At the same time.

Anchimei Health Products Company.

Many employees listened to the sound of smashing things in the boss's office.

"What's wrong with the boss, I've been in a bad mood since the morning, and I heard from my colleague who delivered things that his favorite set of tea sets for making tea were smashed."

Employee A asked.

"That tea set was smashed? I remember that the boss likes it, and usually guests are reluctant to use it. "Employee B said.

"Good girl, what a lot of atmosphere this has to be." Employee C sighed with emotion.

That's when it happened.

Employee X explained in a low voice: "I said, don't you guys watch the news, what can it be?" The brain next door is crazy. ”

"Selling crazy? You're kidding? The advertisement is made like that, and the fool buys it. "Employee A doesn't believe it.

"It's just that I don't usually like to watch it." Employee B laughed.

"For the sake of the TV series, I had to watch it a few times, I was so annoyed that I was going to die, who is sick, buy a brain to benefit the mind."

Employee C then said: "On advertising, I think it's better than our company, not to mention the details of the function introduction, but the young and beautiful young lady is talking." ”

Employee X looked at A, B, and C like the mentally handicapped and said, "Don't believe it? If you don't believe it, look at the news and Weibo, there are still reports on it. ”

Several people looked at each other.

Seeing him doesn't look like a joke.

Hurriedly took out his mobile phone and searched for news related to his brain.

I don't know if I don't search.

A search is shocked.

Let's not talk about all kinds of exaggerated titles.

There are several videos of supermarket shopping above.

Although it was taken by passers-by.

But it looks clear.

In the shelf area of the brain.

It's full.

I am frantically rushing for goods.

It's like acting.

The grinning expression.

I'm afraid it's half a beat slower.

"Damn, that's not true, is it?"

"This advertisement has set the brain on fire?"

"There are so many of them."

"There are only people here on the side of Brain Yishen, look at some of the brands next to it, no one buys them at all."

"Among them, there are our family."

Several people were dumbfounded.

Think about it this way.

There's really nothing wrong with the boss smashing that tea set.

Brain Yishen and Anchimei are currently two well-known health supplements on the market.

Over the years.

It's all about the same sales results.

But this time, people's brains and gods soared directly into the sky.

The market share left for your own company is obvious.

Plainly.

People eat meat.

I can only drink soup with me.

This situation exists in any industry.

But once the feeling of disparity appears.

Word of mouth is built again.

It is basically impossible to catch up later.

Again, on the bright side.

More serious.

Once the market is compressed, it is ruthless.

Companies will all be hit hard.

A break is definitely inevitable.

Inside the office.

Xu Hengtao only felt regret for not being at the beginning.

It's very distressing.

The Internet has already dug out the master behind the brain Yishen advertising planning.

Not someone else.

It's the Côte d'Azur company!

Listen to it.

What a familiar name.

At the beginning, he almost signed a contract with the other party.

Later, I don't know if it was the lard that blinded the heart or what.

I was invited by the manager of "Shengwen Advertising Production Company" to the clubhouse, drank a few meals of wine, washed my feet, and changed my mind.

Near the end.

Dumped it directly at others.

Really calculated.

No one else is to blame for this.

He is the one who makes the decisions.

threw away the money that was delivered to him alive.

It's still an astronomical sum.

The cost is too great.

It almost overwhelmed him.

In fact, when I first saw the Brain Benefit God advertisement.

Xu Hengtao is very happy.

Because the ad was poorly done.

Netizens are scolding.

The scolding is exciting.

So much so that he felt a sense of rejoicing.

But right now.

This sense of happiness is completely gone.

Who would have thought that it would be such a spam advertisement.

It turned out that the supply of brain benefits and gods could not be supplied.

The poisonous tongue tore at his heart.

Hesitated for a long time.

Xu Hengtao dialed Manager Zhou's phone again.

"Hey, who's that?"

Zhou Ren saw that the phone remark was Yile.

Sneered.

I don't know what to do.

"Ahem, Manager Zhou, I'm Xu Hengtao, if you have time, find a place to sit?"

Xu Hengtao was ashamed of being the first.

I don't have the confidence to speak.

The key is that this is not authentic.

The verbal agreement was unilaterally torn up.

It's not a pleasure for anyone.

"Hey, it turned out to be Mr. Xu, what's wrong, what's the matter with you?" Zhou Ren continued to play dumb.

"That. Your company's advertisement for Brain Yishen is good. Xu Hengtao said around the corner.

"Mr. Xu, you said this advertisement, hey, it's not that you didn't have it at the beginning, it just so happened that Mr. Zhang took a fancy to it and took it." Zhou Ren said with a smile.

Take it!

Someone took it!

This was originally his advertising copy.

Xu Hengtao only felt that his heart was dripping blood.

I don't want it myself.

They took it.

outcome

It worked wonders!

It's a slap in the face.

Uncomfortable.

It's so uncomfortable.

