Chapter 569: Niu Ma
The meeting went fast.
It's over quickly.
The rest.
It's a matter of contract implementation.
On the basis of Lin Hao's copying of the classic advertising words of his previous life.
The seven brands agreed to it, and it was a pleasure.
The person in charge came to sign and signed.
Subsequently.
Zhou Ren began to shoot various finished videos with the third-party advertising production company.
Because there are specific story templates in.
Thinking clearly.
The little director on the scene really shot quickly and comfortably.
So it didn't take long for the works to be prepared one after another.
Next.
Party A began to launch on a large scale.
First of all.
It's on TV.
"Not all milk, it's called Anjia milk."
Novel advertising slogans.
Match the various scenes that appear in the X girl group.
It immediately attracted the attention of countless audiences.
"Wow, the ad for the new endorsement of the X girl group is online? Not to mention, it's really good. β
"Anjia milk milk, I have a little impression, a brand that has just been launched recently, I have drunk it, and it is very good."
"It's a bit expensive, but it's pretty pure."
"It's okay, it's good."
"I've decided, I'll drink Anjia milk for breakfast in the future."
"This advertising slogan is a bit crazy, but I like it, and I make it a unique one, which is quite in line with the temperament of the X girl group."
"The X girl group is so beautiful, I have to support them for a while."
The effectiveness of the ad goes without saying.
Quite explosive.
Not out for a few days.
The major dealers are gradually in short supply.
Anchor Milk is a product that has directly embarked on the road to becoming rich out of stock.
The common people followed suit.
That's not the slightest bit of nonsense.
The more you can't buy it, the more you want to buy it.
The more you want to buy it, the more you can't buy it.
Under such a self-closing cycle.
Directly sent to the pinnacle of the industry.
One competitor after another was directly stunned.
People in the industry were also shocked.
However, they didn't wait for them to analyze it in depth.
There is a new ad on the TV set again.
Jewelry.
The spokesperson is also the X girl group.
But the plot and advertising words have changed.
"A diamond lasts forever."
Boy.
As soon as this sentence came out.
I don't know how many women's heartbeats across the country have missed a beat.
Then a thought inhibits in my mind.
Didn't say it.
Buy, buy, buy!
Those who follow them prosper.
Whoever rebels against them perishes.
It's not easy for the king of heaven to come.
And this menacing atmosphere.
Suddenly suffered a lot of male compatriots.
", who the hell came up with this advertisement, it's too ruthless, my daughter-in-law took me to the mall without saying a word, it's like I don't want to die, I'm numb."
"Nima, this dog's day Castilla diamond is close to 20,000 carats, it's too expensive."
"I just finished buying gold goods for my fiancΓ©e, and I thought it was over, but after reading this advertisement, she gave me another look, brothers, what should I do?"
"What to do? What can I do? I couldn't pull it anymore, so I almost got started. β
"Everyone is calm, money is a thing, you don't bring it in life, you don't bring it in death, floating clouds, it's all floating clouds."
"Your sister, the salary just paid has been fully made, and I haven't even left me the money for tobacco and alcohol, how can I survive in the next month."
"If this advertisement is not blocked, it will be intolerable."
Spit on!
It's all spitting!
The women were busy admiring the diamond rings.
Men are attacking them online.
However, it is of no avail.
This Castile diamond is not as out of stock as Anchor Milk.
But the profits created are several times that of the other party.
There is not a single person who knows a little about this line of work who does not open his mouth and exclaim.
"Three-dimensional space sanitary napkins, super reassuring at night, women, 'month' when 'month' is happy!"
"Rainbow chocolate, indulge in silky smoothness."
"Mountain leaf piano, children who learn piano will not become bad."
"Xinfei refrigerator, focusing on the home appliance refrigeration industry for 36 years, advertising is good, not as good as refrigerators, the public is looking for him thousands of degrees, and you can do it a few degrees if you want it."
"Black lava, half coffee, half mood, all the flavor you want, the noble βββββ is yours to enjoy."
The madness doesn't end there.
Every few days thereafter.
There's basically a new ad coming online.
The spokesperson in it is not only the X girl group, but also the X girl group.
It's like a full-scale bombing.
No matter which channel you switch to.
They can always be seen.
Three people.
It appears in a variety of different image styles.
It's hard to remember.
And that's not all.
In addition to TV channels.
Party A's fathers began to throw money at subway walls, bus stop signs, video websites, forums, road bulletin boards and other places.
The propaganda territory is expanding more and more.
Earn more and more.
And the X girl group took advantage of this huge wave.
directly became a national girl group.
The red ones can't be any more red.
Don't look at the fact that they have only released one album.
But the current popularity is quite terrifying.
