Chapter 220: The Chicken Gives the Weasel New Year's Greetings
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……
The reason why Xu Jia chose the book "Parasite".
In fact, it is also interested in its popularity in the international market.
Although the film later won the Oscar for Best Picture, it must have been influenced by politics.
But in terms of the quality of the content, there is no doubt about it.
Whether it is Goryeo or Dongying, due to their respective national conditions and institutional reasons.
The subtle distortion and perversion in the movie can be said to be interpreted to the extreme, which is a talent that other filmmakers can't envy......
"It doesn't matter if you only have an outline, the book can be polished slowly, and it's just up to you to do it, it's just that our Jiaxing will invest in it, and our artists can be considered in the casting."
Xu Jia naturally can't move the background of "Parasite", it will be tasteless.
What he seeks is only to develop overseas channels and audiences as much as possible through this film, which is commercially called cultivating the market.
Even if it is an action movie of Big Brother Cheng, it has been brewing for a long time before it has been brilliant.
At first, the eldest brother Cheng broke into Hollywood and suffered a lot.
Xu Jia has to do just that, first let overseas audiences accept Asian faces and understand the core of the story, and then try to make the name Jiaxing be labeled as a high-quality product.
Don't think it's a fantasy, the actor has Amir of Tianzhu, and the company has Sony.
Culturally, there are Chinese kung fu, Dongying's ninjas and anime, and Goryeo's men's and women's groups, all of which are effective cultural exports.
It's just that the Confucius Institute is too blunt.
Xu Jia's really optimistic route is to sneak into the night with the wind and moisten things silently.
At this time, some people may be picky, why do you have to coax those foreigners to make them look like foreign adults.
Please, if you want to make other people's money, you don't have to coax.
How many of those overseas companies that enter the Chinese market are grandfathers?
There really is, maybe that part of the people is cheap and likes the feeling of being humiliated......
"If that's what you say, then I have no reason to refuse, but I want to ask, why did you choose me?"
When Bong Jun-ho heard Xu Jia give such good conditions, he couldn't believe it for a while.
He has never seen a boss who is so lenient to the creator in his life, and does not restrict his play at all.
I finally saw the charm of 'Chinese local tyrants'.
People pull investment, but they still find a gimmick, it's good for themselves, only the outline Xu Jia doesn't mind.
Seo Jia is also aware of the doubts in Bong Joon-ho's heart.
No matter how famous he is, he is always confined to Goryeo, and he can't let Xu Jia, who is far away in China, pay attention, and more importantly, the two are not a market at all.
"Recently, I've been in contact not only with CJ Entertainment, but also with Toho Club in Toei, Warner in the United States, and film companies in the European market."
"I don't know if you have heard the news that "Mermaid" exceeded 500 million US dollars, in short, my eyes will not always be on China."
Xu Jia's explanation successfully dispelled the hesitation in Bong Joon-ho's heart.
In other words, he may not believe it easily.
However, the Chinese people have always regarded themselves as the superior kingdom of the Celestial Empire, and it is a matter of course for him to have this kind of ambition and courage.
The only thing that made him awkward was that as a Korean, he had become a sharp sword for the other party to expand his territory.
This kind of inferiority complex and sensitive emotion made his eyes struggle a little.
"Now pay attention to a globalization, not only science has no borders, but entertainment should also have no borders, I believe that with the ability to guide, it is a matter of time before you become internationally famous, what do you think?"
Xu Jia patted the hand on Bong Joon-ho's shoulder, and immediately dispelled the breath that the latter had just lifted.
Bong Joon-ho let out a long breath: "You are right. ”
"Hahaha, then I wish us a happy cooperation." Xu Jia laughed, but his eyes were deep.
There was another sentence later, which he did not tell the other party.
That is, although science has no borders, scientists have borders.
……
March 4th.
Cosmic Dan's "Ip Man 3" was released, and Tyson was invited.
Unprecedented, he didn't dare to win the battle, but left an open suspense.
It's like passing on martial arts, and no one can guess the details before they really do it.
This schedule is the end of the Spring Festival file, and there are basically no opponents.
The box office crown of "The Mermaid" can be regarded as being pulled down by it, but the cumulative box office of 4.2 billion is enough to gag everyone's mouths.
And today, the old partner who I haven't seen for a long time came to the door.
"Producer, look at my mouth, it's time to call Mr. Hou now, I don't know what you're doing today?"
Xu Jia looked at Hou Hongliang with a little smile on his face.
Jiaxing can have today, and the noon sunshine led by Hou Hongliang has given a lot of help.
The two dramas "Langya Bang" and "The Pretender" added a lot of luster to last year's Jiaxing Year in the field of TV dramas.
Xu Jia originally thought that after these two hits, Noon Sunshine would not cooperate with Jiaxing again.
After all, other companies are more willing to give conditions.
"Ahem, don't you remember the project I mentioned to you before, we plan to set up the project, this is not to ask Mr. Xu if he is interested in cooperating again." Hou Hongliang said.
He also has a bitterness in his heart, although the relationship between the two is good, but he can make more money, he will definitely not refuse.
But during the time I left Jiaxing.
The two dramas launched by Noon Sunshine in a row have unsatisfactory results.
One "Two Families in Wenzhou", and one "He's Coming, Please Close Your Eyes".
The former is Guo Tao and Yuan Yongyi, and the latter has a better lineup, Huo Jianhua, who was invited with great difficulty, plus Ma Sichun, Zhang Luyi, Wang Kai, and Yin Zheng.
In the end, the previous one fell low and went high, from 0.7 to 1.2.
It seems to be a cow beep, but on the CCTV platform, it only ranks third in the same time period.
The latter one fell high and low, and the ratings were even more stretched, from 0.67 to 0.31.
And so.
What was originally a hot investment project suddenly turned into a hot potato.
It stands to reason that the results of the two dramas Noon Sunshine are not bad.
can't stand the previous two blockbuster results, which are too eye-catching, and everyone's expectations have been raised by a schedule.
Now that the two are compared, don't you feel that there is a world of difference?
Even Hou Hongliang and the others couldn't accept it for a while, and their newly swollen hearts seemed to be poured with a basin of cold water, and they immediately withered.
began to doubt themselves, could it be true that if they left Jiaxing, they wouldn't be able to?
It's not that they don't have self-confidence, it's that the gap between the front and back is too big.
Hou Hongliang thought about it, and took the initiative to find the door of Jiaxing.
After all, it is not as good as the days when they were in the mountain shadow, they have to bear their own profits and losses, thinking about continuing the edge with Xu Jia, maybe there will be another hit.
As everyone knows, even if he doesn't come to Xu Jia, Xu Jia will take the initiative to find him sooner or later.
It's true that the chicken gave the weasel a New Year's greeting, and the sheep entered the tiger's mouth.
(End of chapter)