New Year's Day.

Just after the end of the New Year, the Chinese New Year's Eve carnival is still vivid.

But Jiaxing has returned to normal operations.

It also welcomed a new batch of visitors.

"Mr. Xu, I'm bringing everyone to bother you."

"What's the matter, Director Zhou came to visit and inspect, I can't wait for it."

Xu Jia welcomed Zhou Xingxing and the others in, and among the people who followed, they didn't all know each other, "Brother Chao, you didn't come to say hello in advance, what about a surprise attack?" ”

He gave Deng Chao a hug, and the two had a lot of exchanges when they were in "Running Man".

Xu Jia has a deep understanding of Deng Chao's funny character.

It's a pity that this guy always wants Xu Jia to invest in his films, and he really doesn't appreciate it.

"Villain Angel" is actually profitable, but the reputation is too bad.

It did not conform to Xu Jia's positioning of Jiaxing's production, which must be a high-quality product, so he gave up.

It's not that he didn't think about creating another investment institution, not under the banner of Jiaxing.

But people are not stupid.

found Xu Jia to invest, just to use the banner of Xu Jia and Jiaxing.

"You think I'm happy, I'm going to be caught up in publicity for the New Year." Deng Chao said helplessly.

Just listen to this, people have spent a lot of effort in order to get on the star master's movie.

"If you get cheap here, you still sell well, these few, don't you want to introduce them?" Xu Jia pierced the other party's lies, and looked at the other restrained actors.

After all, whether it is Zhou Xingxing or Xu Jia, in their eyes, they are all important bosses in the circle.

"Hello Mr. Xu, my name is Lin Yun, and I play the mermaid Shanshan in the movie."

"My name is Zhang Yuqing, and I play Li Ruolan in the movie."

"Mr. Xu, you can just call me Xiao Luo, I'm playing an octopus."

The three of them took turns to introduce themselves.

Xu Jia's eyes wandered playfully between Zhang Yuqing and Xiao Luo.

He remembers that when Xiao Luo's incident happened later, Zhang Yuqing cut octopus live.

Xu Jia led everyone into the conference room.

Just after the New Year, Zhou Xingxing led the main creative group to come, and he must be in a hurry for the release of the movie.

It was already delayed because of the problems of the issuing company.

Zhou Xingxing is not willing to delay any longer, and after the Spring Festival, he doesn't know how long he will have to wait.

"At present, the premiere time is tentatively scheduled for the third day of the Lunar New Year, that is, the day after tomorrow, and everyone will be arranged to open the premiere ceremony at the Wanda Cinema in Beijing.

Xu Jia simply set the tone, and then threw the opportunity to show his face to Miao Yuqing, "Yuqing, tell me about the specific data of the premiere." ”

Miao Yuqing took a deep breath and stood up.

She looked around at everyone, there were big directors and stars that she couldn't reach on weekdays, and she finally had time to stand on this stage.

"A total of 137 media outlets were contacted for the premiere, and film critics, supporting stars, fans and fans of the main creative team were also invited, and the venue is expected to reach 1,312 people."

"There are 860 movie theaters, all major mainstream websites on the Internet have publicity, and airports, high-speed railways, and railway stations in first- and second-tier cities in China also have advertisements, with a total investment of 50 million in publicity costs."

This number, without a little exaggeration, is really invested so much.

And even in a way, more than that.

Because some resources are still exchanged for Jiaxing's favors.

After all, there is not much time left for the propaganda department, and it can only use more money to smash high enough heat to complete the task assigned by Xu Jia.

Thankfully, the money was not spent in vain.

Nationwide, it's all about the overwhelming publicity of "The Mermaid".

And also took advantage of this opportunity to exercise the propaganda department, and by the way, showed the outside world the strength of Jiaxing in film distribution.

Not everyone can achieve this level of publicity and more than 800 premiere theaters in such a short period of time.

Fifty million seems like a lot, but in Xu Jia's opinion.

This is not only a long-term investment, but it can also be doubled through the film in the future.

However, Zhou Xingxing obviously didn't know that Xu Jia had already predicted the potential of the movie.

He only thought that Xu Jia was buying horse bones for his daughter, and his expression was extremely satisfied for a while, so that he was a little moved.

"Jiaxing's sincerity, we can see it, as long as there is an opportunity to cooperate in the future, I will not make a second choice." Zhou Xingxing assured.

"Then thank you Director Zhou for your love."

Xu Jia didn't take it to heart at all, just listen to it.

He admits that Zhou Xingxing is indeed admired in movies, but he also has to say that people have always been more competitive in terms of personal interests.

Deng Chao and the others even looked at their noses and noses, but they didn't hear it.

They know Zhou Xingxing better than outsiders, and those who can join the crew have basically reduced their salaries a lot in exchange for this opportunity.

"In addition to the premiere ceremony, we also arranged a roadshow itinerary for everyone, which should be taken care of in the first and second tier cities across the country, and some third-tier cities should also go, so the arrangements on the itinerary will be tight, and we will be divided into two teams."

"Director Zhou is a team, Deng Chao is a team, as for how to divide it, it depends on the personal decision."

After Xu Jia made a suggestion, he threw this hot potato out without hesitation.

In terms of the itinerary of the roadshow, no matter who is in charge, it will cause a commotion.

Zhou Xingxing naturally doesn't need to say much, this is his own movie, and he must be willing to work hard to promote and run roadshows.

Including Lin Yun, too, she is a newcomer, and her hopes are all pinned on the results of the movie.

But the rest of the actors are different, they still have their own activities, so they can't just let go of their own money and help others make money, right?

Calling Xing Ye is respect, but if it affects making money, it will not affect the face at all.

"We'll discuss this privately after we go back, and this arrangement is completely acceptable." Zhou Xingxing responded first.

So far, he is quite satisfied with Jiaxing's work in publicity.

"That's good, Yuqing, give Zhou Dao a copy of the itinerary plan." Xu Jia said.

Zhou Xingxing hesitated for a moment, but still spoke: "Mr. Xu, I have a reluctant request, this premiere ceremony, I hope you can come on stage with us at that time." ”

Well?

Xu Jia looked over in surprise: "I'm also on it too?" Director Zhou, I'm a behind-the-scenes ......"

"Mr. Xu, don't be modest, I know that Jiaxing's self-made projects, you will personally come on the field to help promote it." Zhou Xingxing said.

Xu Jia was stunned.

Who is this meow messing around!

I only helped the project that was not publicized at the beginning to increase the heat, and then I never went into battle in person.

As everyone knows.

Due to the explosion of "Langya Bang" and "Flower Thousand Bone".

Many attribute part of the success to his own publicity.

In addition, the entertainment industry is already superstitious.

Before you know it, a legend spreads.

Whoever can get Xu Jia to help promote it in person can please a good fortune, not to mention the hit, at least the guarantee is no problem!

Even some masters, when telling fortunes to celebrities, will test their fate with Xu Jia alone.

He became a mascot together......

(End of chapter)