When the latest issue of Time magazine came out, the world was shocked to see that the cover character was an electric rat.

Many people who don't read Time Magazine much and think that the magazine is too dull or too serious can't hold back when they see a cover.

"Walter?! Why is the cover of this issue of Time Magazine actually Pikachu? ”

"yes, it's weird to look at, isn't it?"

On the cover of Time magazine, a fluffy yellow-haired electric mouse with two small power bags is clenched into a posture that is about to burst out of the cover, with a long mouth, as if it is about to release 100,000 volts in the next second.

Seeing this cover, everyone laughed.

This issue of Times magazine sold quite well, not only many old customers are buying it, but also many young people and even children have bought a copy.

In Time Magazine, Pikachu was featured in detail, and Pikachu was selected as the second most influential person of the year, and was hailed as "the most beloved anime character after Hello Kitty"

In Time Magazine, it was described as follows:

[Since the release of Pokémon in 1994, the total sales of the series of games have now exceeded 100 million copies worldwide.]

And the cartoon Pokémon has become one of the most watched and watched anime in the world.

At the same time, the character image of Pikachu has become the most popular character among players and audiences, and almost every person over the age of 4 and under the age of 80 knows Pikachu.

Even if you haven't played Pokémon-related games, Pikachu's character image can be said to be deeply rooted in the hearts of the people.

According to preliminary statistics in the industry, the Pokémon IP can bring more than $800 million in revenue to Pokeni in a year.

These include games and animations, as well as a variety of peripherals.

Pikachu is even more well-known to the audience because of the cartoon, and is a well-deserved protagonist in games, animations, and even the entire Pokémon.

……】

In addition to the description of Pikachu in Time Magazine, there is also an interview with the Pokémon production team.

It can be said that it is full of dry goods, and even tells those untold interesting stories behind the production, so that readers can further understand how this electric mouse was born.

Lisa Asano, the mother of Pokémon, also revealed a terrible truth-

It turns out that the initial design of the Pokémon was created by President Seijiwon.

The Pokémon team just made Qing Zhiyuan's idea.

……

"Huh? It turns out that Pikachu was designed by Qing Zhiyuan? When he saw the relevant reports, Miyazaki was stunned for a moment.

Toshio Suzuki probably had a similar expression next to him.

But two people can basically figure out the whole thing by looking at each other.

"Oh, that makes a lot more sense."

Qing Zhiyuan's level of painting, Miyazaki has seen, this young man could have been a good original artist, but he became the president, which is quite a waste of his talent.

However, in Toshio Suzuki's view, Qing Zhiyuan's talent may be more reflected at the level of being the president.

As a concept artist, how many games and animations can he do in his life?

However, as the president, Qing Zhiyuan can give full play to his energy, not only to provide ideas to the company's team, but also to expand the company, to circle the largest resources as much as possible, to make the cake bigger and bigger, and at the same time to let everyone play enough value in the P company.

There are already good original artists, and Qing Zhiyuan has no need to do the execution himself.

It turns out that although Pokémon was born in Qing Zhiyuan's brain, it has now blossomed and even grown into a vast forest.

That's talent.

"It's really amazing, Qingsang's ability seems to be much stronger than we imagined." Toshio Suzuki sighed.

……

On Ren Heaven's side, Shigeru Miyamoto almost had a similar expression.

"I thought Qing Zhiyuan would only do management and business, but I didn't expect that Pokémon was actually designed by him."

Shigeru Miyamoto let out a sigh and believed this fact after pondering for only a few seconds.

It seems that as a member of the club, Risa Asano has shown a particularly high emotional intelligence and gives credit to the president, but when you think about it, you think that it is very likely to be true.

Looking back, in many of Pokeni's games, there seems to be an invisible hand behind the back, and after some clues were carefully found, a terrible thought was born in Miyamoto Shigeru's brain-

Pokeni's many games, shouldn't there be a shadow of Qing Zhiyuan in the back?

From the beginning of the Onmyoji, to the later Pokémon, the Witcher and so on......

However, not long after the idea was born, Shigeru Miyamoto vetoed it.

No way.

When pigs fly.

Qing Zhiyuan didn't have the time and energy to handle so many things at the same time, and just managing and external matters of the company was enough to take up enough of his time.

Moreover, these game styles are actually quite changeable, and Onmyoji and Diablo are completely different games.

What's more, there are a series of Pokémon and Witchers behind......

After thinking about it, Shigeru Miyamoto still rejected the bold idea in his brain.

It's true that Qing Zhiyuan is very good at employing people, but it is estimated that his creativity in the game has been used in Pokémon.

How to put it, maybe it's really luck.

This can only be explained in this way.

……

Pikachu became the second most influential person in 1998, which can be said to be the expected person.

After all, the influence and popularity of this electric mouse in the world is too great.

However, the overall idea of Pikachu and Pokémon came from Qing Zhiyuan, and this news is quite unacceptable.

