After seeing the discussion on the Internet about why there is a vacuum period on the pokeni side, Kazuma Takahashi, the operations director of P Company, found President Seichiyuan.

"President,Actually, there's one thing I don't particularly understand.,Actually, I feel like these players on the Internet are right.,Obviously, you can receive Pokeni's games every year during the New Year.,But this year I didn't.,It's a pity.。

It shows that they have a strong demand for us.

Moreover, even if we don't release the game in the New Year's file, why don't we release it until the end of February? ”

Kazuma Takahashi flipped through the announcement that the latest game "Shenmue" approved by the president will be released in early April in the first half of this year.

Obviously, "Shenmue" has already been accepted.

Warcraft 3 is also about in the April period, but the focus of the two is different, Shenmue is biased towards the neon market, and Warcraft 3 is focused on Omi.

From November last year to April this year, the vacuum period between is quite long, where is the reason why someone puts money and does not make money?

Kazuma Takahashi couldn't figure it out.

Seeing Takahashi Kazuma's anxious appearance, Qing Zhiyuan smiled slightly:

"Don't worry, sit down and listen to me speak slowly."

Kazuma Takahashi frowned and sat down on the sofa, the president said so, what can I be anxious and dissatisfied with.

Then "Tomb Raider: Chronicles" was released in January, and it also achieved popular results.

So what do you know, president?

Kazuma Takahashi sighed in his heart, but this guy knows everything, but he still does strange things?

It's also wonderful to say, but this is the true portrayal of Takahashi, pain makes people live, and bitterness can feel reality.

"So, did you find out?" Qing Zhiyuan smiled and said, "First, although Pokeni has not released a new game, it doesn't mean that we haven't made a profit, right?" ”

"It stands to reason that the game should be launched linearly according to the market consumption cycle, and it is best to maximize the benefits and occupy the timeline, right?"

What's more, Takahashi prefers to drink bitter coffee when he works overtime a lot of the time, and in addition to refreshing his mind, there will be a feeling that will bring him back to reality.

Especially in such a high-level position in a large company like Pokeni, it is easy for people to drift if they are not careful.

Qing Zhiyuan continued: "The market has its own rules of operation, and all game manufacturers will summarize a set of adaptation rules from past experience, how many game manufacturers want to be able to fully industrialize the game, that is, to maintain a continuous and stable output, so as to meet the needs of players throughout the year."

"Hmm." Takahashi nodded earnestly.

Qing Zhiyuan made two cups of coffee, brought them over in a good time, and put one of them in front of Takahashi.

However, this is actually an ideal state, an impossible task.

But the strength of P Company lies in the crushing through technology.

Kazuma Takahashi's face was slightly red, but he didn't expect the president to even remember such details.

If you count them as part of Pokeni, there doesn't seem to be any disadvantage.

In February, FF9 landed on the dandelion platform, which caused an earthquake in the game circle, and Square Enix made a leap in quality because of the use of pokeni's latest pioneer engine, thus returning the king, breaking through 2 million sales in one breath and becoming the most popular RPG game at the moment.

That's what Rentendo and Sega used to do, and that's what Sony and Pokeni are doing now.

In other words, as long as Pokeni runs the dandelion game platform well, and not only does it iteratively update the hardware and pioneer engine in the future to maintain the advanced nature of the platform, then it will be able to collect money while sitting.

Therefore, for third-party game providers, the profit margin is greater.

You must know that these games are sold on the Dandelion game platform, and they have to give 15% of the royalty to P Society.

"Thank you, President."

For example, EA's Need for Speed 5 was released in December last year.

This is also a very important reason why Qing Zhiyuan likes him.

Thinking of this layer, Takahashi Kazuma's eyes suddenly lit up.

In such a situation, the game giants have come up with a way to form cliques:

If I can't fully occupy the market and meet the needs of all players, then I will pull in other game manufacturers, and if one is not enough, I will pull a few more, and pull dozens or hundreds, and it is always okay.

Thinking about it carefully, it seems to be quite in line with Qing Zhiyuan's style.

Then, make a profit from the game platform you built.

