Chapter 130: Use strength to open the way
This year's National Day file can be described as a chaos.
Xu Zheng's embarrassment series has made a comeback, and the lineup has changed from three old partners to one of his main players.
Even so.
If it weren't for the twist that came out later, the National Day champion would have been theirs.
Not to mention "Ninefold Demon Tower".
Director Lu Chuan's work is nothing more than the copyright of "Ghost Blowing the Lantern".
Speaking of which, I have to mention the third uncle's cleverness.
From beginning to end, the copyright is in his own hands, and he makes a lot of money.
is much more nourishing than the more influential world tyrant singing.
The latter sold the copyright for 100,000 yuan with a meal, and he was accused of writing a continuation later, which is called a nest.
But success is also copyright, failure is also copyright.
It is precisely because the third uncle holds the copyright that most of the movies later chose to adapt "Notes on Tomb Robbery".
It's very simple, the copyright of the latter belongs to the article, and everyone works together to hold it up, and you can also get a piece of the pie.
But if you create the universe of "Ghost Blowing the Lantern".
The cheaper one will only be the third uncle himself.
As a result, the copyright value of "Ghost Blowing the Lantern" gradually declined.
Of course, there is also a movie, which can be regarded as a nail household.
is "Rescue Mr. Wu" starring Andy and Wang Qianyuan.
Even if it is a suspense film with a small audience, with Andy's starring, there is a basic guarantee at the box office.
It can be said that the competition is quite fierce.
"Mr. Liu, you have to worry more about the film arrangement, I don't seek favoritism, but at least be fair." Xu Jia said on the phone.
"Don't worry, it's all your own people, it's easy to say."
Mr. Liu patted his chest, it was not easy to do anything else, he still had some rights in the film arrangement.
And Xu Jia just wants the right to fair competition.
With the quality of "Charlotte's Troubles", there is no need to worry about competing with others.
"That's it, Xu Zheng's side, you have to keep an eye on it, that guy is used to tempting people with short-term interests, but I'm afraid that he will fool the theater line with a proportion." Xu Jia reminded.
His words were not groundless, but a means that Xu Zheng had used in his previous life.
This guy sold the interests of his colleagues who are also producers in exchange for his advantage in film scheduling, which is simply not a man.
The most awesome thing is that later, for some reason, theaters across the country were suspended.
When major movies jump gears and stall indefinitely.
This guy directly sold the movie to an online video platform, which is the root of the theater chain.
Everyone is watching movies online, what are you going to the cinema for?
It can be described as two ends of a snake and a rat.
This family of two has an audience filter, but in their bones, they are actually businessmen who put interests first.
"And what's going on?"
Liu finally has a long insight, "But don't worry about this, we can still handle it in terms of theaters." ”
Got Wanda here.
Xu Jia called Pony Gallop again.
The latter picked up: "What's wrong?" ”
"How are you preparing for the release of Charlotte?" Xu Jia asked.
"The national cinema line has been paved, as well as the publicity and distribution, the subway, the airport, the bus, there are advertising spaces, and I dare to guarantee that the offline part is supported by the most high-end resources, that is, the online aspect depends on your own strength." Li Ming said.
After all, in the area of hype marketing, Jiaxing said that he was second, and no company dared to call it first.
"Okay, three days later, we will carry out online publicity, say hello to you in advance, and you can cooperate when the time comes." Xu Jia said.
In fact, with the scale of Jiaxing's investment, it is not comparable to the galloping of ponies.
But after all, it is not a self-operated project of the latter, and it would be nice to have this level of support.
Three days later.
The five words "Charlotte's Troubles" are everywhere online and offline.
You may not know Shen Teng, you may not know Ma Li, but you must know these five words.
There's no way, it's circulating every day in my ears, and I can still get it on the Internet, it's just pervasive.
The industry was dumbfounded.
"This announcement is at least 100 million, right?" Lao Mouzi was surprised.
He didn't know much about Jiaxing, but when Jiaxing was about to enter the movie, he was more or less exposed to the other party's information.
"More than that, according to my calculations, the cost of publicity and distribution may be 100 million, but the cost of human favor and time contained in it, judging by the current value, will only be more expensive."
Although Zhang Weiping has a big tongue, he is still trustworthy in terms of professional ability.
Regarding marketing, this gentleman is also very useful.
"And if you are careful, you can find that the schedule of this film in the theater is relatively high, which is not a normal phenomenon."
"Huh? Shouldn't it? ”
Zhang Weiping choked for a while, he didn't know how to explain it.
As a national teacher-level director, the other party basically does not need to consider the problem of film scheduling.
But the filmmakers below are different, and the film schedule will even determine the life and death of certain projects.
"It should be for you, it shouldn't be for Jiaxing, I think it's either Xu Jiatuo's relationship, or it's a favor, especially Wanda Pictures, which accounts for at least half of the film schedule."
No matter how stupid Lao Mouzi is, he can hear that this Xu Jia is likely to pose a threat to Zhang Weiping.
However, he himself is separated from Zhang Weiping's appearance, so naturally he can't care so much.
……
October 1.
"Charlotte", which invested almost all of its energy in promoting in Jiaxing, finally ushered in the day of release.
Xu Jia rubbed his face even more, and took his subordinates to the cinema to support the movie.
The moment when you hear the laughter in the cinema.
There are only two words in everyone's hearts.
That's stability!
"Shen Teng and Ma Li will be divided into two teams from now on to run the roadshow, the movie will not be down, they are not allowed to stop, they will come one by one according to the first, second and third-tier cities in the country."
Xu Jia wore a peaked cap, sat in a movie theater in Wanda, and said to Miao Yuqing on the side.
Miao Yuqing nodded yes while taking notes.
"I finally came out to relax, you always pull Yuqing to talk about work."
Yang Mi glanced at Xu Jia angrily, "Come on, Yuqing, don't bother with him, let's just enjoy it today." ”
"I'm fine."
Miao Yuqing shook her head, looking very well-behaved.
As everyone knows, the more this happens, the more distressed Yang Mi feels.
"Cheng, listen to Sister Mi, come out to play and don't talk about work."
Xu Jia smiled and shook his head, "If there's something really wrong, we'll go back to the company and solve it." ”
As soon as the words fell.
I saw that on the big screen, famous scenes appeared.
"What are you looking for, Dad will help you find it."
In an instant, the laughter of the entire movie theater almost broke the roof.
I don't know how long it has been since there has been such a hearty laugh in the cinema.
The previous high ranking of "Charlotte" may be for the sake of Mr. Liu's face.
Now in terms of interests, the proportion of "Charlotte" is also continuing to rise.
Really did it, and opened the way with strength.
(End of chapter)