Because in the subconscious of players and audiences, they all associate Pokémon with Lisa, a beautiful little girl, but what they didn't expect was that in the end, Pokémon was actually created by a man.

And he is also the president of Pokeni.

"Qing Zhiyuan, is this going to heaven?!"

The news spread from the country to the neon, and the players were shocked.

"I thought Qing Zhiyuan was just a person who liked games and occasionally came to play a little bit of ticket creation, but I didn't expect him to really have design ability?!"

"Isn't Qing Zhiyuan just a lazy guy who looks a little better and then leaves almost everything to others to do?

I've always looked at it this way.,Except for the occasional show of his face at the press conference.,I almost didn't hear the news that he was involved in the production of the game.,This time I really didn't expect it-

Pokémon actually came from the brain of such a president. ”

"It can't be completely said that Qing Zhiyuan can't make games, right?

In addition to Waterloo's famous academy, I think he also served as a producer for Diablo 1.

Although many times we attribute the success of the Diablo series to Shinji Mikami, even if the producer of Diablo 1 has the name of Seoh Chi Won.

But now that I think about it, maybe Qing Zhiyuan still has two brushes. ”

"In my opinion, Qing Zhiyuan may be the kind of boss who has a lot of imagination and puts forward various ideas to the team every day, and then the team is still powerful, and he can implement Qing Zhiyuan's unreliable ideas, and he can do it very successfully."

"Ah, yes, yes, that's the most likely.

My son's idea is good if he comes up with an idea, but it's another thing to be able to make it. ”

"Sure enough, Lisa Asano is still too modest, and she can realize her ideas and do them so well to show her ability."

……

It's true that the stereotypes that have been given for a long time are not so easy to change.

Even if Qing Zhiyuan created Diablo 1, many players will think that Shinji Mikami's role in it is more important.

In fact, Qing Zhiyuan almost thinks so-

He doesn't have any talent per se, he's just a porter for good games.

Whether it's dark or Pokémon, Qing Zhiyuan doesn't dare to say that it's completely from himself.

Players don't believe it, but industry insiders believe in Asano's words, which also reflects a little from the side-

The one who knows you best is probably your enemy rather than your friend.

……

This wave of Times magazine selection directly promoted Pikachu's image on a large scale, although the previous popularity was already very high, but after the report of Time Magazine, the influence of Pikachu and Pokémon is even more deeply rooted in the hearts of the people.

Reach a wider range of people.

The groups that were not originally able to be involved have now been known through the times-

Oh, it turns out that there are such games in the world, such cute cartoon characters exist.

The game sales of Pokémon itself, and the sales volume of various peripherals have also increased by a cut, I dare not say a big cut, but it must have a positive impact.

And driven by Pokémon, the sales of DC game consoles are also increasing day by day.

The situation is very good.

Although there is only one Pikachu on the cover, Qing Zhiyuan also expressed his satisfaction.

It's a big shame that I didn't show my face, but Pikachu can make money for the company.

To put it mildly, Qing Zhiyuan's appearance is at most just to improve his personal image, what else can he do?

……

"Wow, this time it's too powerful, President, after Time magazine released the news about Pikachu, our weekly sales of consoles and Pokémon increased by 5 points year-on-year."

In the president's office of Pokeni, Kazuma Takahashi, the director of operations, showed Seichi Won the new data that has changed over the past few years.

"Well, that's good." Qing Zhiyuan silently admired.

Sure enough, the channel is still very useful, especially this kind of promotion channel with a wide coverage, and a wave of advertising in the times can bring such a big effect, which is somewhat beyond Qing Zhiyuan's expectations.

In this day and age, there is no Twitter, no Facebook, and many new Internet media are absent, and print media like Time Magazine is still the mainstream.

It's a pity that Time Magazine has a screening of influential people, otherwise, Qing Zhiyuan really wants to spend more money on advertising on it.

"Pokémon is worthy of our company's trump card, and it can achieve extraordinary results as soon as it is shot." Kazuma Takahashi couldn't help but sigh from the bottom of his heart.

The president is really amazing, and he can create such an IP.

It's hard to imagine what a pokeni would be like without Pokémon.

Kazuma Takahashi looks back on the development of the entire Pokémon, and it is difficult to imagine that there is anything else that can replicate its path, and I am afraid that it will become extremely difficult to give birth to such a big IP in the future.

Just as he was thinking this, he saw Qing Zhiyuan smile slightly and said, "We will have a second, third, or even fourth trump card soon." ”

"Huh?"

……

The second trump card that Qing Zhiyuan said has actually been played.

That's – Yu-Gi-Oh

Since Kazuki Takahashi's "Yu-Gi-Oh" manga was serialized in Pokeni's "Hitomi" manga magazine last year, Yu-Gi-Oh has gained a lot of fans and has achieved the top 10 sales of Hitomi.

After that, Pokeni quickly found an old partner, Kyoto Animation, and outsourced Yu-Gi-Oh to them for animation.

