Chinese New Year's Eve.

3 p.m., Wukesong Sports Center.

In addition to the people who came to the party, there were also media reporters with long guns and short cannons, and even in news trucks.

What are you kidding, in the capital, the home of Jiaxing, there is still a lack of media resources?

"If you follow my camera, you can see that there is still a long queue at the Wukesong Sports Center three hours before the opening, asking us what is going on here, which attracts so many young people here."

A short-haired female reporter is reporting on a CCTV camera.

Seriously, the reporters have arrived at the place of the incident, can they still not know what happened here?

The main thing is to throw questions to the audience, make the latter more experiential, and by the way, stimulate the curiosity of the audience, so things such as "Are You Happy? My surname is Hu", "Child, are you going home for dinner?" The question raised by the reporter seems to be mentally retarded, but it is actually excusable.

Including Lu Yu's hosting style that has been criticized by others, there are also skills in it.

It can even be said that among the hosts, Lu Yu can be regarded as the top one, she is more guiding the interviewee to answer, rather than like other hosts, either she will talk at length or coax the celebrities.

Of course, where the black is, this man can never be washed white.

The female reporter found a couple who were queuing up and asked, "Hello, why did you two come here to line up?" ”

Originally, it was a little offensive, and ordinary people may not be used to facing the camera, but the baby face of the female reporter quickly dispelled the vigilance of the couple.

"We are here to participate in the + video New Year's Eve party, although the admission time is set at six o'clock, but I heard that there are nearly 20,000 people who participated this time, and we are idle and idle, so we came to line up early."

Xiao Zhi's face couldn't hide his excitement, he is a rare Beijing account among the invited members of +video.

I don't know if it's to avoid suspicion or what, anyway, + members invited by video, the proportion of the Beijing account is very small, and he was drawn with the object, so the probability is even lower.

In fact, as the earliest followers of Jiaxing, the two of them have always had a record in Jiaxing, and the proportion of winning the lottery is naturally large, not to mention that Xu Jia also specially told Zhang Jun to prefer some old fans of Jiaxing.

"Willing to line up three hours in advance, it seems that this New Year's Eve party is quite attractive to you." The female reporter laughed.

"The main thing is that we are loyal fans of Jiaxing, whether it is a movie, a TV series, or a variety show, we will watch it for the first time, including the periphery of Jiaxing, so after winning the qualification, we will be more excited."

After Xiaozhi's girlfriend finished speaking, she didn't forget to shout at the camera: "I hope that the people of Jiaxing can see this and give me a year of Jiaxing big membership." ”

The so-called Jiaxing big membership is a higher level on the + video membership.

Not only does it include + video membership privileges, but also Wanda Cinema Line's Jiaxing movie ticket 20% discount, as well as a package ticket for Hengdian and Jiaxing Park, and even Yang Mi, Hu Ge and other Jiaxing artists have the opportunity to get it.

At present, it is still in the trial phase, and even the qualification to buy large members is not available to everyone, but it is gradually opened.

In the sports center, Xu Jia looked at this scene in CCTV's live broadcast, and a smile appeared on his face.

"Write down the person and send this girl back to a lifelong member."

What a good publicity stunt, how could Xu Jia let it go, not to mention the price of just advertising on CCTV live broadcast, which is enough to buy an unknown number of years of big members.

There is also the role of buying horse bones, as long as this girl's big member is there, from now on, in everyone's heart, there will be one more good words about Jiaxing It is possible to get the impression of a big member of Jiaxing, which is free tap water.

"Okay."

Zeng Jia nodded.

"Jiaxing members don't do it like rotten cabbage, we don't lack this membership fee, don't forget that the original purpose is to increase the cohesion of fans, only in this way can they follow us willingly."

"So the level must be divided, to make everyone feel that the big members of Jiaxing are forced to be high, and they may not be able to spend money, and they may not be able to buy it, don't be afraid of the minority, we just want to divide the circle and label them with the label of Jiaxing, which I believe Director Yang Tianzhen can understand, Zhang Jun, if you have any doubts in the future, you can ask Director Yang more."

Xu Jia didn't think about promoting Jiaxing members at the beginning, as he said, the membership fee was not enough for him to earn.

What he really focuses on is the cohesion of the big members.

In other words, he just wants to be like Apple, from catering to fans to domesticating fans.

After all, he knows that the ultimate destination of all industries in the future is the ecosystem, and this concept used by Jia Yueting, president of LeTV, to fool investors is indeed the direction of development.

It's just that the latter didn't hold on, or they were used to making quick money, and they didn't bother to precipitate at all.

As long as the group of Jiaxing members can be cohesive and successful, it is not impossible for Jiaxing to build its own ecosystem through the entertainment field.

"I understand, I hope Director Yang will give more advice in the future."

Zhang Jun looked at Yang Tianzhen, although his status was not low before, but after changing the court, his posture could be very low.

With this, Xu Jia knew that he had dug up a treasure.

"It's all my own family, I can't talk about advice, if you have any questions, just come to me, I do have some experience in this area, if I understand correctly, Mr. Xu wants to build our own rice circle in Jiaxing." Yang Tianzhen said.

In her opinion, nothing cannot be fanned.

Even abstract fans can be rice circles, what else can't be?

His own boss just treats Jiaxing as an idol to build, and the big member fans are equivalent to krypton gold powder, and if he trains this group of people well, he will be invincible in all fields in the future.

Just like rice noodles and fruit noodles, the group entered that field and made new products, which naturally had a user base.

"In addition, this reporter's name is Wang Li, right? Take the picture of her interview just now to try to pry public opinion, focusing on her appearance and temperament, such as her innocent and first love face, CCTV's most beautiful female reporter, and the side to promote our New Year's Eve party. Xu Jia said in a deep voice.

He said that he was a little familiar with this female reporter, and it wasn't until the other party's name appeared on the live broadcast screen that he remembered who it was.

For him, it's an idle move, and if it can be used, it's the best, and it doesn't matter if it's not.

The New Year's Eve party of hard Bangbang to promote + video, first, the consumption must not be small, hard and wide has always been a symbol of money, and second, the effect is not necessarily good, most groups are not interested in this kind of activity, and some people are even disgusted.

Wang Baiyu may become a breakthrough in soft propaganda here.

(End of chapter)