"Of course, otherwise I can spend so much time talking to you about a variety show? Since you are so interested, this stall will be handed over to you, and it just so happens that Ling and Zhang Jun are cooperating with each other to do it together. ”

Xu Jia is very satisfied with the performance of the two, and his vision is limited to one project or one artist, which is short-sighted.

Only by diverging in thinking and learning from point to face, can he truly be a qualified helmsman in his eyes.

"According to what you mean, we can also do other types of competition shows, as long as the audience is wide, there is nothing that cannot be done."

Yang Tianzhen was broken by Xu Jia's statement to break the shackles of common sense, who said that variety shows must be singing and dancing.

The explosion of "If You Are Honest, Do Not Disturb" was precisely because of another way.

Zhang Jun followed by inferences: "Basketball, rock, hip-hop, etc., these can be done, and other Taiwanese love dramas are also very popular." ”

"Basketball is okay, our country's basketball population still accounts for a lot, and the proportion of young people is very large, as long as the rhythm of the game is good, the results should be quite good."

"If you rock and roll, you can use the band as the core to do a gear, but the results are definitely not as good as rap, after all, it has been popular for a long time, and it is difficult for those who play rock and roll to be as obedient and cooperative as rappers."

Xu Jia nodded and agreed, these two genres are actually "This is Slam Dunk" and "Summer of the Band", which is said to be innovative, but in fact it is still going around in circles.

As for the disobedience of those who play rock and roll, there is no way, the culture of this circle is here, and when there is a certain audience and market, they can still make some money, and naturally they will not bend their waists for five buckets of rice.

This is different from the situation on the rap side, hip-hop is not deeply rooted in China, although those rappers talk about real, but the wealth-related things such as car tickets and horses are also important things in the circle.

People really don't play with fiction at all, they just like money, they have been hungry for too long, and they haven't seen any delicacies from the mountains and seas at all.

"Don't just do these shows online, remember that what we do is not a variety show, but a culture, just like a talk show, not only to do a good job in the selection work, but also to cultivate the relevant market offline, only when the entire market is active, we can earn more."

"For example, music festivals, rap and rock can be played, and if we do this well, is it convenient to link up if there is anything we need in the future? This part of the group is also caught in our hands, basketball, offline games, organizing grassroots players to play games, going to college towns for a circle, these are all ways. ”

"Finding a way to spread our influence into the daily lives of young people, when it comes to music festivals and basketball games, how can they not become our fans?"

When Xu Jia said this, he remembered the three years, and lowered the tone of the up: "Of course, all this is based on word-of-mouth, although we have experience in talk shows offline, we still have to work steadily, and the steps are too big and easy to pull eggs, so at present, we are only doing these in the core area, less but fine." ”

Although it seems to be thriving now, he knows how hard the domestic offline industry will be hit in those three years.

Now I have turned from the void to the real, because I am afraid that there will be less blood flow by then.

What Xu Jia can do is to start in advance, build the brand first, and take it slowly step by step, anyway, what the industry needs most is precipitation.

"Yes, we understand."

Zhang Jun and Yang Tianzhen glanced at each other, and both of them were completely convinced of Xu Jia's talents.

Following such a boss is really love-hate at the same time.

What I love is that I can always lead the right direction every time, and I don't have a burden on their shoulders, and I hate that with such a boss, there is very little room for me to play, most of them are according to the map, and there is a kind of loss of both Yu and He Shengliang.

……

Next.

The night of the finals of "Creation 101" came to an end.

But the impact has only just begun to spread.

The number of live online users reached 70 million, the first place effectively voted 300 million, and the new members brought to + Video exceeded 6 million, and the advertising revenue alone exceeded 100 million that night.

The debut of the Rocket Girls 101 team, the team business contract has exceeded 800 million, and it is foreseeable that the players and the brokerage company behind it have made a lot of money.

Among them, Yang Chaoyue is undoubtedly the first cliff.

Not only the program itself has benefited, + video, Douying, and even Weishi, the activity of these software has increased greatly, and the whole network is discussing "Creation 101", and the flow of people in Hengdian broke the peak on the same day, and the program-related support and peripherals were sold for 60 million.

There is a meaning behind this, that is, the program producer Jiaxing is really the ancestor of variety shows.

A variety show can not only feed yourself, but also benefit a lot from people with a whole food chain.

Play the traffic and popularity quickly, just watch Douying, the short video software that was established last year, and the installed capacity this year has exceeded the hundreds of millions mark, of which more than 60% of the credit is in Jiaxing.

It can be said that Zhang Yiyi's decision to invite Xu Jia to settle in Douying and become a shareholder and consultant has become a successful case in the shopping mall.

Regarding Xu Jia, his influence has also broken through the entertainment industry itself, and he is regarded by everyone as the leader among young entrepreneurs.

"Mr. Xu, we can also ask you to be a consultant, and the matter of shares is not impossible to discuss, why bother to cooperate with Douying, compared to bytes, our Penguin and your Jiaxing resources are truly suitable."

Yin Yu made a special call, and he opened his mouth to dig the corner of the byte.

"Hehe, no way, who asked Mr. Zhang of the byte to find me first, everything is particular about a first come, first come, next time, next time there is a similar activity, it must be called Weishi." Xu Jia said perfunctorily.

It was because he was so suitable that he didn't dare to cooperate with penguins.

What are you kidding, what virtue does a penguin have, can he still know?

Looking at the beauty of cooperation, I am secretly afraid that I don't know how to swallow Jiaxing.

There is no company that can mix with giants that is not greedy.

As soon as he hung up Yin Yu's phone, the king of the back foot also called.

"Hahaha, congratulations, the number of broadcasts of "Creation 101" has broken the record, you Jiaxing is afraid that you will make a lot of money this time, and I look at the traffic of Rocket Girl 101." Wang Torn Onion's words couldn't hide the excitement.

He is now extremely glad that he won the title sponsor of "Creation 101" at the earliest premium, and with the broadcast of the show, his panda live broadcast data has also risen, and he has also signed with several artists eliminated in the show, and the popularity is full.

(End of chapter)