Using the market in exchange for benefits is not Xu Jia's unique secret skill.

As early as the period of reform and opening up, in addition to Huaxia, Ah San also commonly used this trick.

A huge population means a huge market.

What's more, Huaxia is developing day by day, and the big guys have a bit of a comparison in their pockets, and they are willing to spend it out, which naturally attracts the attention of overseas giant crocodiles.

They have reached the pinnacle in their respective fields, and it is difficult to dig deeper, so they can only open up new markets.

Obviously, Huaxia is the sweet and sweet in their eyes.

Compared with other industries, the film and television market is more acceptable, one is that the domestic people are not exclusive to overseas culture, and the other is that the pricing is relatively low, with a price of dozens of yuan, most people can afford it.

Around the turn of the millennium, as long as Hollywood films can be qualified for import, it means invincible.

Very simply, the production cost of domestic films is 10 million yuan or RMB, and the imported Hollywood movies are often tens of millions of dollars.

Getting the film market that had just developed in China at that time was naturally a dimensionality reduction blow.

It's different now, not to mention that the premium of the Chinese film and television industry is serious, because the project team doesn't spend the money properly, and even the tentacles of investors have reached overseas, let's just say that domestic films have officially become the mainstream of the Chinese market, and overseas blockbusters are often unadaptable.

Jiaxing's performance in it is particularly prominent, which has attracted the attention of Hollywood giants.

Originally, in the eyes of Kevin and Robert, Xu Jia was another Chinese filmmaker who fantasized about going from Asia to the world, with unrealistic ideas.

But their recent actions have made them a little unpredictable about Xu Jia.

Jiaxing has always been digging deep into the local market in China, and for overseas markets, it seems that it has only stopped with Warner for a "Megalodon", and by the way, there is also a feminist movie "Barbie", which is just under negotiation.

The American market can't hook Xu Jia, but the vigorous development of the Chinese market makes them greedy.

Only then did the two of them come to Harvey's banquet at Xu Jia's invitation.

Hearing Xu Jia's self-boasting, Kevin and Robert could still stay calm, but Harvey on the side had red eyes.

Nima, who has been deceiving Huaxia films all these years to go out, and making a difference as a middleman from them, did not expect that the real wealth is actually in the Huaxia film market itself.

This is especially to buy and return the pearls.

"Xu, have you watched the Capri Hollywood Film Festival in January this year, "Parasite" won three nominations for Best Picture, Best Director, and Best Original Screenplay, although it did not win the award, it is not hopeless."

Xavi strongly hinted that he had a big role to play in it, and that he could play an even bigger role in the future.

In fact, it is true, without his recommendation, it would be difficult for "Parasite" to be selected.

However, his help is also very small, otherwise he would not have just won three nominations, which made his intestines remorse, originally he just wanted to give this kid a little bait and seduce him to take the bait.

I didn't expect this fish to be ordinary fat, and it was targeted by other predators, and I knew to put more bait, at least to give it a best original script, anyway, the Capri Hollywood Film Festival is just the vane of the Oscars, and the actual operation is not so difficult.

"Director Bong Joon-ho has already told me this good news, and I really appreciate your help."

Xu Jia paused and casually said the purpose of the trip: "But the three nominations don't help the film much, and I hope to win something at the Berlin Film Festival in the future." ”

The corners of Harvey's eyes twitched twice, and he said, this fish is fat, and the bait is too small to hook.

However, Kevin and Robert frowned slightly, although the two are powerful in Hollywood, they are really inferior to Harvey in terms of award operation.

Or, with their size, there is simply no room for Warner and Didini in the independent film industry.

This is also one of the places where they can't see through Xu Jia, obviously commercial films are doing well, even if they don't pursue globalization, why do they still plunge headlong into the chicken ribs of the film festival?

That's right, in their opinion, the film festival is really a chicken rib, even if it is an Oscar, it is a chicken ass at best.

If they had to choose between a billion dollars at the box office and the best Oscar movie, no, even if it was $200 million at the box office, they would just choose the former without hesitation.

Because the Oscar for the best movie can bring the highest increase to the box office of the movie, it is tens of millions.

"Who is the president of the jury of this Berlinale?" Harvey asked.

"Paul Verhoeven, director from the Netherlands." Xu Jia said.

He did his homework before he came, although the director was born in the Netherlands, most of his investment came from the United States, and he was more involved in the American film industry, famous for his restricted films, and he was expected to be no stranger to Harvey.

"The director of "Instinct", then I know, last year's work "She" also won the Golden Globe Award for Best Foreign Language Film, and the two of us are old friends."

Harvey's expression became relaxed, and Paul Verhoeven was also well-known in the independent film industry, and the two had a lot of contact.

"Really? I also got to know director Wang Quanan, one of the juries of this year's Berlin Film Festival, through director Han Sanping, and if I add Paul, the chairman of the jury, it will be more safe. Xu Jia replied casually.

The eyes of the three of them changed in unison, and they were obviously no strangers to the name Han Sanping.

They also suddenly realized that it was no wonder that a private enterprise in Jiaxing could go smoothly in the Chinese film market, and it was really not simple.

"The film festival is not familiar to us, but in my opinion, it is just a carnival of losers, and only those who can't get along with the mainstream will gather there in vain to fight for a chance to return."

Although Robert's words were mean, Harvey twitched his cheeks and did not refute them.

One is that they don't dare, and the other is that this is indeed the case.

Anyone who has come out of the ranks in the independent film industry yearns for the mainstream film industry, and many of them want to regain their reputation and squeeze back after the mainstream has failed and been expelled.

The earliest fifth-generation filmmakers in China, such as Lao Mouzi and Chen Kaige, have no choice.

At that time, there was no film market in China at all, and there was no way out for commercial films, so of course they could only plunge headlong into the wave of independent films, which was also the destination of most third-country films.

As now, even if a domestic film wins the three major European awards again, the audience should not buy it or not.

Quite simply, the choice of the commercial market is in the hands of the audience, and most of them choose which film and which film is called a success, rather than a few people from the jury.

(End of chapter)