Some people are busy traveling, while others are busy with life.

Qin Zheng belongs to the latter.

Nearly 30 years old and single, he is still mixed in the workplace, struggling to climb up, so that he is busy all day and has no time to fall in love.

It's not.

There was another message from home.

said that he arranged a blind date for him.

Qin Zheng didn't think about it, and directly refused.

He feels like he needs a car, not a girlfriend.

Because the car saves him time to go to work.

And a girlfriend will only make his life more crowded and even more exhausting.

At least that's what he thought.

If you really want to get married.

Qin Zheng also hopes that after his success, he will have a rich time.

And not as it is now.

In addition to working overtime or overtime every day, life is extremely suffocating.

Thinking of his ex-girlfriend's departure, Qin Zheng was still a little unable to let go, and he was a little unsure whether he would fail in his next relationship.

Shake your head.

Pull your mind back.

During his recent work, Qin Zheng occasionally used his mobile phone to look at major popular models.

Because of the relationship between saving money and frugality, Qin Zheng has a certain amount of savings in his pocket, and the price space is quite large in terms of buying a car.

But he still couldn't find a model that stood out to him.

Maybe I'm too picky?

Qin Zheng felt that it was okay.

He is not a person with obsessive-compulsive disorder.

So why exactly?

Aimlessly brushing the circle of car friends.

Suddenly.

A hot post with a lot of likes caught his attention.

"Kai Rui can't buy this car, there is always a problem with the steering wheel, brothers, I really have no way, for it, the money is about to bottom out."

Having a problem with the steering wheel?

That's a big deal.

See the title.

Qin Zheng was a little surprised.

But he doesn't understand why the other party spends his own money, shouldn't he find a manufacturer for this kind of problem?

Could there be another reason?

Curious.

He clicked on the comment section.

.....

"Big brother, my car is the same as yours, it is also a problem on the steering wheel, I always like to deviate, and it is always difficult, not only to cost money, but also to fuel."

"Haha, Kai Rui's common problem, as soon as I got in the car, I knew that this guy's steering wheel was not good."

"Damn, you dare to buy the steering wheel? Don't want to die? ”

"Brother upstairs is new, right?"

"Calm, it's all a minor problem."

"It's just that the problem with the steering wheel, the little things, the things that can be solved with money are not called problems."

.....

Look at the content in the comment section.

Qin Zheng was stunned.

When is steering wheel deviation a minor problem?

Look at the tone of these people.

It's not like a joke at all.

Is there something else that makes this car so good?

But no matter how good the steering wheel is, you can't have a problem.

It's a matter of life.

Isn't that a joke?

So he looked down again.

Finally he found a comment about the explanation.

"Big brothers, the problem with my steering wheel is very simple, I always like to run to the bathing center, I don't know if yours are?"

Just the content...

Qin Zheng was stunned again.

What does it have to do with running to the bath center if the steering wheel doesn't work?

How can you speak inexplicably?

So, he typed directly under the comment and asked: "Friend, let me ask, is there really a problem with the steering wheel of this car?" ”

It didn't take long for the other party to reply.

"Haha, new here, buddy, if you want to know, I mind if you go to the store, there's the answer there."

Qin Zheng looked at the other party's reply, and was blindsided for a while.

Going to the store?

Why do you have answers when you go to the store?

And what can be the answer?

Will people tell you that the steering wheel is not good?

The more he thought about it, the more curious he became.

Unable to hold back his inner thoughts, in line with the idea of just looking at other cars, Qin Zheng finally came to Kairui's official flagship store.

It's just that as soon as he entered the store, Qin Zheng stopped.

When you enter the hall, you will be faced by a huge movie screen.

Now.

A set of images is playing on the screen.

On the left lane is a new Kerry sedan, driving fast, while on the right is a high-speed high-speed train.

Is this comparing speed with high-speed rail?

Qin Zheng couldn't help but think when he saw this.

I just feel that this wave of advertising is a bit fake.

No matter how fast your car is, it can't compare to the high-speed rail.

He shook his head.

Isn't that a lie?

I was about to go into the store to have a look.

The screen flashed, but it was replaced by a video of a boy and a girl talking.

Qin Zheng stopped again.

He looked up.

The boy and girl in the video are breaking up, and the girl asks him to get back together as long as he drives faster than the high-speed train.

The boy agreed.

This is the scene where Kairui Automobile and high-speed rail go hand in hand.

Naturally, the boy fails, the car is scrapped, and his driver's license is revoked, and the end of the story has a sad atmosphere.

Qin Zheng was shocked by this intuitive scene.

He suddenly remembered the scene of his breakup four years ago, also in a high-speed rail station.

It's just that his girlfriend didn't say that.

Instead, he walked very freely.

