The boot-up ceremony is over.

The satisfied expressions of the reporters in the audience were obviously satisfied with the harvest of this press conference.

After all, before coming, they were all prepared for nothing.

Unexpectedly, Xu Jia's speech gave them a big surprise.

This guy is too daring to say it!

I also know too well the sensitive points of the public.

Whether it is touching a porcelain fan, or a military order, it is a topic that attracts attention.

As for whether they will fulfill their promises at that time, what does it matter to them?

Anyway, the heat is already there.

In case the results are beaten by "The Legend of Wu Meiniang", it is even better, and the second article can be written, turn around and satirize "Langya Bang", killing two birds with one stone.

Don't think this is outrageous, in fact, there are countless similar marketing operations.

It's just that most of the producers now want to be faced, and the star actors can't let go.

The ratings of the 03 version of "Heaven and Dragon Slayer" are too low, Su Youpeng directly announced that if the ratings break 7, he will run, if it is not enjoyable, he will run with the female number one Jia Jingwen.

Thought that was the end of it?

The follow-up crew arranged for the two to take a bath together and take the so-called 'rose bath' together.

Later, Jia Jingwen herself felt too embarrassed, she was originally going to be in the hot spring, but the crew felt troublesome, so she made a bathtub......

After the key "Heaven and Dragon Slayer" was broadcast in the mainland, the ratings rose directly to 26%.

When the media asked Su Youpeng again, this guy didn't admit it, saying that he didn't have anything to watch, just watch the drama.

Look, this is called dedication.

In the past, for the sake of ratings, the producer could do anything.

Now that the salary has risen and the entertainment industry has developed, one by one they have erected archways and pretended to be.

To put it mildly, they are all used to the huge market in China.

Who makes the market so big, but any artist who is a little famous can make a living.

Look at Xiangjiang and Wanwan, and then look at Goryeo and Dongying, what kind of artists have become involved, and even the entertainment market in Europe and the United States is more normal than in the mainland......

"No, Mr. Xu, what if we really don't achieve our goal?"

"How can it not be achieved, how can our current configuration not be better than "Tomb Robbery Notes"? Besides, even if you don't reach it, I can really make you run for it, it's just a gimmick. ”

Xu Jia shook his head, these people are too sincere, no wonder the dramas produced by Shanying are all high-quality products.

The quality is not hard enough, and people can't get ahead......

Hou Hongliang frowned and pondered: "But I always feel that what a drama really needs to do well is the content, and marketing is just a kit kat trick." ”

If he's still in the mountain shadow, naturally he doesn't have to worry about this, as long as he shoots, they can be on their own channel.

But now it's different, coming out to work alone, even if it still has an inextricable relationship with the mountain shadow, you can't rely on the support of your old club, right?

He can't hold it on his face.

"That's right, the first thing a drama needs to do well is the content, which is undoubtedly at any time, but it must also be staged, just like 20 years ago, we didn't have a few TV stations, and everyone didn't have to pick at all, you can only watch what you shoot."

Xu Jia patiently explained to Hou Hongliang, "But now, there are more than 200 film and television dramas produced in Hengdian alone in a year, not to mention that nationwide, there is still a competition for Star TV, not to mention the sudden emergence of online dramas." ”

"In such a fierce competition, how can we let the audience see our own drama, I know you think that word of mouth is called 'tap water', but now even 'tap water' actually has to be marketed to play a greater role."

"I think the biggest role of marketing is to push the work in front of more people, as for the good or bad, they are free to comment, all this is premised on others can see it."

Hou Hongliang nodded thoughtfully, and said in a deep voice: "What you mean is that we must first let others see it, so that we can play the role of content quality and be taught." ”

He can be said to have learned a solid lesson, whether he can use it or not, at least he has a clearer understanding of private film and television production.

In this regard, Xu Jia's words helped him a lot.

"Okay, let's discuss here too late, everyone can't wait, you are the chief producer, and you will start the camera with a stick of incense."

Xu Jia pushed Hou Hongliang out, he didn't want to fight for this stick of incense.

In the final analysis, the project of "Langya Bang" is the more painstaking effort of Hou Hongliang and others.

At most, Xu Jia relied on the experience of later generations to help them a little and contribute a little money.

Honor, naturally don't fight with others.

As long as it can be affordable, it can be ......

However, Xu Jia was still forcibly pulled up, and they went to lift the red hijab of the camera together.

"Langya Bang, it's good to start!"

……

The next day.

Xu Jia has returned to the capital.

His remarks at the launching ceremony of "Langya Bang" have spread with the spread of the media.

As he said.

The originally peaceful circle was set off by him again.

"Mr. Xu, next time you say something amazing, tell us about it, have a preparation, and now offend people to death." Zeng Jia said helplessly.

Xu Jia scolded not a wealthy fan, but a capital operation similar to "The Legend of Wu Meiniang".

Cutting off people's wealth is like killing one's parents.

This time, Xu Jia's basket is bigger.

"If you offend, you will offend, I am not a person with them, and it will be difficult to intersect in the future, what are you afraid of?" Xu Jia sneered, "If I have the chance, I will expel all of them from the circle." ”

The content of film and television dramas is getting worse and worse, and there are reasons for these guys.

After all, seeing the money made after making a movie or TV series, who is willing to do a project in a down-to-earth way before it has been able to cash out in the stock market before it is hot?

Even if there is, with the expansion of salaries in the circle, they are forced to quit.

It's very simple, for example, "Lonely Fang Doesn't Appreciate Yourself", a salary of 80 million, and cut-out performances, pushed this trend to the top.

Later, the audience spontaneously boycotted, and then they found that the trainee project was shorter and more profitable, and they went to variety shows again.

"Well, if you're tough, then I'll know what to do."

Zeng Jia sighed, the people above moved their mouths, and the people below broke their legs.

But then again, following Xu Jia's waist pole is hard, and she dared to choke and speak in the face of the big guy who didn't dare to face it in the past.

Before leaving, Zeng Jia suddenly remembered something and added: "Minister Zhang of Penguin Video has made an appointment to come in the afternoon, so I should have something to find you." ”

Zhang?

That guy has always been on the Three Treasures Hall for nothing.

"Okay, I know, I'll make an appointment in the future, just tell him, and call me directly if you have something." Xu Jia said.

(End of chapter)