Although the hit rate is very high, close to 99%, the production cycle is long, and it is not possible to fill the gap to meet the needs of players.

After Takahashi Kazuma took a sip of coffee to ease some of his emotions, Qing Zhiyuan said with a smile:

"I remember you didn't like sugar."

Although on the surface it seems that Pokeni only has one Matrix, the Dandelion game platform is being updated every month, or even every week.

In this way, you can maximize the market occupation.

Qing Zhiyuan analyzed it, and Takahashi nodded again and again.

Kazuma Takahashi is still very self-disciplined in this regard.

Takahashi Kazuma was stunned for a moment, and found that it seemed to be really the case.

It seems to be similar to Sony's fees, but because Pokeni has an online download channel in the Omi region, it reduces a lot of costs for the game, and the cost of producing discs, logistics and packaging costs are not required.

Except for pokeni.

The president obviously sees the problem very clearly, but why ......

He used to like sugar, but since he became the director of operations, his physical condition has not allowed it, and he has become more and more fat, and his blood sugar is also high.

No game manufacturer has such a strong capital chain to supply so many products, and no game manufacturer can guarantee that every game they make is a hit. ”

It's easy to make mistakes when you float.

Not......

It seems that my thinking is a little limited, and I haven't changed from the traditional profit model of game manufacturers, or I haven't changed so thoroughly.

"So, although Pokeni doesn't release a game, the shadow of Pokeni is everywhere."

Qing Zhiyuan explained with a smile.

"I see." Kazuma Takahashi took a deep breath, "But, you have to have your own product, right?" There are some differences between the two. The royalty is 15%, and our game income is ours.

What's more, Pokeni has to rely on games to continue word-of-mouth and lengthen players' expectations.

Games are our basic game. ”

"That's right."

Qing Zhiyuan nodded approvingly, "This is the second point I want to talk about next. ”

"I deliberately adjusted the schedule like this, and after a vacuum was created, you also saw the reaction of the players?"

"Hmm." Kazuma Takahashi looked at the president suspiciously, not quite understanding what he was trying to say.

Qing Zhiyuan smiled and pointed directly: "This is called hunger marketing." ”

Ha?!

Takahashi Kazuma was slightly stunned, but the next second, his eyes widened.

What?!

Hunger marketing?!

It's not that Kazuma Takahashi doesn't know about hunger marketing, but I didn't expect the president to apply it here.

I always feel that it is a little different from the traditional hunger marketing method.

I didn't think about it in this direction at first.

But when Qing Zhiyuan said this, Takahashi Kazuma immediately became enlightened.

"Wow, I see."

Hunger marketing is a marketing strategy that focuses on creating the illusion that supply exceeds demand by adjusting supply and demand, thereby increasing the demand and selling price of a product.

For example, the atypical hunger marketing method adopted by Qingzhiyuan here:

Previously, users were probably used to Pokeni's new work at the end of the year, and at the same time, Pokeni's output was also very stable, and a game hit every few months would be released, and the gap between them just consumed the freshness of the previous game.

So players naturally have an expectation in their hearts: it's almost time to come, right? A new game for Pokeni.

And now that the meal is supposed to arrive, but the meal is not delivered, the players will naturally enter a state of hunger, so as to achieve the purpose of hunger marketing.

This strategy typically includes the following key elements:

Cause for concern.

First of all, the product needs to have a certain amount of attention so that it can attract the attention of consumers.

Build demand: After attracting attention, you need to build the needs of consumers. This may include raising consumer expectations and demand for products through publicity and hype.

After the demand is established, by limiting the supply, a hot selling situation is created, making the product more precious and sought-after.

Then pull up the price of the product to maintain a high price.

Through these strategies, the price of the product can not only be maintained at a high level, but also increase sales and enhance brand value.

Qing Zhiyuan is doing such a thing.

Although he didn't really want to do this at the beginning, it was just that since the situation had become like this, Qingzhiyuan also changed a marketing strategy to adapt by the way.

Otherwise, it is also a good choice to cultivate user habits and develop a fixed consumption pattern.

However, the stakes are also quite high.

Kazuma Takahashi understands it, but he also knows the negative effects of hunger marketing.

