……

On July 23, 1999, Pokeni's new game platform, Dandelion, was launched simultaneously around the world.

Not only in the neon region, but also in the North and China regions have launched Dandelion's game platform, Neon and North Rice are both launched by Pokeni itself, and in the Chinese region, Qingzhiyuan is handed over to Penguin to act as an agent.

As early as last month, after the end of the E3 electronics exhibition, pokeni took advantage of the situation to hype the dandelion game platform, and basically covered all the advertising places that could be covered, so many players have heard of the game platform even if they haven't seen it before.

It's just that because there are still relatively few game platforms around the world, everyone thinks it's very fresh.

Even if it was shown once on the E3 electronic platform, most people still don't know what this game platform is for.

It's just that as the name suggests, it feels like it's a place for players to play mini-games.

It seems to be the same, in the Pokeni game platform, although each country and region is the first to be pushed, but in general, it is a small game of chess and cards.

In the neon area, mainly playing mahjong, Pokeni's Sparrow Soul mini-game has a beautiful two-dimensional style, players can choose different beautiful women and handsome guys as avatars, and there are beautiful vertical paintings, and when playing mahjong cards, there will be different text effects according to the number and type of winning cards, so that players can experience the fun of mahjong while also getting a relatively good visual experience.

Then there is shogi, go, angot, and so on.

In China, it is mainly mahjong, landlord fighting, Go, and chess.

In the United States, it is mainly bridge, Texas Hold'em, blackjack, baccarat......

In short, the class is very rich, but the volume of each one is very small, and it is particularly easy to develop, compared to a large company game project, Akanishi Ken They don't make these small games too fast, basically one can be produced in a month.

Although these games are small in size, they are generally very interactive, and they are games that require multiple people to play, and they also have a certain game nature in them, so they often make people particularly interested and happy.

……

P Society's game platform is particularly groundbreaking, it can be downloaded on both the PC platform and the Sega DC game console platform, after the game platform is launched, Sega DC is installed by default, it belongs to the built-in software, as long as the new machine is in hand, it actually comes with this game platform function.

In fact, there were DC game consoles in the past, but they were not displayed, but now after the launch, as long as players are connected to the network, it can be automatically activated, and in order to allow players to understand and adapt to the game platform as soon as possible, there is also a detailed novice tutorial.

Just follow the steps to enter the game lobby, and basically how to play it will be clear.

In order to allow Chinese players to download the game platform, pokeni also uses the penguin RTT as a big killer, through the RTT pop-up function, so that when players are chatting, there is a big prompt popping up in the lower right corner, and it is also accompanied by some beautiful pictures of beautiful women or something, which is particularly eye-catching.

Players almost saw this thing and couldn't help but want to click in and check it out.

It doesn't matter if you don't feel like you need it, because RTT will play it every once in a while.

This is also the usual method used by Penguin to promote the game back then, allowing RTT users to monetize their traffic.

So in a short period of time, the global registered users of the dandelion game platform have shown a geometric exponential increase, and in less than two months, the number of registered users worldwide has reached an astonishing more than 4 million, and this is only a small part of it.

……

But

On Ren Heaven's side, Yamauchi Pu didn't feel terrible at the first moment he saw this game platform, but with a puzzled face.

"Pokeni spent a lot of money to make such a game platform, and in the end it was to provide players with board games? And it looks like it's all free, how can this thing make money? ”

He operated with the controller for a long time, and played a few mahjong games with others on the Internet, but he was very puzzled in his heart, how can players pay?

Shigeru Miyamoto actually participated in the E3 electronics exhibition this time, and he also saw the display of pokeni on the spot, but he himself was confused.

"It does look like a free-to-play game, just download it. But is Pokeni really that kind enough to let players only play free games? ”

On the other side, Sony Kutaragi Ken and Nobuyuki Idei also have the same puzzled expression.

"P Society develops a game platform, I've seen it, it seems that some dandelion coins were given at the beginning, but I'm still a little skeptical.,How can I continue to get this thing in the future.。

Kutaragi Ken frowned, and after playing for about half an hour, he saw the shiny recharge button on the platform.

P gave a very intimate hint:

At this point, Ken Kutaragi and Nobuyuki Idei suddenly realized.

"Wow, I see!"

"Qing Zhiyuan has actually already laid it out, right? First of all, we thought too much," Nobuyuki Idei sighed deeply, "No wonder I said it, before SoftBank engaged in online banking with such fanfare, I thought it was just for transfers, but I didn't expect that there was also a game recharge function." ”

Although I've figured out how P pays for it, Nobuyuki Idei and Ken Kutaragi still don't have any concept in their hearts-

Does this thing really make money?

The online model of P Company has completely detached itself from the physical entity and entered a completely new field, which is very unfamiliar to game manufacturers.

Before that,The track we play is a physical track,You play arcade coins are actually real money in exchange for game currency,There are physical quantities,On the home game console,Every game cartridge,Every game disc is marked with a price,In fact, there is not much difference from other clothes, pants, bags, and bags,It's a hammer deal,After the game is sold, there will be no follow-up payment。

But Pokeni's gaming platform seems to be a little different, and the only thing that Ken Kutaragi and Nobuyuki Idei can compare to is a real casino.

However, if you want to say that you want to open a casino of this scale that can accommodate millions of people, it seems a little unrealistic, and it is beyond people's imagination.

And the casino relies on the pump to make a profit, and the pokeni seems to be topping up through the game, but it is really unknown whether it can make money by doing so, and how much money it can make.

When something is too new to be perceived, you have a great sense of insecurity.