In January of this year, after the "Yu-Gi-Oh" anime was launched, it achieved more than 12 ratings, becoming Pokeni's second most popular anime after Pokémon anime.

Yu-Gi-Oh is an anime that tells the story of the ancient dark game inherited from Egypt 5,000 years ago, and the card duel that has been derived to this day.

In the cartoon, the male protagonist Muto Game is an ordinary student at Tong Shino High School.,There are no advantages other than liking to play various games.,The motor nerves are not good.,Except for the childhood friend Kyoko Masaki no friends.。

I often play games by myself, but I really want to have friends.

Muto Games believes that as long as you put together the thousand-year-old bricks of the ancient Egyptian treasure that Grandpa Muto Shuangliu gave him and make a wish for it, the wish will come true, and in these eight years, the game has always been unable to build this mysterious treasure.

Taking something as an opportunity, the game and Katsu Jonai in the class also formed a deep friendship, and in this incident, the game successfully completed the Millennium Building Block.

With the power of the Millennium Building Blocks, the game has gained another dark personality, inheriting all the knowledge of the game for three thousand years, and becoming a messenger of justice who uses the "dark game" to punish all kinds of evildoers.

The game of making good friends with Kyoko Mazaki, Katsuya Shiroouchi, Hiroshi Honda, Miho Nosaka, etc., began a colorful school life, and during this time, it also continued to meet the challenges of various gamers.

This cartoon, after it was a hit, quickly formed a wide range of influence among the audience.

Even the corresponding cards of Pokeni have not yet been made and sold, and there are already children who draw their own cards and have a lot of fun with their friends.

Everyone wants to play Muto and even pretend to change their personality in the process.

Yu-Gi-Oh's cartoons have set off a new wave in major campuses.

After Shinji Mikami's redesign and improvement, the rules of card duels have become more reasonable, and the numerical aspects have been planned and designed very systematically.

Although Kazuki Takahashi was somewhat influenced by Mikami when creating animations, he himself said that he was lucky to be able to work with a professional game designer like Shinji Mikami to complete an interesting work like Yu-Gi-Oh.

Because of the professional design guarantee, it is more reasonable for Kazuki Takahashi to draw the storyline.

Although there is also a certain component of mouth cannon in it, it can make the audience fully feel the fun of card duels when watching the cartoon.

There are even many players who once thought that in the animation created by Kazuki Takahashi, the duel console used in the card duel game is real.

And the card device in everyone's hand is also real.

The reason why Pokeni hasn't been released yet is just waiting for a suitable time.

……

In fact, Qing Zhiyuan said that these players' brains are too big, completely overestimating Pokeni, and also overestimating the current level of technology.

If you think about it, if you want to realize the card duel in Yu-Gi-Oh, you have to do a three-dimensional holographic projection first.

And after having a three-dimensional holographic projection, it is difficult to command a battle by a mouth cannon, and at least there must be an operation interface.

As a result, the game console itself is a bit of a chicken.

However, Qing Zhiyuan understands the demands of players very well, and he had the same illusion and desire when he watched the "Yu-Gi-Oh" cartoon -

It's as if everything depicted in the anime is true.

Even when Qing Zhiyuan was young, he once thought that brain-computer games were real, and the reason why he couldn't play them was not because he didn't develop them, but because he wasn't old enough, and he should be able to experience them when he went to college.

It wasn't until later, as he grew older and learned more about the world, that Qing Zhiyuan suddenly realized-

Oh, it turns out that those are just imaginary things, and the current technology can't achieve them.

The brain-computer may still be far away, but the 3D holographic projection game doesn't seem that far away.

Qing Zhiyuan said that the children can look forward to it, but they will have to wait for a while.

……

As for the third trump card, it is naturally Marvel, which has just been acquired.

The value of the IP that Marvel can generate is actually not low at all, the key is to cultivate it first and turn it into a world-renowned IP similar to Pokémon.

This process can take more time and cost much more than Pokémon.

……

And the fourth trump card......

It is the good news from Takahashi Kazuma's report to Qing Zhiyuan-

On Pokeni's manga magazine, there was a manga that began to be serialized in the recent period, and once serialized, it became the favorite manga of the month's readers, and even because of this comic, the sales of "Prayer Pupil" increased a lot.

Qing Zhiyuan was a little skeptical at first, but when he saw the name, he couldn't help but smile.

Because it's called—

Naruto

Qing Zhiyuan couldn't help but be stunned.

What should I say?

Kishimoto Saishi, this guy actually chose "Prayer Hitomi" as Naruto's serialized publication.

He's very short of money, isn't he?

After all, if it is serialized in Pokeni's semi-monthly magazine "Prayer Hitomi", there is a hope that it will win the semi-annual manga award, and the prize money is as high as 10 million yen, far more than all other publications.

Apart from this, Qing Zhiyuan couldn't think of any other reason.

……

……

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There's one more chapter tonight (end of chapter)