Hunger marketing also needs to be used with caution, because if used excessively or in an unsuitable market environment, it may cause consumers to switch to other brands, damaging corporate image and consumer loyalty.

If they fail to manage the expectations of players during the vacuum period, they will turn to Sony.

Fortunately, the cooperation of friends is good, and there is a time difference.

And because it was a one-sided strategy on Pokeni's side, it was impossible for Sony and Rentendo, as competitors, to know when they would adopt a hunger marketing strategy, so they could not take action against the vacuum.

After this smooth transition, it became Pokeni's advantage.

It's high, it's really high.

Thinking of this, Kazuma Takahashi almost wanted to shout [President Wise! 】

However, there is one more thing that Takahashi Kazuma didn't think too clearly.

He carefully studied the future announcement.

As time progresses, Pokeni will actually play more and more cards in the second half of the year.

After hunger marketing, it is equivalent to playing the cards in your hand in a short period of time.

It's hard to imagine what kind of effect will be produced in the future, if it fails to achieve the purpose of hunger marketing, it will disrupt the entire publicity schedule.

After communicating with Qing Zhiyuan, Takahashi Kazuma dispelled the doubts in his heart.

"Since the president has already thought about this, then I will definitely firmly support the president." Takahashi said categorically.

Qing Zhiyuan smiled slightly, "Okay, do more things, and be less afraid of sycophants." ”

"Yes, President!"

……

The mountain rain is coming, and the wind is full of buildings.

After the strategy of pokeni was formulated, although the news was tightly covered, the vacuum period caused by the thirsty marketing of P company was too weird, causing many peers to notice some strangeness.

"That's not right! This feels so wrong!! ”

This taste is so wrong.

Throughout the period from December 2000 to February 2001, Pokeni was too silent, there was no news at all, and there was no game, only one Naruto anime was still popular.

But someone calculated an account, and this animation basically failed to bring any benefits to Qing Zhiyuan except for making P Society lose money.

It's not like Pokeni's style at all.

Many peers smelled an unusual smell.

As a result, there were more rumors about pokeni on the rivers and lakes.

"Have you noticed that since the second half of last year, the state of Pokeni has been too abnormal? There is only one game in the game, The Matrix, and it was released with the movie.

Other than that, there was really no movement in the second half of the year. ”

"Yes, yes, not only did there be no movement in the second half of last year, but this spring was also very lonely, I see that many players on the forum are looking forward to the new game of the P club, but there is no action.

Silence to death. ”

"It's not like pokeni at all.

You must know that the current P company can integrate with Sega, and at the same time, there is a large game producer of the North Mi branch, so there is no reason to have only one game in half a year. ”

"It's weird, pokeni has always been quite high-profile, and the game was released after so many games were released at the E3 electronics show last year, and it always gave people the impression that they had a lot of cards in their hands.

As a result, not a single card was played for 4 months.

What does this make people think? ”

"Pokeni, which hand is this playing? It's completely unpredictable. ”

"Qing Zhiyuan, this guy is too cunning, he can often do things that subvert everyone's assumptions, and you can never guess him."

"Anyway, it's not the pokeni I know.,I think a lot of players on the forum are crazy.,A game without a P company is like going to jail.。

"Poisoned, these Pokeni players."

"It's a terrible feeling. It's like the calm before a storm.

The sky was overcast, and the air could smell the storm.

But it doesn't rain, it's really uncomfortable. ”

"Water can be wrung out of the air, and the whole body is soaked, and the storm hasn't come yet?"

"Yes, yes, yes, I feel the same way, P Society shouldn't be brewing a big wave, right?

It's kind of scary.

If a whole bunch of games suddenly come out, I don't know if the players will be able to stand it. ”

"I don't know if the players will be able to stand it, but one thing I know for sure is that our company can't stand it. Originally, small companies were trying to survive in the cracks, and it would be too miserable if they were eaten by the winner because of the Matthew effect.

I'm more hopeful that Pokeni's side is really due to the production schedule, so there are no big games to sell, rather than some kind of strange marketing strategy. ”

……

…… (End of chapter)