Figured out the changes that the short video track may bring.

Yang Mi and Miao Yuqing's expressions suddenly became much more serious.

"What was the result on the first day of Douying?" Xu Jia asked.

"It's very poor, of course I mean that compared to the strength of ByteDance itself, the results are obviously not in line with their status, the strange thing is that Douying did not enjoy the investment in push and publicity, it seems that Byte gave up this software and left it to fend for itself." Miao Yuqing said.

She originally thought that this time it would be another tough battle, but after seeing Dou Ying's results, she only felt at a loss.

What about opponents?

It seems that the opponent can't sustain himself.

"It's not that they don't push and publicize, but they are testing the market and adjusting the direction of the software through the market's reaction."

Compared with others, Xu Jia has a more thorough view of bytes' movements.

After all, in his previous life, he watched the rise of this behemoth, and at that time he was still one of the people holding a mobile phone.

"The track of short video is a new field for us and overseas, after all, the popularity of mobile phones has not been long ago, and everyone is feeling the stones to cross the river."

Xu Jia was very embarrassed when he talked about this, in the past, Huaxia enterprises followed behind overseas companies, painting scoops according to gourds.

Or according to the development of others, and put it on their own Internet.

Only this time, due to the rise of Xiaomi, Huaxia mobile Internet is actually the first time to stand side by side with overseas.

So much so that the people of Huaxia Internet raised their heads and found that they could not copy it.

At this time, you can see the difference between each enterprise.

Penguin, Alibaba, and Wanda continue to bully the small, and go to other industries to wreak havoc to see if they can be made into Internet +.

People of real insight have begun to dig deep into the changes.

If you fight for the evening, the city belongs to Taobao, and the high-end belongs to Jingdong, then I want users in the five counties and villages.

With the tactic of cutting my red envelope with a brother in one hand, he forcibly tore off a piece from the e-commerce piece.

Truth be told, this is something that many people don't expect.

It is hard to imagine that Huaxia enterprises, which already have the advantage of e-commerce, can still make waves in this regard.

It can only be said that although we people who play the Internet may be a little less innovative, their brains are definitely not stupid, and they are clear about how to make money.

And Dou Ying obviously intends to go deep into the content track, which coincides with Xu Jia.

The former is an algorithm to fight the world, and finally use the huge traffic to create its own moat.

For example, in the future, live broadcast sales, as well as various types of short video bloggers, it can be said that the online has been developed to the extreme, and even if these three axes are taken abroad, they will beat others down.

At this point, I have to admire Zhang Yiyi, he is indeed a cow.

"Then even according to what you said, in fact, Zhang Yiyi and Byte still don't have that much confidence in their own software, and they haven't found the direction of short video development, is that what it means?" Yang Mi analyzed.

She may not know much about the Internet, but she knows very well about people's hearts.

"That's right, if they were confident enough, they wouldn't have been able to go live so quietly, and I guess they plan to use this software to pave the way for the latter." Xu Jia said in a deep voice.

It's true, Douying only promoted it across the board after the fire in 17 years, and then launched a small video of the volcano.

The latter even came out with incentives, with cash rewards as long as a certain number of views are reached.

But he still hasn't done Dou Ying, until the latter two are combined, or Dou Ying swallows the volcano.

It can only be said that at this point, the byte management has made a mistake in judgment.

But fortunately, there are few domestic short videos that can compete with them, so this small mistake has nothing to do with the overall situation.

Of course, it still created Kuaishou to seize part of the market share.

There is no way, Kuaishou has achieved the ultimate in the sinking market, as early as before Douying was born, people occupied the two pieces of vulgarity and low neck.

"They don't understand, I think you do, right?"

Yang Mi looked at Xu Jia with a smile, and said proudly: "With what I know about you, if you don't have a perfect plan, how can you take the initiative to contact the people of Bytes, and then after being angry, you actually continue to pay attention without arrogance." ”

"There must be bad water in your stomach waiting for Zhang Yiyi's side, if you really wait for people to find you, I'm afraid that people will die of pain if you take a bite."

Listening to Yang Mi's analysis, Miao Yuqing was stunned for a moment, and couldn't help but look at Xu Jia.

Is that really the case?

Unexpectedly, Xu Jia chuckled: "Those who know me, Mo Ruo Xiaomimi." ”

"It's called Sister Mi! I think Xu Jia, you have itchy skin. Yang Mi raised her eyebrows.

It can only be said that Sister Mi is still Sister Mi, even if she is warm for a while, she is still so royal.

"Hehe, the short video is actually a more simplified micro movie, I think from micro movies to online movies, you should be able to see that the public is paying more and more attention to fragmented time, or fragmented time is easier to cultivate public habits."

"In the shortest possible time, a large amount of information is filled in the minds of the public, they don't need to think actively, they only need to passively accept, plus the byte algorithm, clearly understand what kind of content you like, and push similar content to you all the time, so that you can indulge in it, as long as you pick it up, it will be difficult to put down the mobile phone, and time will be stolen unconsciously, this is the direction of short videos in the future."

"If you want a short period of time and a large amount of information to be directly given to the audience, there are only two media methods, one is picture and the other is sound."

"Short videos can't rely on pictures alone, and sound alone can't do it, the combination of the two, I think it must be matched with music at the beginning, no classic music is needed, and the climactic sentences are enough to brainwash."

Xu Jia is very familiar with the short video, but there is no way that he is too familiar with this.

Even in the entertainment industry in the future, it is inseparable from this piece at all.

People have a new name, called new media, which is newer than self-media.

And whether Xu Jia takes the initiative to accept this piece of information or not, the short video will take the initiative to stuff the information to him, but he will receive more or less.

"...... with music"

Yang Mi fell into thought and clapped her hands suddenly: "Wow! It seems that this is the case, isn't the little coffee show using film and television dubbing to attract the audience to join. ”

"Yes, but they're too restrictive." Xu Jia said.

In fact, there are also short video software overseas, but it is more of a technical stream.

This is niche.

For users, niche may be more popular with them, but for companies, the more popular and popular they are, the more they love it.

(End of chapter)