Chapter 23: Kairui Car Companies

Yan Xin's Vantage Distillery came back to life.

Unique ad copy is all the rage.

And the sales volume.

It's even more crazy that it can't be counted concretely.

Only the major liquor factories understand in their hearts that Yan Xin has already made a lot of money, at least for the rest of his life, he doesn't have to worry about money.

Seeing such a big profit, it is natural that other wineries are unwilling to sit idly by.

Whether it is in terms of scale or the quality of the wine, they think that they are no worse than each other.

As a result, many factory leaders are holding meetings to carefully study whether this copywriting advertising model can be copied and imitated.

Even if you can make some money behind the Vantage Distillery, it would be good.

There is no shortage of profits in the liquor industry, but there is a lack of sales.

But it's a pity.

The answer they got was unanimous.

Whether it's this kind of advertising highlighted by copywriting, or the low price of a small bottle of wine, there is no room for them to enter the market at this time.

This mode of publicity used by Vantage Distillery is singular.

You can't make a profit by following the herd.

The speed and scope of the other party's occupation of the market is too great.

Now, the five words Vantage small bottle wine have been deeply rooted in the hearts of the people.

.....

MSI Entertainment, Inc.

Regular meetings.

Yu Ting naturally heard about the rise of Vantage Distillery, and praised Lin Hao for a while, and even focused on analyzing a wave of his copywriting.

Meng Haifeng, Zheng Qing, and these old men were all dumbfounded.

They are not market researchers, and they don't know exactly how Vantage Distillery's wine became popular, but they have heard some gossip.

The wine sells well.

It's a very general concept.

Now after Yu Ting's analysis, they understand the horror of Lin Hao's copywriting.

Although it sells wine.

But wine is not the point.

This has definitely opened up a new template in the creation of advertising.

Gao Ying and Lin Chao were also frightened, this copywriting was beyond the imagination of the two of them, and they didn't know what to say when they looked at Lin Hao.

It's all newcomers.

It's okay if you're a little better.

But what is such a wickedness?

Only Zhou Ren sat on the side and was considered strong.

His shock was expressed as early as when Lin Hao gave him the copywriter to study, and he was numb at the time, but now his expression is much more indifferent.

His brother is doing so well, and his face is bright.

Lin Hao has panda eyes.

At the moment, he was kind of trying to sleep.

Since the last time she came back from the comic convention with Zhao Jing, this woman had to choose every time she went to class after work, and she didn't teach when she was off duty.

Stay up late every day.

If it weren't for the ability to draw to advance.

Lin Hao felt that he should not have such great perseverance.

But in addition to being sleepy, it's not that nothing has been found, at least now the pen is much smoother, and the characters can also see the past.

"Vantage Distillery called the company another 2 million, saying that it was a reward to our advertising department, and the company decided to reward you with 500,000 yuan alone, no accident, it will arrive within three days." Finally, Yu Ting looked at Lin Hao and said warmly.

At the beginning, it was set at 300,000.

But Yu Ting personally felt that Lin Hao had great potential and was worth cultivating.

She wants to keep the other party completely, so she simply raises it to 500,000, even if she is reluctant, there is no way, after all, money is not earned in a day.

Hearing the news, everyone gasped.

Reward 500,000?

Obediently, according to the calculation of 10% of the commission of regular employees, the company can only get so much money after receiving a 500W order.

And the Vantage distillery itself is a contract of 3 million.

Plus these 500,000.

Lin Hao earned at least 800,000 yuan.

Needless to say, some old people can calculate it in their hearts.

An advertising planner earns 800,000 yuan.

the groove.

It's enough to withstand them for a year.

Don't look at the advertising planning they do on weekdays, but those are all inconspicuous little farts lists, and the commission is three or five hundred.

Like this kind of big plan of more than one million, you can count it with one hand in a year.

Envy?

That's for sure.

But who makes the copywriter great.

Look, there is also an additional reward of 2 million, which Party A has to make money to dare to do this.

At the end of the day, it's a mutual benefit.

"Thank you, Sister Yu." Lin Hao was originally drowsy, but when he heard that he was suddenly rewarded with 500,000, his eyes suddenly became much clearer.

The leader of this Vantage distillery can be a man.

"It's okay, you deserve it." Yu Ting waved her hand and smiled kindly.

After the adjournment of the meeting.

Lin Hao was surrounded by everyone in the middle to congratulate.

He thanked them one by one.

I didn't feel anything.

The division of the two songs has not yet come down, and the money will only increase in the future.

Taking advantage of the lunch break, Lin Hao simply slept for a while.

In the afternoon, he completely edited the advertising copy of the Kairui car company.

originally wanted to find Yu Ting and hand it over to her directly, but found that the other party was not in the office.

I thought about it.

Or send the copy to the other party's mailbox.

