In the end, the players were happy, the organizers made money, the exhibitors advertised, and everyone had a bright future.

……

Since CESA is an association led by Sony and founded by major game manufacturers, the rotating president is different every year.

This year, it is Namco's president, Mr. Masaya Nakamura, to take the position of president.

At the opening ceremony of the video game exhibition, he talked about today's theme "Do you see? The power of the game. He gave a passionate speech.

He stood on the stage, the lights illuminated his figure, and the eyes of the audience were focused on him. His voice is loud and powerful, and every word is full of passion and conviction.

"I'm standing here with a heart full of love for games, and I want to share a theme with you – see? The power of the game.

When we talk about games, probably the first thing that comes to many people's minds is entertainment, pastime.

But are games just entertainment?

I think it's much more than that.

Gaming, in fact, is a unique power that transcends the boundaries of age, gender, and culture, and brings us into a world full of possibilities.

First, let's start with the social nature of the game.

In today's increasingly digital world, gaming has become an important link connecting people around the world.

Imagine that through a computer screen, we can cooperate, compete, and communicate with people from different countries and backgrounds.

Sitting in front of the computer, we can experience the joy of the game more deeply.

When we use Sega GP to play Pokémon with friends, when we use Sony PlayStation to play racing games with other people, when we use other ......

Games not only shorten the distance between people, but also promote the collision and integration of cultures.

This kind of social interaction allows us to enjoy the game while quietly broadening our horizons.

Secondly, games are a source of creativity.

From a designer's point of view, game development requires a high level of innovative thinking and imagination.

From the player's point of view, the game provides a space for free exploration and allows us to be creative within the rules.

Whether it's building your own city or developing a unique tactical strategy, the game is all about bringing out our creative potential.

What's more, the game also has educational value.

Many studies have shown that games can develop players' logical thinking skills, spatial cognitive skills, teamwork skills, and ability to cope with stress.

In games, we are often faced with challenges and puzzles, and these challenges are precisely the perfect opportunity to develop our problem-solving skills.

In addition, some educational games can also help us learn knowledge, history and culture.

However, the power of the game doesn't stop there.

It is also reflected in the touch of the heart, the resonance of emotions.

Many games touch our hearts by telling deep stories and creating vivid characters.

They allow us to experience joys, sorrows, and sorrows in the virtual world, and feel the brilliance and gloom of human nature.

These emotional experiences allow us to know ourselves and others more deeply.

In closing, I would like to say that the power of the game is enormous, but it is also a double-edged sword.

When used correctly, this power can bring a wealth of color and profound revelation to our lives; If this power is abused or misused, it can lead to addiction and alienation from reality.

Therefore, while enjoying the fun and inspiration brought by the game, we should also be vigilant and self-reflective at all times.

Let's join hands and feel the power of the game with a heart of awe and love!

Let this force become the driving force for our growth, the bridge of communication and the tool for creating a better future!

Thank you! ”

After the speech, the audience burst into warm applause.

The audience was so impressed by his speech that they stood up and applauded his wonderful speech.

Their faces were filled with smiles of excitement and anticipation, and they were looking forward to more surprises and joys that the next game show would bring them.

……

Qing Zhiyuan stood in the audience, and was infected by President Nakamura's impassioned and passionate speech.

It's really amazing, worthy of being the president of Namco, and writing a speech is so incendiary.

Everyone on the scene is eager to start designing and making a game with positive energy [with power] now.

Many of Nakamura Masaya's concepts Qing Zhiyuan actually agree with very much, especially the last sentence [double-edged sword], which is actually a very objective statement.

President Masaya Nakamura did not blindly praise how great the game is and how many beneficial things it can bring because he is a gamer, but expounded it separately and warned everyone to be in awe of the game.

A game is just a tool, a carrier, and whether it's good or bad depends on the person who uses it.

Qing Zhiyuan took a deep breath and waited for Nakamura to step down from the stage.

He greeted him as soon as possible, stroked the back of President Nakamura, and said with a heartfelt sigh,

"President Masaya Nakamura, what you said is fantastic."

"No, no, it's too much of an award." Masaya Nakamura waved his hand.

"You're a person with real ideas, and you're neutral and objective about games, and it's really amazing to be able to do that as the president of a game company."

Qing Zhiyuan gave him a compliment, and the latter laughed heartily.

"President Ao, if you have any requirements, do you want to make the Pokeni exhibition venue bigger or do you want to move it to a more prominent location?"

Masaya Nakamura clasped his hands and smiled into a slit in his eyes, "But to be honest, the booth Pokeni got is already one of the best in the audience, and if it weren't for Sony's need to exhibit more, I would definitely give you the biggest and best seats in the audience." ”

"Hahahaha......"

Qing Zhiyuan laughed, "President Nakamura, you are really funny and humorous, but I didn't look for you because of the venue.

By the way, has Namco considered putting next year's game on DC for development? ”

"Well, I'm definitely interested," Masaya Nakamura said with a smile, "and that depends on what kind of discount Pokeni gives us." ”

……

This year's Tokyo Game Show looks like it's just as big as ever, but it's different from any other event held in the past.

Because there was a strong smell of gunpowder smoke in the scene.

Players may still be enjoying the feast of the game, but the developers' eyes have been focused on Aozhiyuan and Ken Kutaraki.

The atmosphere between Pokeni and Sony is unusually subtle, and everyone can't help but get nervous.

On the first day of the pre-show press conference, after the game launch at Namco, it was the turn of Sony, the largest game console manufacturer.

When Kutaragi Ken went up, he went up with a heavy machine like a large book.

Everyone couldn't help but focus their eyes on it.

Ken Kutaragi didn't have any extra nonsense, just leaned closer to the microphone and smiled, "That's right, this is the PS2 prototype machine we brought."

It's still in development, but we guarantee that the PS2 is more powerful than you've ever seen before, or even unimaginable.

And this new game console will be unveiled in 2000. ”

Wow!!!

As soon as this statement came out.

There was an uproar below, and everyone raised their heads and looked at Kutaragi Ken on the stage with shocked eyes.

On the large screen, the appearance of the entire game console is displayed, and the parameter map is attached to it.

At first glance, the performance of this new console is ridiculously high.

Really......

Sony is in power!!

……

……

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There is another chapter in the evening (end of this chapter)