I have to say.

Xu Jia's statement really scared Xu Yongan.

If Wanda hadn't participated, maybe he would have just thought it was Xu Jia's own whims, and he wouldn't have taken it to heart at all.

But with the addition of Wanda, the effect is completely different.

After all, with the layout of Wanda Pictures, there is a Wanda Cinema almost everywhere there is a Wanda Plaza.

With this hand alone, at least the layout of most of the first- and second-tier cities in China, the plan will work all at once.

"Brother Xu is not in a hurry, let's talk slowly, in fact, we have always had ideas about the film and television periphery, but you know the domestic environment, the film and television market has just developed, and the corresponding soil has not yet been cultivated." Xu Yongan hesitated.

But compared to the attitude at the beginning, I have already paid too much attention.

Hengdian Group is a very important part of Xu Jia's plan, and it has made a draft before coming.

"If you want to open up a new market, wait for others to cultivate the soil, or the soil will generate it yourself, then you don't know that you don't know Baoshan, Xu Dong returned from studying abroad, and he should understand how vast the foreign film and television peripheral market is, a film may lose money online, but it can be profitable through offline operations."

"This is the normal direction of the development of the film and television industry, not as it is now, everyone is betting on the box office and playing a one-awl deal, which will only lead to fishing."

Xu Jia said that these are not just empty words, but thoughts after thinking about it for a long time.

The domestic film and television industry is full of chaos, including sky-high salaries and the strange trainee system, which in the final analysis is one reason, and there is no way to make a profit.

They can only focus on advertising, as well as direct input.

In this way, there will be no company willing to deepen the industry at all, and more people will leave when they have made enough money.

Quite simply, the success or failure of a project can be the difference between life and death for a company.

Who would dare to bet?

And who wants to open up?

only dare to act conservatively, follow the trend, do what to make money, and flock to the past, no matter how good the field is, it will be rotten.

"If you go to cultivate the soil yourself, the timeline is too long, and I am afraid that the board of directors of the group will have to consider it for a period of time, and there is no corresponding policy ...... above."

As soon as Xu Yongan's words fell, Xu Jia shook his head and chuckled, and stood up.

"Since this is the case, then Dong Xu should not have heard what I said today, and have the opportunity to cooperate again."

The other party's meaning is nothing more than wanting Xu Jia to come up with a result and the policy given above.

Ya has these two things, can he use them to fool Hengdian Group?

But if Fan Jiaxing has one of them, it will not be their turn to find others, but others will rush to find them to cooperate.

The reason why Xu Jia worked hard was to take the initiative to cultivate the film and television peripheral market.

In the past life, many film and television companies had relevant layouts.

But for some special reason, it was interrupted, and the whole country was wailing, and the film and television surrounding area naturally ended without a problem. Now Xu Jia is reborn and has laid out the development in advance, in order to find a way out of the bleak film and television market in the future.

"Mr. Xu, don't worry, the board of directors disagrees, I have this will, but I can't jump in with a black eye, don't you say?"

Xu Yongan hurriedly stopped Xu Jia, not that he ate to retreat.

However, Hengdian Group is currently in a state of stagnation, and they only have two main businesses, one is to create a film and television shooting ecological environment by leasing film and television cities, and the other is to attract tourists to visit.

But the former's performance has almost reached saturation, and profits tend to decline, after all, most of the production cost is given to stars, and only the remaining part naturally has to be carefully calculated.

The latter has certain results, but among the national tourist cities, the competitive advantage is not obvious.

If you want to take it to the next level, you need to find a different way.

Although Xu Jia's proposal was unrealistic, it also made him interested.

"You can go to investigate, Huayi Film and Television Town is already in the planning, and there are many film and television companies involved in the follow-up, including Di Sheni in the magic capital, they have been promoting film and television peripherals, such as dolls and other products, and now it has been a little effective, I have an internal friend told me that 18 years is the time that the other party has invested a lot."

"Both domestic and foreign companies have set their sights on this place, is it just a castle in the air?"

Xu Jia stared at Xu Yongan with burning eyes, and said loudly: "Dong Xu, there is not much time left for us!" ”

Only Xu Jia knows that the film and television industry will gradually go downhill after 18 years, not to mention being directly cut in half later. As for the above-mentioned Huayi Movie Town, except for some improvement when it first came out, there was almost no sound in the follow-up.

With hundreds of years of experience and brand reputation, Di Sheni has realized the formalization of film and television peripherals.

Xu Yongan narrowed his eyes, his eyes kept thinking, and he was finally moved by Xu Jia.

He looked at Xu Jia and said in a deep voice, "Let's talk about Ling's plan first, and our role in it." ”

"Wanda is responsible for the distribution of goods, where there is Wanda Plaza, we can cover our products, Hengdian is responsible for promotion, establish a reputation with the advantages of your cultural industry, and rely on the film and television city here to create an amusement park similar to Di Shini."

"What about you?"

If you want to say so, then they can't cooperate directly with Wanda.

"We provide content, content products that can attract consumers, and if I am online, I will bring in Penguin Video." Xu Jia said.

With the two projects of "Flower Thousand Bone" and "Monster Hunt" in his hands, it is enough to establish an advantage.

However, Jiaxing has been established for too short a time, and the more than 2 billion funds in its hands are stretched compared to such a large market.

Xu Jia can only use this to leverage more and greater resources to realize his plan.

"If we can really introduce Wanda and Penguin as you said, and reach the whole industry chain, we can join." Xu Yongan said with a deep groan.

He needs to make a better performance to overwrite his father's prestige.

This is also the only opportunity he can find to surpass his father and open up the group's revenue channel.

"Congratulations on choosing the future, let's sign an intentional contract first, and soon I will let you see enough sincerity." Xu Jia smiled and stretched out his hand.

didn't waste his words in vain, and finally had the basis for snowballing.

The corners of Xu Jia's mouth, who got the intention contract, rose slightly.

This time, the two purposes of coming to Hengdian were successfully accomplished, and they greatly exceeded his expectations.

With this contract here, it is convenient for him to negotiate with Wanda Pictures and Penguin Video.

(End of chapter)