Repentance and Rebirth Chapter 451: If You Don't Be Competitive, Create Competitiveness!
Jiang Mu was busy in the new plant, and hurriedly picked up the phone and said, "Hey? What's wrong? ”
Xia Ye pondered for a moment and said: "Our Hey Tea will usher in the biggest competitor!" I want to open up sales in the provincial capital as soon as possible. ”
Jiang Mu's expression froze, and he said solemnly: "Which beverage factory does the biggest competitor refer to?" ”
At present, there is no drink on the market that can threaten Heytea.
The publicity of Heytea in all aspects has already had a lofty position in people's hearts, and even if there are new drinks, it cannot surpass Heytea.
"I now get reliable news that the culprit who used pirated Heytea to maliciously smear our Heytea has been found out last time, and it is Santai Group, which is about to enter the beverage market in Handong Province."
"Santai Group?" Jiang Mu shouted in surprise.
In her impression, Santai Group has been involved in many domestic industries.
If they wanted to make a drink similar to Heycha to compete with HeyCha for market share, Jiang Mu was very unconfident in facing such a strong opponent.
"Wife, you don't have to worry. With the current proud results of our Heytea Tea, there is no need to be afraid of competitors, and the market reaches the same saturation, which will attract competitors to enter the game, which is what I expected. ”
Jiang Mu said with a little gloomy on his face: "I can accept the appearance of drinks that compete with our Hey Cha and Tea, but I can't use unscrupulous means to achieve the goal by hurting the interests of others, right?" ”
"I'm here, don't worry! Our next strategic goal is to quickly occupy the provincial beverage market when the new beverage produced by Santai Group is born, and open up sales channels as soon as possible to catch Santai Group off guard. ”
Jiang Mu said depressedly: "But at present, almost all of our sales channels in the provincial capital have been destroyed by the previous agents, how can we open up sales?" And all our contacts are concentrated in Longcheng, and we don't even know anyone in the provincial capital, so how easy is it to let Heytea open up sales in the provincial capital? ”
Xia Ye smiled and said, "We can get ready first, and next year I will go back to the provincial capital to get in touch with some contacts, and everything will come slowly." ”
"What are you going to do on a summer night? The provincial capital is a new market, where there are many kinds of drinks, and our Heytea tea does not have a certain competitiveness. ”
"If there is no competitiveness, then we will create competitiveness."
"Uh-huh???"
"Will the new plant be ready for production right away?"
"That's right! The equipment has been put in place, the workshop workers have been recruited, and only the management has not yet been recruited. ”
"Then let's use the way of canning to improve our competitiveness and start to attract customers in the provincial capital."
"What? Can lottery? ”
"Let's set up a few awards, and when we produce, we will print all the awards on the can tabs, and use the Hey Tea Prize to boost the sales of drinks, and gain a firm foothold in the provincial capital first."
After listening to Xia Ye's words, Jiang Mu secretly admired Xia Ye in his heart that he was really a business ghost!
This kind of lottery to drive sales can be thought of by him?
Isn't this tantamount to taking advantage of the customer's curiosity?
"Summer Night, do you think it's feasible?"
Xia Ye smiled and said, "I don't believe it's going to try it from now on!" Now as long as the production of our herbal tea factory can keep up, we will definitely not be afraid of selling out. ”
"Alright then, I'm going to hold a meeting with the workers on the shop floor right now and get the award on the can tab."
"I'll come up with a lottery plan tonight, and I'll add the event information to the cans of our Hey Cha Cha when the time comes."
"That's right, summer night. I've already prepared the 4,000 cases of drinks you asked me to prepare last time. You can notify them to pick up the goods. ”
"Okay, I'll remind them. Wife, there is one more point, you have to start discussing with Lin Xue and start recruiting our Heytea agents in the provincial capital. There's one more piece of good news for you. ”
"What's the good news?"
Xia Ye smiled and said, "The two advertisements about Hey Tea that we asked Mr. Jiang to do have been selected by CCTV." ”
Jiang Mu was slightly stunned, and his heart was irrepressibly excited.
"What did you just say on a summer night? Our Heytea advertisement was selected by CCTV? ”
Jiang Mu's reaction was the same as Xia Ye's, in a state of complete disbelief.
After all, the difficulty of wanting to be selected by CCTV can be imagined, but HeyChacha was selected two at once, isn't this enough to show how good the two advertisements are?
"Mr. Jiang's advertising company is too good, right? I heard last time that they had a popular advertisement that also appeared on CCTV before, and then created unimaginable revenue. If our Hey Tea is really on CCTV, it won't sell out! ”
Hearing Jiang Mu's joyful and excited voice, Xia Ye was even happier than her.
In his heart, as long as his wife and daughter are happy, he will be happy together.
"So we have to recruit agents in the provincial capital in advance, and once the advertisement is logged in CCTV, our orders will only become more and more. At that time, it is not that we are begging others to buy goods from our factory, but that others are begging us to give them the goods. ”
This sudden change really made Jiang Mu feel the whole process of an herbal tea factory gradually changing from passive to active.
"On a summer night, everything feels like a dream! Our herbal tea factory has only been open for a few months? In less than half a year, it is very gratifying to have such a result. I don't know how to express my feelings at this moment. ”
"Then you can get the new plant done as soon as possible, and then send someone to the provincial capital to start a new milestone for our herbal tea factory!"
"Good!"
Hung up the phone and dialed Cui Jun on a summer night.
"Cui Gongzi, the thousand boxes of Heytea tea you ordered last time are currently in stock. I'll arrange for someone to send it to your Hanjiang Building, as well as Uncle Cui's 3,000 boxes, and we will also send someone to send it to the family photo supermarket. ”
Cui Jun smiled and said, "Okay, when the time comes, when Heychacha arrives in Hanjiang Tower, I will definitely do a good job of publicity for you." ”
Xia Ye smiled and asked, "How is my brother-in-law doing in your Hanjiang Tower recently?" Didn't make any more trouble for you, did you? ”
"He's a lot more down-to-earth now, and he feels like he's more mature than before."
After being deceived by women twice, if he hasn't grown up, then he really can't support the mud on the wall.
"Then my brother-in-law is going to trouble Cui Gongzi."
"No hassle. Brother Ye, I'll transfer money to you in a moment. ”
Not long after the phone hung up, a dynamic message came to the Bauhinia bank card on a summer night, showing that 96,000 yuan had arrived.
Xia Ye transferred the money to the corporate account of the Heytea Tea Herbal Tea Factory.
In the afternoon, the delivery vehicle of the Heytea Tea Herbal Tea Factory transported 3,000 boxes of Heytea tea to the Quanjiafu supermarket, and the remaining 1,000 boxes of Heytea tea were transported to the gate of Hanjiang Building.
Jiang Ping, who worked part-time in the Hanjiang Building, saw the delivery car of the Heytea Tea Herbal Tea Factory and began to unload the goods without complaint!