Byte.

After receiving the report from the people below, Zhang Yiyi opened the + video as soon as possible and watched the first episode of "In the Name of the People".

Just the beginning made his face change.

The Anti-Corruption Bureau of the Supreme People's Sword Procuratorate was directly mentioned, and there was also a plot of Handong Provincial Wei and the Supreme Sword fighting for persuasion to handle the case.

This is so out of line that it can't be out of line anymore for a domestic TV series that has been dancing in shackles.

From this point, Zhang Yiyi realized that this drama may be unprecedented and unprecedented.

Especially after seeing Hou Yong eating noodles and arresting himself, the stark contrast also made him realize why this clip is so popular on various platforms.

In addition to the acting, the realism can't be caught up by many TV series.

"According to what Xu Jia said, if the publicity resources are invested, there is no need to promote the whole drama, it is enough to put this clip out of the circle."

Zhang Yiyi immediately said, "In addition, the function of jumping to + video has made the technical department step up to add it, and we will also rub this heat." ”

He knows very well that this is not the time to divide you and me, the binding of Douying and + video also makes both parties prosperous and lossy, and the resources invested in "In the Name of the People" will sooner or later be fed back to Douying itself.

As he said earlier, for companies, spending money is only secondary, the important thing is whether they can spend the money and spend it effectively, which is the most important thing.

"Yes." The subordinate responded.

……

In the following week.

Driven by the tacit understanding of many parties, "In the Name of the People" became the drama king of the year in one fell swoop.

This was released at the end of December, and it was still recognized as the king, which shows how high the strength and reputation are.

The successive appearance of the two characters of Secretary Dakang and Gao Yuliang also made the audience addicted.

This is still when Qi Tongwei did not exert his strength.

Wu Gang and Zhang Zhijian were the first to taste the taste of popularity, and the two teachers were even more grateful to Jiaxing.

Although "Sito" is overshadowed by the light of the former, its own brilliance cannot be underestimated.

Under the precise crowd publicity, all viewers who follow the drama can be regarded as loyal fans of the drama, the kind that does not fall for an episode.

This kind of fan is of the highest quality, and the popularity bonus for the two leading actors Reba and Li Xian is quite strong, and it has the posture of pushing to the front line in one fell swoop.

The popularity and traffic were naturally preserved by the brokerage department led by Zeng Jia.

When everyone thought this was the end, "Creation 101" made a force.

This record-breaking talent variety show that premiered on Penguin Video has not only been unaccustomed to the soil and water after coming to + video, but has even been praised by many parties because of Xu Jia's strategy of opening up the whole platform.

The name Yang Chaoyue hung on the first place on the hot search list for three consecutive days, and the Baidu search volume jumped to the first place that week.

This girl who recklessly entered the entertainment industry became the hottest new star in the circle for a while.

"At present, the business and notice value of Yang Chaoyue is more than 100 million, and the people in the department have probably calculated that according to this trend, she will be able to create more than 1 billion income next year."

"The popularity of the show is deeply tied to her personally, and the value of "Creation 101" is gradually rising, I think the second season can start to attract investment."

Yang Tianzhen reported to Xu Jia that Rao had experienced a lot of ups and downs, and his face was still full of excitement.

Yang Chaoyue's fire made her seem to see the next Chun brother.

is also a talent show debut, and it is also a heated discussion among the whole people, Chaoyue may not be as unique as Brother Chun, but it caters more to the public's aesthetics.

This is a rough diamond that has been dissected, and its value has already been revealed, and it depends on whether they can cultivate it themselves or not.

"No, the second season is suspended, we can't do our best to catch fish, this is the path for newcomers to debut, not just a tool for us to make money, we have many ways to make money, but the path of praising people may not be able to come out again."

"As for Yang Chaoyue's side, the business and announcements have been pushed off, and even half of the show has not been carried out yet, don't rush to sell the price, her follow-up arrangements must be carefully considered, and now all the heat and traffic must be given to "Creation 101", not diversion."

"We want to make the name Yang Chaoyue a phenomenon, I asked Zeng Jia to formulate a koi plan, and you will cooperate with the publicity when the time comes."

Xu Jia narrowed his eyes, the more precious the treasure, the more careful it must be used.

What's more, in his opinion, Yang Chaoyue has not yet reached his peak, and at this time, he should not be distracted and interrupted his growth too early.

How many artists are ruined are ruined by the brokerage company's quick success.

"Have Youku, iQiyi, these video sites agreed to our sharing agreement and industry development strategy?" Xu Jia asked instead.

"They all said they could try it first."

When Yang Tianzhen said this, he couldn't help but chuckle, saying that he was trying, but in fact, he politely agreed to Xu Jia's proposal, and he looked better on his face.

"That's good, I don't want us to change the world and renew the life of the Chinese entertainment industry for a while longer, and we will be satisfied." Xu Jia sighed.

What sets him apart from most people in the circle is that he's not so optimistic about the future.

Everything that has been done is just to help Jiaxing and everyone survive the next winter.

Therefore, the matter of agreement is much greater than the influence of one person in one drama.

The sharing agreement means that everyone's copyright library will be open to each other, even if it is not completely open, it is enough to change the industry environment.

At the very least, it will greatly reduce the situation that users need to charge multiple members in order to meet their own viewing needs.

Let the exclusivity of the video site not be so strong.

Divert funds from enriching the copyright library to produce more sophisticated new dramas, rather than more than who can eat the old book.

The industry development strategy is to focus on the future of the industry, prohibit vicious competition, control the cost of film purchase, and try to invest in production costs, rather than other aspects.

There will certainly be short-term pains, both for the website side and the producer, but in the long run, the changes to the industry will be benign and profound.

In the past, such an agreement would have been absolutely impossible.

Even if you know that it is poisonous, you can't help but drink doves to quench your thirst, and the bet is who dies first, who can hold on, and finally monopolize the entire market.

This is also a means of competition often used by Chinese enterprises, and the heat in the early stage has created a follow-up weakness and lack of innovation.

Xu Jia wants to break this status quo, and the two projects of "In the Name of the People" and "Creation 101" also give him the confidence and capital to be the initiator.

It's very simple, either listen to me, or you will go up together and be beaten to listen to me.

The capitalists were originally only serving interests, and after analyzing the pros and cons, they naturally responded to Xu Jia's proposal in a good manner.

If I have to say, the biggest loser is only the excluded Penguin video.

(End of chapter)