Half a month later.

Fumikino, whose hair was messy, finally walked out of the editing room.

This also means that the finished product of "Notes on Tomb Robbery" has finally come out.

Xu Jia contacted Zhang Jun of Penguin Video as soon as possible and sent the finished film over.

This is not only Jiaxing's first work, but also the secret weapon that Penguin Video regards as the first to hit the first.

"Won't it be too rushed? Do you want to keep polishing it again? ”

Zhang Jun, who has been urging the editing of the finished film, was a little flustered after receiving the finished film.

Based on the contract they signed with Jiaxing.

If the results of "Tomb Robbery Notes" are not as good as they should be, he will be the first to be held accountable.

"No, this is the final draft, and I've been staring at it, so I don't need to polish it." Xu Jia shook his head.

He relied on his impression of this film in his previous life, and also gave Wen Muye some guidance.

However, it is up to the director to decide the final film.

After all, the original work in the previous life, in Xu Jia's opinion, is actually of average quality......

"You can go back and take a look at the content inside, I think purely in terms of the quality of the content, it is enough to play in the online drama." Xu Jia paused, "On the contrary, what we should be thinking about now is publicity. ”

Online dramas are different from star dramas, in addition to the promotion of this station, there are so many TV stations in total, and the audience can always bump into each other when they jump back and forth.

But online dramas are different, they are not deliberately searched, and if there is no website recommendation, few people will pay attention to it.

Therefore, online dramas, the general fan economy is heavier, and the better the proportion in the early stage, the better the website can give better recommendations, and the easier it will be seen.

Although "Tomb Robbery Notes" doesn't need to care about these, Xu Jia cares more about how to attract those people outside the penguin video.

Only in this way can we break through the limitations of the number of users and traffic of Penguin Video itself and break the record.

And Penguin Video also holds the same purpose, wanting to use this drama to attract more fresh users.

Otherwise, why would they agree to Xu Jia's stepped contract.

"In terms of publicity, we have already planned, and the resources of the whole platform will be inclined to you, including the head office, and there will be a certain degree of support, but other aspects mainly depend on you." Zhang Jun said.

They can't afford to pay for it, and they have to find a way to attract popularity.

That's something Xu Jia and they need to worry about.

After all, the contract is not signed for nothing, and if you want to make more money, you have to find a way to reach the number of plays.

"I understand this, in the name of Jiaxing, many places are not easy to contact, and you have to worry more about this." Xu Jia said slowly.

What he said was very clear, it was to let Zhang Jun bother more, not Penguin Video.

The success or failure of "Notes on Tomb Robbery" is closely related to Zhang Jun's personal future, and he doesn't believe that Zhang Jun will sit idly by.

The latter, as the person in charge of the Penguin Video Purchasing Department, don't look at Xu Jia's resignation, how can he be a minister without any resources in his hands?

"What kind of support do you want?" Zhang Jun asked.

"Similar to Shonan's "Happy Camp", an evergreen program, as well as advertising space for other software under the Penguin Group." Xu Jia said.

He's targeting customers outside of Penguin Video.

For example, "Happy Camp" seems to be less popular than before, but in fact, the audience is very stable, and "Tomb Robbery Notes" is precisely the blind spot of this group's vision.

Don't look at Xu Jia's previous dancing on the Internet, in fact, he knows very well that except for fans, no one else will take this matter to heart, and what he did before left a shallow impression in everyone's hearts at most.

And what he needs to do now is to deepen that impression.

"Okay, I'll do my best."

Zhang Jun looked at Xu Jia with affection, "I've tried my best, if something really goes wrong, I hope that Mr. Xu will take me in on this little affection." ”

Good fellow, even the bitter meat trick has been used.

Xu Jia doesn't believe it, even if this guy resigns from Penguin Video, he will not be able to find his next home.

However, he also cooperated with Zhang Jun very tacitly, nodded and said: "Don't worry, if Penguin Video doesn't want you, it means that they have no eyes, and I will always have a seat here waiting for Brother Zhang." ”

"I'm relieved to have your words."

Zhang Jun turned his head and began to contact people from Shonantai and other subsidiaries of the group through his own connections.

Xu Jia launched his own publicity plan.

In the final analysis, "Notes on Tomb Robbery" is also Jiaxing's self-made drama, and if they don't promote it, no one can rely on it.

"This time I called everyone to come in the hope of brainstorming."

Xu Jia glanced at the faces of everyone in the conference hall, this kind of thing can't be done by him every time.

Even if it is still the case in the end, the process is still going to be passed.

"Xiaoqing, you say it first."

"Well, I think we can divide into two groups to run publicity, one group is composed of Sister Mi, Hu Ge, Lin Zicong, these old partners of fairy sword, and the other group is composed of young students such as Yang Yang, Reba, and Li Jun."

Xiaoqing stood up very nervously, and said that she went down, "I don't need to say much about Sister Mi's influence, Yang Yang and Reba are also not low in popularity after they are resident in "Let's Run", and they have the ability to lead a group alone. ”

The two groups run the propaganda separately, which can not only accurately separate the crowd, but also improve efficiency.

It's a pity that Xu Jia shook his head and rejected the proposal.

"The idea is good, but it's a pity that it's too rough, we are not in such a hurry in time, and it is a TV series, not a movie, which will only cause polarization and affect the follow-up publicity."

Xu Jia looked at Zeng Jia on the side, "You come on." ”

"I think we should put more effort into offline, such as bus stations and subway stations, firstly, this kind of place has a huge flow of people, which often attracts shallow Internet users, and it is also a group that we have not involved, and secondly, it leaves a formal impression, after all, in most people's hearts, online dramas are generally shoddy images."

Zeng Jia stood up without stage fright, she is also an old veteran in Jiaxing, and she has experienced countless projects.

"This is a good proposal, but you didn't take into account the problem of cost performance, our popularity is already very high, and the more attention that offline publicity can bring, the more expensive it is, at least spreading it all over the country's major cities is not something we can afford." Xu Jia said lightly.

He can't always buy and sell at a loss in order to increase the number of broadcasts, right?

Originally, offline publicity is more expensive than online, and the popularity of "Notes on Tomb Robbery" itself is not low, and if you want to expand your influence, from the offline point of view, it will cost a lot of money.

Xu Jia would rather make less money than invest in the bottomless pit offline.

Usually, this area can be afforded by real estate companies, Internet and other booming enterprises.

(End of chapter)