Lin Hao decided to leave work on time.

What he didn't know was that Yu Ting on the other side was making a final effort.

Since the boss of the last meeting, she can only forcibly choose a planned advertisement to carry out the strategy.

It's a coincidence.

She also has a crush on Kairui car companies.

Because most of the advertisements of car companies are similar in shape, adding some new ideas can basically be used, and the probability of passing is relatively large.

The final plan was written by herself.

Repair and modify at home many times.

Take advantage of today's time, don't hurry up and ask Party A out to talk.

"Manager Yu, hello for the first time." Responsible for the docking is Liao Wenheng, manager of the marketing department of the Jiangning branch of Kairui Auto Company.

"Hello."

Yu Ting shook hands with the other party and greeted each other.

Because I made an appointment at a restaurant, I could only eat first and then talk about work.

Neither of them wanted to waste time, so they simply ate some.

After eating, Yu Ting began to introduce her ideas to the other party.

PPT made of notebooks.

Each page is written in great detail.

According to Yu Ting's vision, in addition to promoting in its own directly operated stores, Kairui can also rent small car showrooms in the mall.

In this way, even the people who shop in the mall will have a diversion effect, which will lead to non-demand shopping.

In the copywriting, not only shopping malls, but also open-air squares with a large number of customers can actually be easily built into a shed to make an auto show, which is more intuitive than the direct store to let customers experience, and even do not need to introduce too much vehicle information, completely relying on the guests' own senses.

As long as the above points are rolled out, the gains will definitely be not small.

"Manager Yu, I think what you said is very thoughtful, but for my company, the initial investment is not too big."

Liao Wenheng himself is the head of the public relations department, and he has seen a lot of publicity, so he only looks at the key points.

"With all due respect, the major car companies are now spending too much on advertising, and their competitiveness has increased in recent years. Yu Ting's words are also very sharp.

"What does Manager Yu mean is that whoever has the money can have the last laugh?" Liao Wenheng obviously disagrees with this statement.

"No, money is only one aspect, all the sales points are rolled out, and getting the customer's memory point is the key, I believe that when the experience store of Kairui Automobile is widely decentralized to these places with large customer flow, the popularity of the car company itself will also be opened." Yu Ting explained.

"Manager Yu probably doesn't know that the positioning of our Kairui Automobile is a mid-range luxury car, and decentralization to these places will affect people's impression of our car company."

Liao Wenheng retorted unhurriedly.

"If your company insists on going the so-called high-end brands, IMHO, the return on revenue will take a long time." Yu Ting frowned.

"Manager Yu, I heard that the advertising planning of Vantage Distillery is also from your company?" Liao Wenheng suddenly changed the topic and asked.

"That's right."

Although she didn't know where the other party got the news, Yu Ting didn't plan to hide it.

nodded, just to let the other party know the strength of his company.

"It was a great idea to turn a liquor factory on the verge of bankruptcy into the leader it is today."

Liao Wenheng couldn't help but praise: "Manager Yu, I believe in the strength of your company, so I still hope that your company can open up the market of our Kairui car companies in a creative way, instead of the so-called volume." ”

Yu Ting frowned.

Speaking of which, the results are already obvious.

The other party indirectly rejected her current plan.

Can it be as creative as Vantage Distillery?

Do you really think that their advertising department is all evil?

It takes time to get creative.

And time is exactly what she lacks the most at the moment.

Seeing that she was silent, Liao Wenheng continued: "Of course, in order to get better ideas, the contract between the two of us can be extended even if it is a few days. ”

"Manager Liao, if it is a similar advertising copy like Vantage Distillery, with all due respect, no car company will refuse."

Yu Ting knew what Liao Wenheng meant.

He had seen the madness of the Vantage Distillery, and he couldn't look down on ordinary planning.

But she needed to remind him.

If she really has this kind of plan in her hand, then even if the other party is not Kai Rui, she can still sell it for a large price.

And Vantage just caught up with Lin Hao's inspiration.

"Manager Yu, I can understand what you mean, but our Kai Rui is here with sincerity, otherwise we wouldn't have asked you MSI Entertainment to entrust advertising planning, wouldn't we?"

Liao Wenheng said without losing his edge: "In this case, I also said it bluntly, if your company's copywriting only has this level, sorry, we really have no need to cooperate, but if your company has better ideas and is not willing to come up, we Kairui can add money to the contract, as long as we can open the market of our Kairui car, we are willing to pay more price." ”

Yu Ting was silent when she heard this.

The other party has already said so tough, so there is nothing he can do at present.

Better ideas?

How she didn't want to.

But where can it appear by talking.

Just as Yu Ting was about to get up to say goodbye, an envelope suddenly popped up in her mailbox.

She was stunned.

Look closer.

His face suddenly became happy.

Because the sender column is...

Lin Hao!