Chapter 400: Those who get traffic win the world
"Kuaishou, Weishi's invitation, you Jiaxing also agreed?"
Zhang's pupils constricted violently, both unbelievable and reasonable.
One fish and three eats, Xu Jia can do it.
"Yes, many friends and many roads, I can't agree to you bytes, and I'll refuse to change to other companies."
Xu Jia smiled, seemingly amiable, but said indifferently: "Our Jiaxing brokerage department is operated independently, and we must consider the interests of the artist, as long as the money is in place and does not violate laws and regulations, the invitation will generally not be refused." ”
What are you kidding, can you still push the money to the door?
I can't do business anymore.
Even if Jiaxing is the leader, he can't stand it.
"Yes, it's really for my own interests, it's my mistake."
Zhang Yi smiled bitterly, just now he actually had a hallucination, his personality charm made the other party succumb, so that everything went so smoothly.
Now it seems that I am afraid that I am just a normal cooperation in the eyes of the other party.
Only he thinks his bytes are special.
In fact, compared with penguins, Ali and other old manufacturers, in addition to the special advantages of the algorithm, bytes are not superior to others.
In other small entertainment companies, he may be able to rely on Byte's ability to disseminate public opinion.
But on the other side is Jiaxing, an entertainment giant that can create meteors and spread public opinion by itself.
Before coming, Zhang Yi specially checked that almost half of the news in the entertainment section of Toutiao was directly or indirectly provided by Jiaxing.
In a sense, people can be regarded as their food and clothing.
Seeing that Zhang Yiyi was a little depressed, he might have to dispel the idea of cooperating with Jiaxing if he continued.
Xu Jia coughed lightly: "In my opinion, celebrities are just a foil for short videos, a part of the color, but not the most important part." ”
"Just like the battle between the scarf and the blog, the difference between the two is not the number of celebrities, but the preference for domestic users."
It would be a pity if Zhang Yiyi gave up the idea of cooperation.
In his previous life, Douying reached the peak of traffic through his own adjustment, and there were no artists to help him at that time.
It can only be said that the advantage of the algorithm in short video is too obvious, and the achievement of bytes in the algorithm is too profound.
Not to mention that the headline products made by others have accumulated a lot of user information.
On the contrary, big factories such as penguins and Ali seem to be powerful, but from the other side, the huge scale also leads to their bloat, and the pulling and constraints of various forces make them inevitably procrastinate.
This is far inferior to emerging companies.
Even if Xu Jia takes refuge in big factories like Penguin, he is likely to be caught in the whirlpool of power and profit in the end.
But he has a clear understanding of the future, coupled with Douying's powerful algorithm.
When the two big and small kings get together, they are the kings, so why take other detours?
Just to get gas?
Come on, adults really aren't that naïve.
Besides, the contradiction between the two sides is similar to that of the family.
"Do what you like?"
Zhang Yiyi came back to his senses, and a faint inspiration flashed in his mind, but he still didn't catch it.
He stared at Xu Jia tightly, and had a hunch that the other party's next words were likely to help him open up new cognition.
Sometimes a simple layer of window paper can see the new world.
"The blog was born first, and it was transmitted to China from overseas, which is actually a bit unsuitable."
"First, the blog was born early, and the network speed was not ideal at that time, and overseas netizens gradually got used to this way, but we transitioned from the era of text messages, and when the scarf appeared, in fact, the domestic Internet environment developed quite soundly."
"So that the newer faster and closer communication, is what domestic netizens expect and love, the number of words around the neck is small, the amount of information is large, and the update is timely, which meets the requirements of users, of course, there is a very important reason, that is, the public's time is becoming fragmented."
Xu Jia was also quite emotional when he talked about this, thinking that back then, they could be immersed in a magazine and a famous book all day.
Even the tomes, it's relish.
Now, there are many choices, but I don't know which one is better.
?
I don't like it a little bit, so I change it to another one.
Magazine?
Dozing off after more than five minutes, how can any headline come to be good, just looking at the headline is already shocked.
TV series?
Fast forward, fast forward, fast forward!
Rather movies, due to the restrictions of cinemas.
On the contrary, it is the place that has been hit the least, and the high ticket price also makes the audience more patient to sit down and watch.
In fact, the things that cost money are not enough for two hours, and everyone still thinks that it is not worth the ticket price.
"In general, these fragmented times are the so-called traffic in my opinion, and now everyone has a mobile phone, and the public is more through a variety of apps to meet their own needs, which leads to a point, only a huge number of users of the company lost its monopoly position."
"Whoever masters the fragmented time of the public will master the traffic, and the one who gets the traffic can win the world!"
A key point here is the improvement of mobile phone performance, so that the Internet transitions from the computer to the mobile phone, and everything is reshuffled.
This gives space and gaps for the rise of emerging software such as bytes and spelling.
Otherwise, with Penguin, Ali's domineering and greedy style of those big factories will not give latecomers a chance.
!
Zhang Yiyi let out an exhilarating roar in his heart.
It's all about fragmented time.
Although he has known it for a long time, it is far from being as clear as Xu Jia's description.
"Listening to your words is better than reading a book for ten years."
Zhang Yiyi looked at Xu Jia with emotion, "I'm a little glad that you are in the entertainment industry, otherwise you must be a strong opponent when you enter our Internet industry." ”
Byte can successfully break through under the siege of large factories, which is to master the fragmented time of users.
Use algorithms to test out the user's preferences, and then push relevant information to make the user stay.
A large part of the reason why they are confused on Douying is that they suddenly don't know how to attract users after getting rid of the vulgar and direct content of, pee, and fart in the early stage.
After all, the previous joke was finished for this part, and it can't be followed in the footsteps.
"It doesn't matter, although you have lost a strong opponent, you have not ushered in a good partner." Xu Jia said with a smile.
He didn't expect his words to convince Zhang Yiyi.
As a successful entrepreneur whose achievements are no less than those of Ma Yun, the other party must also have his persistence and self-confidence.
(End of chapter)