At the same time as the premiere of "Demon City Fortress", Jiaxingguan Weibo silently released the news that "The Wandering Earth" was raised for three days.

This is seen by the outside world as a signal to meet the challenge.

Could it be that Huayi put a lot of pressure on Jiaxing, so that the latter had to compress the box office space of the former, so as not to cause a general trend, and he couldn't stop it.

But a day later, the box office of "Demon City Fortress" fell below everyone's eyes on the first day.

Seventy million!

Nima has a top-notch like Wu Fan, the original IP of Jiangnan, and the movies produced by Huayi, which have not even exceeded 100 million.

The performance is not even as good as Jiaxing's "Sewing Machine Band" that retired in April.

In this way, Wu Fan's value may not be comparable to Dapeng.

In the early stage of Huayi's publicity, I thought it would be a big one, but I didn't expect it to be big.

The interior of Jiaxing is not only laughter, but also a full of lights.

"Hahaha, I'm laughing to death, you haven't seen the Douban opening score of "Demon Capital Fortress" is less than 4, and it's so bad that it's a hot search."

"What is that, have you ever seen the official release of their movie trailer in the middle of the night, asking everyone if this is the scarf of a bad movie? The naked eye is visibly anxious. ”

"Wu Fan and Shu Qi simply stopped showing up, these two people have such a movie, and it will be difficult to mix in the film circle later."

"It's really, I didn't see that our face was full of joy, and we walked with the wind."

Everyone had smiles on their faces, the enemy's defeat was their own success, and they were all immersed in a tense atmosphere of preparation for battle.

It is believed that this domestic science fiction dispute is a big battle between the two sides of a comet hitting the earth.

Unexpectedly, one of the parties exposed the filling and turned into an egg hitting a stone.

"Okay, okay, let's be a little more restrained, in case it is seen by outsiders, forget it and see it, everyone will get off work early this afternoon to eat at Jiaxing Restaurant, Mr. Xu said that he was in a good mood, please eat." Zeng Jia said with a smile.

"Mr. Xu is awesome!"

The crowd cheered in unison.

Zeng Jia turned around and entered the office, Xu Jia, Yang Mi, Yang Tianzhen and others were there.

"Our people have reported that today's "Demon Capital Fortress" is still cold in Beijing cinemas, and the collapse of word-of-mouth on the Internet is still obvious to the offline." Miao Yuqing said.

"The same is true for the magic capital, everyone will even deliberately despise those who go to see it, once this trend is formed, there is almost no room for the movie to turn over, and it is no wonder that their official Weibo of the movie posted a blog in the middle of the night to question, miserable, extremely miserable." Yang Tianzhen sighed.

Once upon a time, she was also a person of Huayi, and in the face of Huayi, it was a high mountain, and the Wang brothers were even more god-like existences.

Now that I am in Jiaxing, if I look at it again, I will find that the existence of the mountains is so worthless, and the Wang brothers are even more unbearable.

And as the head of the marketing department of Jiaxing, she is very clear about the importance of word-of-mouth in movies: "It seems that Mr. Xu has long asked us to pay attention to word-of-mouth, and now the audience has their own aesthetics after being bombarded by various movies, and they are not blindly looking at the lineup and investment, and the quality of the content is also a large part of the consideration." ”

"Looking at the previous successful movies, even if there are bad movies, public opinion in the early stage is absolutely strict, and the box office falls off a cliff in the back, which shows that the audience still has cognition, but it is not clear how Huayi will let public opinion collapse this time."

You must know that Xu Jia specially told Jiaxing not to add fuel to the fire of "Demon Capital Fortress" this time and prohibit any smearing.

It's very simple, with his judgment, he doesn't need to do it himself at all, and the quality of the movie itself can't stand.

On the contrary, if you make a move, it is easy to fall into the hands of others.

is black to the extreme, that is to drain the other party in disguise, it is really unnecessary.

"Actually, it's a truth I've been telling you, the audience is not stupid, they can feel the sincerity, the public has been suffering from the traffic model for a long time, and the fact that it doesn't happen on the Internet doesn't mean that they have no opinions in their hearts, but most of them vote with actions, not mouths."

"Just like this time, "Magic City Fortress" has a big IP + top stream, and it is also equipped with an acting heroine and a director who has had a successful experience, but it still can't stop the public's disgust with traffic movies.

"With an investment of 400 million, at least 100 million will be used as the actor's salary, and the remaining 100 million will be used for publicity, and 200 million will be used to make science fiction films, isn't that funny."

Xu Jia analyzed it, not only as a reminder to everyone, but also as a warning to himself.

After establishing Jiaxing, even if there was an opportunity to take the traffic mode, he always adhered to the bottom line and resolutely did not go, and now it has become the greatest wealth of Jiaxing.

"How is "The Wandering Earth" being upgraded? Negotiate with the theater chain, we have to do a good job of the corresponding publicity and distribution plan when it is launched the day after tomorrow, we don't need to benchmark with "Magic City Fortress", it will only lower our grade, just take us as the center, so that the public can build confidence in domestic science fiction, which is the most important thing. Xu Jia explained.

As long as this film series can be stabilized, Jiaxing will at least have a foundation for the development of science fiction in the future, which is enough to form a virtuous circle.

……

Jiaxing hasn't moved yet.

Huayi blew up the pot by himself.

The outside world only knows the first-day box office, and they have already received the second-day box office.

Originally, there was a fluke, but after seeing the box office data handed over, it was completely cold.

The box office of 20 million is not as high as the box office of "A Good Show", which was released for 12 days.

His face was simply pressed to the ground and rubbed by Jiaxing.

"I asked you to block public opinion, what have you done, can't you do this little thing about his mother?" Wang Zhonglei roared angrily.

400 million, he invested real money in it, not to mention the splash, and he purely received an infamy.

This is the same as spending money to pay a bride price, marrying a daughter-in-law, and giving birth to someone else's child, which is disgusting.

"Wang Dong, we really tried our best, but the reaction of netizens was too intense, and a huge public opinion was formed in a short period of time, and we couldn't stop it at all." The subordinate tried to explain.

He knew very well that it would be difficult for him to continue to stay in the company, so he was unwilling to continue to carry this black cauldron.

"In this case, is it Jiaxing's side making a small move behind his back." Wang Zhonglei gritted his teeth and asked.

"Would you rather hear the truth or a lie?" The subordinate asked rhetorically.

"Of course it's true." When Wang Zhonglei heard this rhetorical question, his heart sank.

Obviously, the answer was obvious, but he still didn't dare to face it head-on.

"No, it's purely the collapse of the reputation of our own films, according to the analysis of the Propaganda Department, it is the audience who is tired of the big IP+ traffic model, and is stimulated to the apex for rebound retaliation, and the movie is also extremely disgusted by the behavior of selling dog meat under the banner of science fiction as a romance film." The subordinates poke their hearts at each other, but they are all the truth.

Wang Zhonglei's face turned blue and white for a while, he had thought that this model would have a backlash, but he never thought that he would come over so quickly.

You can't live if you do your own iniquity.

(End of chapter)