Los Angeles Hollywood One-Armed Theatre.

The 89th Academy Awards ceremony was held here.

All eyes of the United States are focused on this.

All kinds of celebrities, celebrities and media reporters also gathered in this Vanity Fair.

And the + video people also came to the red carpet at public expense.

"Rub, it's a Hollywood feast, I just saw several big names, and Brother Cheng Long is also there." The fat one said excitedly.

"Take away your appearance that you haven't seen in the world, and save you from losing our Jiaxing."

After the thin one finished speaking, he lowered his voice: "I haven't heard of the grapevine, our boss seems to be at this award ceremony." ”

The two of them were the two reporters who were waiting downstairs in the community where Xu Jia's parents were located.

No one expected that with a single thought, he would become Xu Jia's subordinate.

The days have changed drastically, and they are much better than before, and now they are the second generals under Yang Tianzhen.

Otherwise, how could he be sent to the Oscars to do the live broadcast of + video.

As the two were talking, they saw a group of yellow people suddenly walking up on the red carpet, and their eyes were immediately attracted.

The fat one's sharp eyes saw the familiar figure, and his voice changed tone: "I'll rub, that's not our boss, it's really here!" ”

"I just heard that it was the crew of "Parasite", our company doesn't have this project, right?" The skinny one wondered.

But this is all a trivial matter, a group of yellow people appeared on the stage of the Oscars, which immediately attracted the attention of all parties.

+ Netizens in the live video broadcast room also put question marks.

Originally, this Oscar had nothing worth paying attention to for Chinese netizens, but Cheng Long was shortlisted for the Lifetime Honor Award, which also attracted many netizens to come and see if he could break history.

Unexpectedly, there was an unexpected discovery.

"These people look so strange, they shouldn't be our Chinese filmmakers."

"I checked, and the one at the beginning is Goryeo director Bong Joon-ho, Goryeo's film crew."

"Wait, the handsome man standing in the middle is not Xu Jia, the boss of Jiaxing? Am I right? ”

After everyone heard that it was the Goryeo crew, they didn't plan to continue to pay attention, but when they heard that it was Xu Jia, they immediately stared at the screen one by one.

Hey, it seems to be true!

", it's really Xu Jia, the boss of Jiaxing, how did this guy get mixed up with the Koreans?"

"What are you mixing with the Koreans, it's obvious that the Koreans are mixing with Mr. Xu, and this crew is a project invested by Jiaxing."

"Really, Jiaxing has started to invest in overseas projects?"

"Otherwise, I don't know that Jiaxing also cooperated with Warner Group to make a big-budget movie that cost more than $100 million, or Yang Mi and Jason Statham as the starring actors."

"In this way, rounding this movie is still our Chinese movie."

"Anyway, Jiaxing is right."

Netizens suddenly boiled, thinking that this Oscar had nothing to do with their Chinese audience, but now they found that they could actually have some sense of participation.

In the Modu Jiaxing Branch, Yang Tianzhen sits in the public relations department and commands a million water army online.

"Pay attention to proportion, what we have to do is to guide netizens to think and draw conclusions on their own, and not let them feel that they are being led by the nose by marketing."

"In addition, everyone also pay attention, it is not yet time to exert force, the early stage is just to pave the way for the Chinese background of "Parasite", so that everyone should not think that this movie is a Korean movie for the first time, do you understand?" Yang Tianzhen said loudly.

Earlier, Xu Jia instructed her to sit in the marketing department to guide domestic public opinion on "Parasite".

For now, after all, whether "Parasite" wins or not, it will be released in China at that time.

In the final analysis, this movie is a wholly-owned project of Jiaxing, and it can be done as its own project.

Therefore, the publicity strategy is to promote "Parasite" as a Chinese movie in Huaxia, and "Parasite" as a Korean movie in Korea, and the main focus is Gu Ailing's nationality and flexible changes.

This will use the power of the marketing department, let them guide one or two appropriately, and when the time comes, whether it is above or below, they will turn a blind eye to this honor.

"Understood."

Everyone responded in unison.

Until now, everyone has only regarded the company as testing the Oscars with the Goryeo project, and at most it has been nominated.

When the time comes, take a nomination and publicize it, and it can have some effect.

……

The other side.

Xu Jia led the crew of "Parasite" across the red carpet.

asked Bong Joon-ho to take the people from the starring group to deal with the interview, and he took the initiative to walk to Cheng Long's location.

In any case, he is also one of the few Chinese filmmakers on the field, and he should always say hello.

Moreover, Uncle Benshan and Master Xing were both fooled by him into the thief ship, and it is not impossible for Brother Cheng Long to be here.

This year, "Kung Fu Yoga" starring the other party won a box office of 1.7 billion, which seems not low, but in fact, you can see his decadence.

With the rise of age, the box office appeal is indeed much less than before.

The two sides are not unrelated.

Yang Mi cooperated with Huo Jianhua at the end of 14 years to shoot "Rescue Against Time", which was produced by Brother Cheng Long.

I'm afraid the latter didn't expect that just three years later, Yang Mi's Jiaxing would rise to its current status.

So when he saw Xu Jia, Cheng Long still took the initiative to take two steps forward and said in surprise: "I didn't expect you to come to this Oscar, is that "Parasite" crew a project of Jiaxing?" ”

"Yes, come and test the water this time, and congratulate my eldest brother in advance on winning the Lifetime Honor Award, he should be the first Chinese to win the award, right?" Xu Jia said with a smile.

Regardless of Cheng Long's private life, at least the other party's contribution to Chinese films is obvious to all.

Even in a sense, in his opinion, the contribution is greater than that of Li Xiaolong.

Li Xiaolong pioneered the genre of kung fu films, while Cheng Long promoted kung fu films to the world.

As long as there are people, there are Cheng Long's movies, which is by no means an exaggeration.

In this regard, the credit goes to the pirate film dealers, who shipped Cheng Long's films all over the world.

Many remote places that no one knows, when they see Cheng Long, they will shout Jackie Chan.

"Hehe, it's just a nomination for the time being, and it's uncertain whether you can get it."

Cheng Long was modest, but his face became softer and softer, and the other party's words scratched his heart.

This Oscar Lifetime Honor Award, everyone knows it, and it is none other than him.

"You've been very active lately, and there is still "British Showdown" to be released in September, are you interested in cooperating?" Xu Jia asked.

Jiaxing wants to open up the global market, and Brother Cheng Long is definitely a good brand ranked first.

With the latter's face being recognizable around the world, at least the vast majority of regions will not refuse to test the waters.

(End of chapter)