And he knew that it was irretrievable, so he just watched quietly in place until the train slowly disappeared in front of his eyes.

The past suddenly came to light.

Qin Zheng was a little stunned for a while.

"Hello, do you need to see the car?"

It's no surprise that the sales see Qin Zheng in a daze, and the customers who have come to the store recently will basically be shocked by this video.

As a result, sales skyrocketed, and I didn't even need to introduce myself too much.

Now, with such a video, their workload has decreased, and the prize money has increased, and they can't do it all.

"Huh? Well, yes, is there anything else in this car shop on the video? Qin Zheng came out of his memories and suddenly asked.

"Yes, but it's not the same car, it's brand new." The sales person said in a friendly manner and led him into the back of the auto show hall.

Just walked into the auto show hall.

Qin Zheng was once again shocked by the scene in front of him.

In the middle of the hall, there is a large fish tank.

Inside, it's a car!

the groove.

It's no wonder that Qin Zheng was surprised.

It's true that this Kerry flagship store is a bit fierce.

In these years, Kelly is definitely the first one who dares to do this.

"This is the car on the video, but it was scrapped, and now it can only be used for exhibitions." The sales pretended to be regretful, but in fact, he smiled in his heart.

When I saw this kind of operation for the first time, I was stunned, when can I still put scrapped cars in the sales showroom.

But that's what the top did.

Not only did they release the car, but they also watered and raised the fish.

The effect of this is obvious.

A month's sales are almost catching up with the previous year.

Do you say horror or not?

"Is this the car that the boy drove?" Qin Zheng couldn't help but step forward to watch.

At this time, most of the people who came to see the car stayed here, as if this scrapped Kerry car gave them infinite regret and reverie.

"Yes sir." I don't know if it's a salesperson, anyway, the above let me say so, so naturally they said so.

"By the way, I've heard that there is a problem with the steering wheel of your shop, I don't know if it's true."

Retracting his gaze, Qin Zheng asked a question that had been bothering him for a day.

"Yes." The sales person smiled, then nodded, "But it's not a problem in the traditional sense." ”

"What do you mean?" Qin Zheng said curiously.

"Just like the video you watched, the boy began to give up on himself after losing the girl, and he no longer believed in love, so he was spoofed by netizens, which can be regarded as a memorial to him." The sales said slowly, but he didn't know that this kind of statement was also spread by the company.

Qin Zheng instantly understood.

Again those comments are reminiscent.

Suddenly I understood what those people were saying.

There are no problems with the car itself.

And the reason why their steering wheel is not good is probably because they have a similar story to the boy in the video, so they linger in the inner plant.

It's really...

It's hard to put into words.

"What's the price of this car?" Not to mention anything else, Qin Zheng was indeed infected by the story, so he wanted to buy one.

"Nearly 300,000 landing, if you are willing to take out a loan, there are discounts." Sales explained.

"No, the full amount, I want one, exactly like this one." Qin Zheng pointed to the bathtub in front of him and said seriously.

"No problem."

Again into an order.

There is no fluctuation in the sales heart.

And a similar scene is happening in Kairui's flagship stores.

"The steering wheel is not very good"

This sentence has become a common problem for the majority of Kairui car owners for a while.

"Now major brands are starting to imitate us, and the stories are coming out one after another, but the effect doesn't seem to be as good as expected."

In the office, Luo Hang, the person in charge of market research, reported to Liao Wenheng.

"Imitation? Does light imitate a story? ”

Liao Wenheng shook his head unmindfully when he heard this: "The great thing about this copywriting is not only that story, do you know why I ignored the decision of the upper echelons to arrange a scrapped car in the major flagship stores?" Because it makes the experience more intuitive for the customer. ”

"What if others follow suit?" Luo Hang couldn't help but ask.

"Do you know the Vantage small bottle of wine that became popular not long ago?" Liao Wenheng asked him rhetorically.

"You're saying that our copy is also singular and that no one else can imitate it?" Luo Heng tried to interpret it.

"That's right, but it's not absolute, compared to Vantage small bottles, the probability of us being imitated is still greater."

Liao Wenheng said eloquently: "But in the early stage, our sales have been part of the investment has been recovered, they want to re-enter the market is a little difficult, once the investment is too large, may not be able to attract so many customers, these people are not stupid, understand the pros and cons, so they can only start from the story, but only in this way, the effect is not very large, once the customer recognizes the origin of the story, it is difficult for them to care." ”

In fact, according to MSI Entertainment's plan.

Scrapped cars don't really need much.

One is enough.

You only need to put it in the head office to make a name for yourself, and then you can completely rely on communication.

But Liao Wenheng didn't want to make mistakes during the period.

This is the perfect time for Kerry to make a name for itself.

He was naturally willing to expand his influence to a maximum extent.