Xu Jiati's suggestions are all the pits that "Monster Hunt" stepped on in his previous life.

Because of the addition of the Hong Kong circle, many monsters in it are portrayed as terrifying, and even adults will be scared.

And Xu Chengyi spent too much ink on describing the relationship between the male and female protagonists.

In Xu Jia's view, it is also the wrong direction.

Looking at the box office success of "Monster Hunt" in the previous life.

It's very simple, it is to capture family fans, as long as it attracts a family, at least three tickets go out.

Mom and Dad, kids.

Maybe grandpa or something came with me.

Many people thought that this was the rise of local fantasy movies in China at first, but later found out that Huba was cute enough and there were too few family carnival movies.

Just like Xu Jia said.

Most of the local Chinese films that can be profitable are local comedies.

But there is another type, which has always been strong, and even when the brand is erected, the film can eat ten years of dividends.

That's a children's animated movie.

"Bear Infested", "Pleasant Goat and Big Big Wolf" and other big movies, one a year, there is no loss.

So, as long as you grasp the direction of family carnival.

The success of "Monster Hunt" is only a sure thing.

I'm afraid that Xu Chengyi wants to show off his skills, or mix private goods to expand his worldview.

What can those children understand? It's just going to feel complicated.

Not to mention adults, children follow what they like.

"Family Carnival direction?"

Xu Chengyi thought about it for a while, and felt more and more that the bright road Xu Jia pointed to had unlimited prospects.

He had been struggling with the question of direction.

After all, when it comes to monsters, there must be elements of horror, and there are worries about problems in the review.

Now that you have a clear idea, you don't have to worry about this aspect of things.

"I'll go back and talk to Lao Yuan to change it, and I'll follow your opinion."

"Well, even if there are elements that can't be avoided, just blur it, look at the 86 version of "Journey to the West", the original monkey is very evil, and it is not filmed as the Monkey King, which is deeply loved by the public."

Xu Jia took out a remarkable example, not to mention anything else, as long as "Journey to the West" is Chinese, it is impossible not to understand.

Xu Chengyi also nodded, at his age, the 86 version of Journey to the West was popular when he was a child.

The description of monkeys in the original book of "Journey to the West" is:

Seven high and eight low lonely faces, two yellow eyes, and a kowtow forehead; The fangs grow outward, just like a crab, with the flesh inside and the bones outside, and it is hard to shoot the Monkey King.

Zhu Bajie and Monk Sha also did not eat people.

If you really want to say that it is in line with the original work, Xing Ye's later "Journey to the West" is in line with it.

"The funds on my side can be in place at any time, Yang Yang's side, after filming "Flower Thousand Bone", I will let him join the group as soon as possible." Xu Jia smiled, "I won't send it, you can contact me to sign the contract after you negotiate with the Beijing circle." ”

"Okay, Mr. Xu, I look forward to the day when I cooperate with Jiaxing." Xu Chengyi said.

He really wants to have a good relationship with Xu Jia, he is really wealthy, and he will make money if he doesn't agree.

sent Xu Chengyi away.

Yan Fei and Peng Damo finally had a letter.

"Mr. Xu, the preliminary preparations have been done, and the casting work has not been completed for the time being, you can see."

Yan Fei took the initiative to hand over a document, which clearly stated which role corresponded to the actor.

Xu Jia flipped through it casually, only the male one, the female must have Shen Teng and Ma Li, and the rest of the characters were empty.

Obviously, this is Yan Fei waiting for himself to decide.

"Don't play with me with this little bit, according to your twisted team, and give me the rest of the roles." Xu Jia said with a smile.

But this time, it also made him feel very comfortable.

It shows that the other party still respects himself and can distinguish between the big and the small.

From this point of view, Yan Fei's later success is inseparable from his emotional intelligence.

"Hehe, I knew you would see through it."

Yan Fei smiled and took out another spare folder.

"You kid is waiting for me here."

Xu Jia took the document and pointed, "The second male Yuan Hua will give Wang Kai, the second female Qiu Ya will give Reba, and everyone else will come according to you." ”

Originally, in his plan, Yuan Hua was going to give it to Yang Yang or Hu Ge.

But these two are more suitable to be the main coffee.

As for Reba, he had treated her badly before.

Now a custom TV series for the first female and a movie for the second female should be enough to make up for her.

"Yes, with your words, I can count on getting the Shang Fang Sword, everyone is our own people, it should be turned on soon, and I have to ask you to help in person when the time comes." Yan Fei joked.

Now there is a saying in Jiaxing, the public relations department is all dry food, and if you really want to publicize, you have to look at Mr. Xu.

Whoever let him participate in the boot press conference twice in a row, Xu Jia successfully drove the heat.

"Roll the calf, I won't participate this time, when you really need publicity, just throw money at it, I believe in your quality."

Xu Jia is really poor in donkey skills, he knows very well that as a boss, it is reasonable to occasionally appear in front of the stage to cause some discussion.

If it's too often, it's just going to be black.

"You also have to know this, our crew is all newcomers, none of them can carry the box office, the big guys have no bottom in their hearts, you can breathe a sigh of relief if you go."

"It's because it's all newcomers, I don't have to go, there's no topic to stir up at all, the audience won't care, all you have to do is make the movie well, and when you need publicity resources, I won't be stingy on my side." Xu Jia explained.

"Langya Bang" was not very famous at the time, but whether it is in front of the screen or the team behind the scenes, they are all industry elites, and they can spark with a little flirtation.

Not to mention "Flower Thousand Bone", with big honey, it is impossible to lack topics.

But Charlotte is different, it's all penniless.

In fact, the rise of later generations of movies is also due to word-of-mouth.

But this time, Xu Jia plans to do a publicity in a dignified manner, and if there is no hype, let's just fry it.

After all, where is the quality of the work, as long as the snowball is rolled, there is no need to invest in the follow-up.

Yan Fei could hear that Xu Jia attached great importance to their project, and suddenly put his heart back in his stomach.

He is not afraid of the quality of the movie, after so many years of running-in of dramas, he has long been ripe.

If he's afraid of dying on propaganda, he won't be able to close his eyes when he dies.

But when this is satisfied, other ambitions will naturally grow.

Yan Fei gave Peng Damo a look, this time it was the other party's turn to open his mouth, and he couldn't always make requests alone.

"Ahem, Mr. Xu, we still have a reluctant request......"

"Don't drag me to the text, let it go if you have a fart."

"Isn't there a clip about Charlotte acting as a good voice mentor at the back of the movie, we want to invite a real mentor, if you can, it's best to let Jay Chou make a cameo."

(End of chapter)