It's not much better than killing him.

"Manager Zhou, this matter, I really blame me, so let's do it, tonight, Hongfu Pavilion, I'll be the east, let's sit down and talk together, what do you think?"

Broken teeth.

You have to swallow it in your stomach.

In the past.

Not boasting.

Party A's are all father-level.

It doesn't matter what company you talk to.

I haven't eaten anything that cost money during this period.

But right now.

Xu Hengtao really didn't dare to hold his identity.

This week Jen is a small department manager though.

But people's copywriting is really hard.

"How can I have time, Mr. Xu, this brain is crazy, many people from health care product companies are in a hurry to call to talk about cooperation, and they really can't get away."

Zhou Ren's words are true.

Not bragging.

Presently.

There is a hot search on Weibo.

#保健品脑益神火爆市场背后的原因—————— is an advertisement that has been called brain-dead#

This article is very thoroughly analyzed.

Why can the brain benefit God have today's situation?

Is it because the quality is better than others, and the purchase is more assured?

That's basically.

Ultimately.

Or the bombardment on TV played a role.

You can say that this ad is spammy, the content is simple, there is no connotation, etc.

But one thing is undeniable that it is deeply imprinted in people's minds.

People are willing to pay for it.

That's what ad generation is all about.

Regardless of whether there are some criticisms.

From a professional point of view.

The advertising planning of Brain Yishen is 100% successful.

Because it makes a health care product company stand out.

Sales have doubled continuously.

This alone point.

That's enough to verify.

And where did this advertisement come from?

A little investigation will make it clear.

Côte d'Azur company.

Only 3.5 million was spent.

Is this price high?

Switch to usual.

They will nod in the affirmative.

But for now.

I really don't think it's much.

It's nothing more than a matter of how to compare.

Take it out for this effect.

Not to mention 3.5 million.

Even if it doubles by 7 million, it won't be a loss.

Health supplements are a lucrative industry.

It doesn't cost much.

The profits are very large.

This brain is so popular.

I don't know how much 3.5 million I earned.

I'm afraid I can't even count them.

Get this result.

Naturally, they also seek cooperation with each other as soon as possible.

Even if the effect is not up to this level.

It's okay to sell more.

"What?"

Hearing this, Xu Hengtao couldn't maneuver, and immediately got up and said: "Manager Zhou, our Anchimei and your company have also had a relationship, although the results are unsatisfactory, but in terms of cooperation, you can rest assured, I, Xu Hengtao, will definitely not be stingy." ”

"I understand what Mr. Xu means, but you sell health care products, I really can't come up with too innovative plans, I can't fool you casually, right?"

Zhou Ren didn't want to cooperate with any peer company for a second time at all, and immediately said: "I'm really sorry Mr. Xu, thank you for your love, let's talk about it later." ”

Where is Xu Hengtao willing to give up.

The more it sells next door.

The more anxious he is now.

You can't let the other party completely occupy the entire market.

The others weren't completely cool.

He had the heart to continue talking.

But Zhou Ren was not interested.

After saying a few words, he found an excuse and hung up.

I couldn't help but spit on my phone.

"Damn, I don't shed tears when I don't see the coffin, I regret it now, what the hell did you do earlier, let me go with the strength of the pigeon? I really thought my grandfather was a soft persimmon. ”

Zhou Ren looked disdainful.

The popularity of the brain continues to increase.

It's not just the health care products industry that looks hot.

Major advertising production companies are also holding meetings to conduct in-depth analysis.

Behind every hit ad.

They all have to be followed by countless people.

Last time, it was so aggressive.

Or when Vantage small bottles of wine and Kerry cars were revealed.

The former is a product envelope copywriting strategy.

The latter is a fascinating story.

All of them are sensational advertising cases.

They have also imitated a lot in the past two years.

The results are still very good.

At least it can attract some viewers to watch.

I also made a lot of money with it.

Now there is another 'no gifts for the New Year's holidays, only for the brain and gods'.

Didn't say it.

You have to eat it tightly.

Just studied for half a day.

No one can say why.

"I used the image of an old man and took the family route, but the song is just average."

"It's a lot of volume, it's disgusting, maybe it's negative and positive? The pendulum will swing? ”

"The brainwashing effect is obvious, under the guise of sending the elderly, but other health products are similar, I really don't understand why this advertisement has such a big effect."

"It's weird, it looks like it's useless."

"I really don't understand, you say the image, generally, the song is catchy, the advertising words are simpler, this thing doesn't have the fire factor at all."

A certain company.

Everyone shook their heads for a while.

This is good for the brain.

It's different from MSI Entertainment's two classic commercials.

The advantages of people are obvious.

You can eat and drink at once.

But I don't understand how to look at this advertisement.

You say it's good.

I can't say where it is good.

But you say it's not good.

The sales of the brain and the gods are there.

What else needs to be proven?

(End of chapter)