Chapter 521: The General Trend

Xu Jia and Miao Yuqing were talking head-to-ear.

Suddenly, the camera turned, and the two appeared on the big screen, causing a burst of cheers from everyone present.

Xu Jia looked confused, not knowing what was going on.

I saw Hassan's face in disbelief, thinking of this man's identity and financial resources, and felt that it was very reasonable to say: "Best Debut Award winner, Ning Yang, "NE ZHA: I am the destiny". ”

Ning Yang pointed to the dumpling Yang Ning, and when he heard his real name, Xu Jia was still a little unfamiliar.

As for the title of the film in the back, it is the English film title specially compiled by the crew for this Berlin Film Festival, which translates to my fate and I can't help it, so I didn't think it could be used here, but I only thought that it could be released in the United States with the help of Warner and Wanda's distribution system.

Then the director turned the camera to the lively dumplings, this guy also didn't pay attention and didn't listen carefully at all.

When he saw the camera turn to him, he was also confused.

"Damn, you've won the prize, Best Virgin." Xu Jia slapped the dumpling on the shoulder, and said with a smile: "Didn't you hear the host shouting, congratulations to Ning Yang." ”

This was really a surprise, and he didn't expect the jury to give face so much, and he actually gave the award directly.

The dumplings reacted, and jumped up with a snort, Xu Jia's ridicule didn't enter his mind at all, his mind was full of Berlin Film Festival, and he won the award These two thoughts that are usually incompatible.

Bang Bang Bang!

Those present slapped their hands in good faith, encouraging the lucky winner from Asia.

"it! I really won the award, I thought I was dreaming. ”

Dumpling reacted, he never felt that the spotlight was so dazzling, and the noise on the field was so kind, he hugged Xu Jia fiercely, and his eyes were red, "Why don't you go up?" This movie says it's mine, but it's actually yours. ”

"Get out of the way, the child you gave birth to, the glory should belong to you, I am a sponsor, at most a godfather, how can there be a reason that parents will not let their godfather come forward."

Xu Jia slapped this guy on the back with more force, making the other party grin and sober up, "Come up, remember to read the testimonial, but when you come back, the trophy has to be handed in, our first international trophy is one of the top three." ”

For him, honor is secondary, and the first thought in his heart is to make a big wave again, with this wave of popularity, I am afraid that the gradually declining box office will rise wildly.

can't bear "Monster Hunt 2", but other movies in the same schedule are afraid that they can't even get soup and become cannon fodder.

The second thought is that my previous plan has made up for the strongest guarantee, and with this award, there will be no more loopholes.

Watching the dumplings stride onto the stage, Xu Jia's eyes were also full of relief.

With this first harvest, will the rest of the fruits be far away?

At least the rules of the film festival, he took this opportunity to touch a little bit of the context, although it is not as popular as before, but as long as the marketing is done well, it is still profitable.

In the live broadcast room, the barrage is even more full.

Obviously, the award of dumplings is not only an accident for Xu Jia and others, but also an accident for them.

Europe's three major film festivals!

In recent years, the momentum has not been big enough, but it is because domestic filmmakers are too stretched, coupled with the development of information, it is difficult for people to notice.

But when the audience's eyes are focused, coupled with the four words of domestic animation, the effect achieved is by no means a simple one plus one is greater than two.

"Wow, wow, "The Birth of the Demon Boy" won the award, ah no, the director won the award, but it's not bad, is it difficult for Guoman to really rise?"

"Live for a long time to see the series, I didn't expect to see domestic animation become famous overseas in my lifetime, and the only two films we were shortlisted for this Berlin Film Festival are animated feature films."

"Look at which sunspots and trolls still dare to open their mouths, we used to always say that we were self-congratulatory, and now one of the three major in Europe has recognized the excellence of "The Birth of the Demon Boy", don't you still admit it?"

"I apologize for my previous remarks, I always feel that Xu Jia is a nouveau riche, and any investment in domestic animation is all fooling, but now it seems that it is my villain's heart and the belly of a gentleman."

It's not that the audience didn't question the award of "The Devil Boy", it's not that the movie is not good enough, but it's still far from winning the award.

But the Best Debut Award is not a particularly popular award, and few people pay special attention to it, not to mention that film aesthetics are extremely subjective.

It can be said that the judges appreciate a certain point of thought conveyed in the movie, and it can also be said that they appreciate a certain skill of the rookie director of Dumpling, in short, as long as they win the award, it is an established fact.

Anyway, it's mainly for those who like movies, give them a beating, those who haven't seen it can go to the cinema with support, and those who have seen it can be brushed up or twice.

Just like that, the Golden Three Chapters are not only for retaining people, but also for sifting people.

It is enough for the people who like this genre to stay, and it is difficult for anything to be loved by everyone at the same time.

Jiaxing's public relations department and propaganda department were also thrown into chaos by this sudden surprise.

"In exchange for the award-winning press release, the whole network will be distributed, and the intensity will be doubled compared to what we set before!"

"Combine the story of Director Yang Ning with "The Birth of the Demon Boy", and by the way, with the tidbits that are usually recorded, not only to make the movie popular, but also to make Director Yang personally popular, the post-80s director is his biggest advantage, who said that the 80s are not considered post-80s."

Yang Tianzhen was running around the office, his voice was a little hoarse, but he still waved his hand energetically: "Move, I want all of you to move, the company will raise troops for us for a thousand days, and it will be time to use the soldiers." ”

For her, this was not only an accident, but also an opportunity to turn into results.

At present, there are many benchmarks set up by the company's artists, but there are only two directors, one is Wen Muye, and the other is the twist director combination of Yan Fei and Peng Damo.

As for Xu Chengyi and Chen Sicheng, the two directors, they are not Jiaxing's people, they can only be regarded as supernumerary personnel.

Xin Shuang and the others are all young, and they haven't yet pushed it out.

On the other hand, dumplings have been making for many years for "The Devil Boy Descends to the World", and then they couldn't hold on and met Bole Xu Jia, and the two of them cherished each other to create this good story.

It's simply a template for the combination of standard stall literature and success, with such a story and such an honor, as well as Jiaxing's excellent publicity, it is completely a good thing to launch it as a benchmark.

Not to mention when the news spreads, according to Xu Jia's previous arrangement, what kind of blow will Huayi and other companies face behind the troublemakers.

After this battle, Jiaxing can really be called the trend of the times.

(End of chapter)