Jiaxing.

The whole company is busy.

"Yang Yang's scarf fans have exceeded three million, and they are still rising!"

"Reba has more than 2 million fans around the neck, and the discussion of Tiger Pounce is very hot."

"Mr. Xu, the phone number of Director Liu of the "Run" program group said that I would like to thank you personally."

"Some directors want to invite Li Jun to play the second female lead, and there are also variety shows that want to invite her to be resident."

All kinds of voices focused on Xu Jia's ears, and as the number one boss, he had no time to rest.

Even Xu Jia has a certain psychological preparation for the popularity of "Let's Run".

However, the first broadcast broke 2, which still exceeded his expectations, after all, in the previous life, "Let's Run" was only 1.3.

There were 0.8 more ratings inside and out, almost doubling the ratings.

Now that I think about it, in addition to the reason why I pulled Yang Mi, Hu Ge and others on the show.

I'm afraid that there are also their own on-site supervision, so that many stars can be more open and bold.

"Let our staff take over Yang Yang and Reba's personal scarves, remember to send life photos every day, and these photos must have a reserve, including the formation of a fan support group, etc., all of which we have to prop up to ensure the popularity and stickiness of fans."

Xu Jia took out the management methods of the artist's account by the brokerage company in later generations, which is still rare in today's entertainment industry.

You must know that earlier, celebrities still complained frantically on the scarf without scruples.

Even now, I have my own personal opinions.

But after the rise of traffic, the character design thing appeared, and in order to create a perfect image, the personality naturally does not allow artists to perform.

"Li Lian is there for a while, I have other arrangements for her, especially in terms of manners and performances, we must strengthen my study, keep an eye on me, and psychological comfort must also be in place."

After Xu Jia made the arrangement, he took the call from Xiaoqing, "Hey, Director Liu, what are you doing?" ”

"Haha, Mr. Xu is really a noble person who forgets things, didn't you want to sell naming rights before, someone found out that I was here." Director Liu said with a smile.

"What about the conditions?" Xu Jia asked rhetorically.

"Ah, didn't you already occupy the first installment, and then they promised to compensate you at the original price." Director Liu said.

"That's it, then please ask Director Liu to help me reply with a ......"

Xu Jia's face gradually turned cold, and he said coldly: "Don't talk." ”

"Hey, Mr. Xu, there's no need to be so desperate."

"Director Liu, for the sake of the past situation, I would like to advise you, this kind of business is best not to interfere indiscriminately, weigh your own virtue, and see if it is worth it."

Xu Jia spoke politely at all, for Director Liu, he was benevolent and righteous.

Who would have thought that this guy would actually want to pose for himself.

Original price compensation naming fee?

What are you kidding, it's good if Xu Jia doesn't spit in his face.

Now on the market, if you want this naming right, the price is at least 200 million, otherwise Xu Jia won't even look at it.

"Don't forget, I am the chief director of the show, and I have the right to decide the subsequent title, even if it is the resident host." Liu Daoyin said compassionately.

Of course, he didn't work in vain, he took money, and it was worth a lot of money.

As for offending Xu Jia, he didn't think about it again the moment the show broke 2.

The owner of a small entertainment company, if he doesn't ask for himself, forget it, what is there to be afraid of?

"First of all, the resident host has a contract, if you are unwilling to perform, our legal counsel will accompany you at any time, and second, the subsequent naming has nothing to do with me, I only sell the naming contract in my hand."

"In the end, don't forget, this show is successful, you don't have much credit, don't feel like you're a cow."

After Xu Jia finished speaking, he hung up the phone, he didn't have to talk to this kind of person who sees small profits and forgets the righteousness.

A show imported from Goryeo, without its own help, premiered 1.3, which is simply ridiculous.

Even in the back, everyone will only find that if you change the director, the show will be broadcast the same, and even the effect will be the same.

After blowing away Director Liu.

Xu Jia began to think about where the naming rights would go.

If you exchange money alone, it will be the most disadvantageous for Xu Jia.

He has a lot of cash on hand, and now he doesn't dare to expand too fast.

After all, the company is just a start-up, and blindly spreading the shop before the personnel run-in is in place will only bring trouble.

However, it would be great if you could exchange the corresponding resources.

Thinking of this, Xu Jia took the initiative to call the middle-aged man in Penguin Video.

"I have a good resource in my hand, do you want it?"

"Well, Mr. Xu, if I'm not mistaken, it seems that our "Notes on Tomb Robbery" has not yet been submitted as a film."

"That's going to be a month, and I'm talking about new resources now."

On the other end of the phone, the middle-aged man wiped the cold sweat from his forehead.

Every time he communicates with Xu Jia, he feels that the other party does not play cards according to the routine.

"You tell me first, I have to report to the above and evaluate it before I can tell you the results of the preparation."

"The title of the program of "Let's Run", as well as the priority title renewal right for the next season, you had better go through the process as soon as possible, otherwise I will resell it here at any time, and I just want to exchange it for film and television resources to talk to you, so don't be suspicious." Xu Jia got straight to the point.

He still heard a little about the common problem of big enterprises like penguins.

Naming rights to "Let's Run"?

is the one who premiered and broke 2, and is looking to become a phenomenal hit variety show this year?

The middle-aged man's whole body trembled, he felt that the promotion and salary increase were beckoning to him, and hurriedly said: "Don't worry, Mr. Xu, I will urge the above to make a decision as soon as possible, please be sure to give us a little patience." ”

After speaking, the middle-aged man also ran towards the office of his superior.

"There's no need to rush this, give me an answer within a day, I still have a good impression of penguins."

After hanging up the phone, Xu Jia dialed another one, opened his mouth and continued to greet: "LeTV, is it?" I'm going to talk to you about pen cooperation...... Looking for you is my favorite of LeTV.,Don't miss the opportunity.。 ”

After a short time, several online video platforms learned of the news.

Xu Jia obviously has a lot of plans, otherwise he would not have used the priceless naming rights to contact so many video websites in exchange for resources.

"I don't understand, what do you mean by looking for video sites, they shouldn't pay that much attention to naming rights, right?" Xiaoqing humbly asked for advice.

"They have a lot of customers in other industries, and those companies especially need this level of exposure, and I don't need money, I need resources that only video sites can give me." Xu Jia said.

"What resources?"

"The possibility of self-made variety shows, "Let's Run" is someone else's show after all, we are easy to be controlled by others, we still have to have our own variety shows."

Xu Jia didn't explain too much, the ambition in his heart was not enough for outsiders.