The number of Weibo fans has exceeded 70 million.
Ran over Ren Tang, who had the highest card.
"The endorsement advertisement of the X girl group has been swiped in front of the people of the whole country."
"The advertising department of CΓ΄te d'Azur βββββ lead the trend and pursue innovation!"
"An advertising slogan makes a diamond ring not just a simple piece of jewelry, but also a kind of symbol, which is of great significance."
"A big earthquake in the advertising world this year."
"The CΓ΄te d'Azur tells us that advertising is not just advertising, it's an art."
The news side keeps up with current events.
After all, the sensation caused by these ads is too intense.
Don't talk about them.
A lot of people from advertising agencies have gone completely crazy.
Not researching.
It's learning.
"Putting aside the endorsement level of the X girl group invited by the brand for the time being, we have analyzed the simple advertising words."
"The sentence 'not all milk, it's called Anjia milk' is really too subtle, and I will explain to you its success."
"The Cote d'Azur company through Party A's strong brand promotion, although it did not simply and rudely tell consumers that the brand is better, but also formed a hint, what kind of hint, that is, 'Anchor milk is different from other milks, Anchor milk is better', so as to establish a leader positioning from psychological hints."
"The 'better' of Anchor Milk not only contains the product supremacy of pragmatism, but also satisfies people's spiritual pursuits."
"From ancient times to the present, whether at home or abroad, the yearning for 'better' is the common desire of every generation, this concept will not disappear with the change of time, and it is more universal positioning, 'better' is not static, but dynamic, and its malleability gives people greater imagination space."
"Why is it 'a diamond lasts forever, a diamond lasts forever'? In order to make love loyal? Hehe, of course not. β
"The real purpose of advertising is to get people to keep the diamond and never sell it, because once it is sold, the value will completely collapse."
"You may not know it, but 40 years ago, there were 500 million carats of diamonds on the market, and the annual production at that time never exceeded 10 million carats."
"That's an interesting statistic, isn't it?"
"That's exactly what happened, the diamond itself is almost worthless, and all its value is given by marketing."
"The reason why it sells for so much money and has such a high price tag is because it has the ability to convince you that it's worth so much money."
"Of course, the scariest thing about this advertising slogan is that it is bound to love, don't underestimate this, this is the pinnacle of the marketing world!"
"Why do you buy a diamond ring when you fall in love? Because a diamond ring equals love, you can buy gold, you can buy pearls, you can buy jadeite, but only diamonds are equal to love, because only diamonds are the purest, most eternal, and can best symbolize this feeling, so do you feel the horror of this '='? It cuts into a subdivision of rigid needs with extreme precision, and firmly binds the two together, it is tied, and nothing else can be tied, which really brings creativity to the extreme. β
"The advertising slogan of the three-dimensional space sanitary napkin 'happy woman month' is very brainy, that is, it is a homonym stalk that the more women are happier, and it alludes to the unhappiness of women during menstruation, but they will not be unhappy when using three-dimensional space sanitary napkins."
"Let's look at the four words 'indulge in silky', the advertising focus of rainbow chocolate is undoubtedly on the taste, the advertising video shows the chocolate production process and tasting scenes, so that consumers have an immersive feeling, whether it is the appearance or taste, all show the characteristics of silky and delicate, this silkiness makes consumers feel like they are in the clouds at the moment of tasting, immersed in the wonderful world of chocolate."
"Mountain leaf piano, the Cote d'Azur company does not focus on the product entity itself, but to the decision-makers of the purchase behavior βββββ the parents of the child as the object of appeal, using a heart-attacking strategy, and then portraying that learning the piano is conducive to the healthy growth of the child's physical and mental health, to a certain extent, this is a despicable and shameless advertisement, because of the use of moral kidnapping, but have to admit that its success is just on the soft underbelly of the parents."
"Let's talk about black lava coffee briefly."
"Xinfei refrigerator."
Numerous meeting rooms.
Above the major lecture halls.
All of them have been brainwashed by a few new advertisements that have come out recently.
Now their attitude towards the CΓ΄te d'Azur is no longer simply shocked.
It's reverence and worship.
The kind of five-body throwing.
To know.
It doesn't matter which company.
I can occasionally make a classic advertisement every year.
That's scary enough.
But the other party actually came out of seven in one breath this time.
Seven!
It's beyond their current conventional imagination.
You just say who is not confused when you see it.
Not to mention that each one is an earth-shattering hit.
Quantity and quality.
It's exactly like a sci-fi movie.
And this also made them realize the huge gap between the two sides.
I don't know how many streets are separated.
There are people.
Born to be a cow and a horse.
There are people.
You can only do cattle and horses.
It's too far.
It's really too far.
(End of chapter)