Any movie, even the top-rated one, will have a backlash.

"The Birth of the Demon Boy" will naturally not be an exception.

This kind of praise may be under the control of Jiaxing, and the momentum is larger, but it will never be as only one voice as it is now.

Even the controversy itself is a kind of heat for the movie.

Don't look at the fact that there is no opposition now, it is just because most of the voices are buried, and when the opportunity arises, they will all burst out.

And raising fans' expectations so high is completely overexploiting the box office potential of the movie, which is actually harmful.

Whoever makes such a detrimental move must be treacherous.

"I've already sent someone to find out whose hand it is, now do you want to lower the heat first, or control the comments?"

Yang Tianzhen's face was solemn, now that she was in the light, the enemy was in the dark, and she was still the defender, she was naturally more passive.

"No, they will create praise, we will create opposition, in short, we can't let one voice dominate, we can exaggerate as much as they praise, we can smear as much as we want, and let the audience clearly feel that there are traces of artificial manipulation."

"In addition, the Douban score of "The Birth of the Demon Boy", find a way to hit it down, and then poke it into the fan base, so that everyone knows that our movie has been suppressed, and everyone must see that the fans of the movie are fanatical."

"Anyway, either side will attract onlookers and lead them into the cinema to see this controversial film."

Xu Jia sneered, today's Jiaxing is no longer the immature Jiaxing of the past, and this level of attack is not taken into his eyes at all.

As long as he wants, he can pounce on his voice in minutes as Yang Tianzhen proposed.

But in Xu Jia's view, risks are also opportunities.

Especially in the entertainment industry, the dividing line between black and white is often not so clear, and there is no fixed standard for good or bad.

It is normal for people's aesthetics to be different, too many movies are not popular, on the contrary, the commercial results of controversial movies are better.

"But...... I'm worried that this heat is a double-edged sword, and we can still control it before public opinion rises, and if we wait for the momentum to expand later, it will not be under our control. Yang Tianzhen hesitated.

She still wants to focus on stability, with the quality of the movie, as long as she works steadily, success is inevitable.

And Xu Jia's suggestion, although it may be more profitable, there is also a possibility, that is, to be found by the mastermind behind the scenes, and use this momentum to fight against Jiaxing, even if the probability is small, it is by no means impossible.

"Rest assured, I know in my heart that there is a way to turn the situation around."

The corners of Xu Jia's mouth rose, and he said meaningfully: "You say, if "The Devil Boy Descends to the World" wins an international award and pushes Guoman to the world, what will be the public's reaction?" ”

Yang Tianzhen was stunned for a moment when he heard this, and then carefully savored Xu Jia's words, his face became more and more exciting.

In the end, he gave a thumbs up to the other party: "Gao, Mr. Xu's trick is really clever, as long as "The Devil Boy Descends" can win the award, our public relations department will cooperate with the release of some Chinese comics to the world, and no matter how bad the reputation is, it will be reversed." ”

Whether it is the official or the public in China, they really eat this set.

It's good to see foreigners pursuing their own culture.

Coupled with Shangjiaxing's publicity and distribution ability, it is definitely Wang Bang when matched, and no matter how ordinary the award, after the rendering of the public relations department, it can also create the illusion that "The Devil Boy Descends to the World" will win glory for the country.

Yes, it's an illusion, they didn't expect "The Devil Boy Descends" to come out, and people outside called it too awesome.

This movie is full of Chinese heart from beginning to end, and when the dumplings were made, they didn't think about the overseas market at all, and they were all thinking about how to please the domestic audience.

As for whether they can win the award, neither of them is worried.

In these years, what film festivals, award ceremonies, when it comes to the end, it's just two words, business.

"Go back and find out which film festivals are going to be held in the near future, I'll find someone to operate it, don't spread the news for the time being, just let the troublemakers behind it be proud first, and let the bullets fly for a while." Xu Jia said with cold eyes.

He rarely loses his temper, which doesn't mean he doesn't have a temper, but he just hasn't touched the bottom line.

This time, someone is making trouble behind his back and touching his own interests, that is, the enemy, no matter who it is, as long as it is the enemy, there is only one word, do it.

……

Villas on the outskirts of Beijing.

The hall, which had always been dull, became cheerful.

Wang Zhonglei smiled with a smile in his eyes: "Your idea is good this time, Jiaxing has not found anything wrong at all, and there has been no reaction so far, and when they get to the back, it will be too late for them to react." ”

The last time "Predecessor 3" was taken away, the box office was a full three billion, how could he bear this breath.

After learning about the premiere time of "The Devil Boy Descends to the World", he has been looking for a plan that can stumble on Jiaxing, even if he can't fight Jiaxing for a while, he must not let Xu Jia's guy have a good time.

At this time, Wang Zhongjun, who has never used his brains much, put forward a suggestion, with the strength of Jiaxing and the quality of the content, it is difficult to discredit him.

But if you want to brag about it, it's all over the place, and they are not only inconspicuous in it, but they can also be killed.

As those who once stood at the top of the private enterprises in domestic entertainment, they know the truth that standing tall and falling hurt.

"I'll just say that I just don't like to use my brain, it's not that I don't have brains, just this little trick is enough for Jiaxing."

Wang Zhongjun smiled proudly, and then said: "In addition, I found that there is a force on the Internet that is smearing Jiaxing, that is, the means are too crude, and a discerning person can see it at a glance, but the enemy of the enemy is a friend, I think we can join forces to make this wave bigger." ”

He finally came up with such a good way to deal with Jiaxing, so he naturally didn't want to make a small fuss.

It's also good that his brother, who doesn't look down on him on weekdays, treats himself with admiration.

"What do you mean......" Wang Zhonglei asked.

"Continue to push, our two forces are fused together, which is enough to shake Jiaxing." Wang Zhongjun said.

No matter how arrogant he is, he has to admit that Jiaxing's status has far surpassed Huayi, and he is like a behemoth in comparison.

"But we can still hide our bodies now, and if we add more resources, I don't guarantee that Jiaxing's side won't find out that we are doing ghosts behind it." Wang Zhonglei hesitated.

"Big brother, you can't give up your children, you can't trap the wolf, have these years of glory and wealth raised your bones? If we hadn't had the courage to do it in the first place, we wouldn't have been able to get to where we are now. ”

This time it was Wang Zhongjun's turn to scold his brother, he really felt that his eldest brother had a rich and noble disease, and he didn't have the momentum he had before.

Wang Zhonglei was moved by his younger brother's words, and a ruthless color flashed in his eyes: "Okay, just listen to you and give Jiaxing the second biggest." ”

(End of chapter)