In the whole world, I am afraid that Qing Zhiyuan is the only one who knows the power of the game platform.

……

At the same time, the team of local pushers hired by Pokeni began to play a huge role around the world:

These temporary hired personnel are in Internet cafes in China and Beimi, teaching players hands-on, and if they can't understand the game's recharge prompts, they will directly teach them how to recharge through online banking.

If you don't have online banking, you can buy game cards directly at the counter.

Bao Jiao Bao Hui.

Service in place.

And in Neon is a little more difficult, because the Internet café does not assume the game function, so in addition to the prompts in the game interface, Pokeni also specially placed advertisements on major TV stations, that is, in the advertisement, through the interactive teaching of the actors, players are told how to recharge.

If you feel troublesome, you can directly purchase a point card in the major game sales stores, and then enter the activation code in the game recharge interface to get the corresponding dandelion coins.

Regarding the chess and card hall, there are several mainstream profit models:

The first is to sell advertising, the chess and card hall itself has a display function, according to the degree of conspicuousness of different places, different advertising spaces can be placed, and the price is specified.

For example, in the upper left corner of the most conspicuous lobby interface, the advertising cost is the most expensive.

Then gradually lower towards the lower right corner.

At the same time, the price of advertising space with large layouts is higher.

Pokeni has not sold advertising space yet, on the one hand, it really does not have time to pull advertising sponsorships, and on the other hand, Qingzhiyuan does not want to make money from this.

Sometimes there are too many ads, which is quite disgusting to players.

Now that the RTT pop-up window has already made Qing Zhiyuan infamy, there is no need to add some bells and whistles to the game lobby, which affects the forcing of the game hall.

Just like the Steam gaming platform, when have you ever seen an ad on its homepage selling cars?

If the game platform can be expanded in the future, there will be many game manufacturers who will join in the future.

As for advertising.

Later, depending on the situation, we will see if we need it.

Selling advertising is not necessarily to make money, it may be to open up the market.

The second is to sell game currency, which is the most common way to make money in chess and card games, such as happy beans and gold coins......

Don't look at the chess and card games, there are no heroes, or hero skins, and there are no card draws...... But just selling in-game currency is already quite scary.

Take the landlord as an example, if you go to the advanced field, the base number you need will be more than 10,000, hundreds of thousands of happy beans, and a few cards will be lost.

For this type of game, don't worry about the players who win, as long as there are players who lose, someone will top up the money.

Therefore, the ability of chess and card games to attract money is not weaker than that of large-scale online games, and even because of its universality and popularity, the payment ratio of chess and card games is quite high.

According to Chinese law, as long as the currency in the game is not in circulation and cannot be exchanged for physical soft girl coins, then the game is not considered a violation.

This is also a sideshow.

You'll find that even if the currency isn't in circulation, and it's a virtual currency that can't be traded, there will still be people who will be happy to play it.

This is the typical gambler's mentality, if you lose, you have to win back, and if you win, you have to win more.

As long as the player enters this pit, it is difficult to get out.

……

In just over a month, Pokeni's gaming platform has a turnover of $31 million.

At its peak, it almost exceeded $1.5 million a day.

Excluding the monthly expenses, mainly bandwidth and server expenses, employee salaries, and other project consumption, it adds up to a net profit of about $4 million.

If you think about it, a gaming platform can generate a net profit of almost $50 million a year, how terrifying it must be.

And according to Qing Zhiyuan's thinking, this is just the beginning, and it should reach billions of dollars a year in the future.

You should never underestimate the ability of gamblers to pay.

Even Brother Pony was shocked by this achievement.

He didn't expect to see this day.

The RTT platform he once created could produce such a powerful chemistry when combined with games.

China is home to almost the world's largest number of Dandelion gaming platforms, with more than 2 million registrations alone, and nearly 30,000 online by August.

Although the payment level in China is still relatively low, it also contributes about 20 million monthly turnover.

In 1999, it was terrifying.

When Brother Xiao Ma saw this achievement, he suddenly had a feeling that he was being taken by the gods and chickens and dogs, and the whole person was fluttering, and the time of loss seemed like yesterday, and now the penguins have actually begun to make a profit.

Before that, he hadn't thought of such a way to make a profit at all, Qing Zhiyuan was simply a god!

……

Not only was Brother Xiao Ma shocked, but as the largest cooperative distributor of P Company, Hiroyuki Hattori, the president of Dongrun, was so surprised that his jaw dropped when he saw the company's sales data.

"What?! 300 million yen was sold in a month just for game point cards?! ”

What the hell is this?

"We were surprised at first, thinking that there was a mistake in the settlement data of each branch," Dongrun's sales director responded with the information in his hand, "but it may be normal for one or two to make mistakes, and it is impossible for each of them to be wrong."

After carefully checking the data, we found that the dandelion point card really sold so much. ”

Sizzle......

Hiroyuki Hattori couldn't help but gasp.

Seriously, the reason why he accepted Qing Zhiyuan's order back then was mainly to give it a try and trust Qing Zhiyuan and Pokeni, but he didn't have any concept of making money personally.

It's impossible to figure out how a game point card used to recharge online can create such a big income, and it is still continuous and continuous.

It's simply a lot scarier than selling games.

And just like Qing Zhiyuan described when he was eating back then-

Dandelion point card, it's money.

"It's amazing."

Hiroyuki Hattori was extremely shocked in his heart, "Isn't that equivalent to Pokeni being able to print money by himself?!" ”

Qing Zhiyuan, what kind of brain is this, he actually created such a terrible machine to print money.

……

……

——————————————————————————————————

There is no update tonight

Thank you.

See you tomorrow. (End of chapter)