Chapter 650: Boutique Theater Mode
"Rub, do we have so many artists in our company now?"
Xu Jia scratched the back of his head, he really didn't know this, besides, he actually had memories of these actors in his previous lives.
shows that these people can at least be regarded as the number one person in the entertainment industry.
It seems that even if you don't have yourself, the company's artist agency department is developing quite well.
He also didn't want to think about it, with Jiaxing's reputation, how many artists didn't have a chance to get started.
"Of course, it's just that you have a lot of opportunities this day, and this kind of small thing will naturally not enter your eyes, and it has actually been reported to you before." Zeng Jia said.
Xu Jia's face was quite unnatural when he said this, and this matter is really not bad for others.
There are corresponding documents on his desk every day, but he has not had the leisure to read them.
"Uh, according to what you say, there are actually certain drawbacks, so how, we don't have a video website alliance, call them together to fund, make a boutique theater, all projects on this theater must be high-quality, do not ask for returns, playback, only look at quality and reputation."
"Stuff these actors who are more suitable for acting than variety shows that you said, and give them a stage that is more suitable for them."
Xu Jia's idea has always had a prototype in his mind, but because other things are more important, and there are always various emergencies coming to the door, it has been shelved.
Since Zeng Jia mentioned it this time, he took the opportunity to come up with this plan to solve it, the best of both worlds.
After all, the audience's pursuit of content quality has been completely driven by Jiaxing.
After so many years of bad movies, these audiences can be regarded as cultivating aesthetics.
At least there will be no wild boars without fine chaff.
Don't think he's yin and yang, in fact, cultivating the market is a necessary step for the entertainment industry, and it is also a necessary step.
Audiences' tastes, like fashion, are always changing.
There is no doubt that companies that can't keep up will be eliminated.
What Jiaxing has to do is to take the initiative to guide the audience's aesthetics and taste, at least they like the good ones rather than the bad ones, which is an advantage for Jiaxing.
If it is worse, Jiaxing is really not as good as its domestic counterparts.
Those guys have no bottom line for a long time.
"Boutique theater? This seems to be true, those video sites won't refuse, but how to determine this form? ”
Zeng Jia pondered for a while and felt that Xu Jia's proposal was quite feasible.
With Jiaxing taking the lead, the audience naturally has a certain foundation of trust in this crew.
In the same way, the video website is more assured about the quality of the content of the project because of Jiaxing's checks.
The three parties have reached a win-win situation.
If you have to say who loses, it is those bad coins in the market that will only make bad movies.
Xu Jia wants to use interests to urge the people of the entire industry, and the good money drives out the bad money, so as to achieve a virtuous circle.
Instead of watching the hot money of capital withdraw and the tide recedes, only to find that most people in the Chinese entertainment industry are swimming naked.
The pants are gone.
"First of all, it must be short and lean, that is, the investment is small, the quality is high, and there is no need for excessively long episodes, and each project is within twenty episodes, and refuse to be flooded."
"Secondly, in the form of online dramas, first, the qualification of the video websites involved, and second, it is destined that many of our projects need a relaxed creative environment."
"Finally, we don't require everyone to participate in all projects, you can propose projects separately, communicate with each other and then choose whether to invest, the purpose is to produce better quality dramas, and all projects labeled as theaters must be high-quality, which will also form a kind of coercion for the audience, which is beneficial to everyone."
Xu Jia talked eloquently, the prototype of this theater is actually the fog theater produced by iQiyi in the previous life, but it is mainly a suspense drama.
The theatrical strategy he proposed was larger and included more forces.
As long as each video site joins, it means that the project funding is solved, and those who have good projects will naturally come over, so as to choose the best of the best.
Those viewers who pursue the quality of the drama will also be attracted, they are the basis for ensuring that the project has a popularity, and on this basis, strive to be out of the circle.
And because of the video website alliance formed by Jiaxing before, the participants don't have to worry about doing useless work.
"If it can really be as you said, then I estimate that the film and television industry will have to shuffle another wave of cards, video sites have a lot of money in their hands and don't know where to spend it, and there are those guys who feel that they don't have talents, not to mention that they didn't have a chance." Zeng Jia said with a smile.
She didn't expect that she was just looking for Xu Jia to fight for resources for her artists.
It inspired a multi-billion plan.
"Hehe, being washed out at this time is not a good thing for them."
Xu Jia said casually that there are not many good days in the film and television industry, and now I just make less money.
No matter how late it is, you won't be able to leave if you want to, and you will only be trapped in a dead trap.
"Let's take out the first project first, adapt it from Zijin Chen's "The Long Night", and the director will give it to the people in our new director training program to compete, haven't you always complained that the company doesn't give enough support, this time it's enough."
"The protagonist of this project will first set Bai Yu and let him play Jiang Yang, and the other protagonist Yan Liang will find Qin Hao to play it, and let the crew audition by themselves."
Xu Jia paused, it was Liao Fan who originally played Yan Liang, this person actually acted well, but he was too close to the Beijing circle, and he was a person from Huayi's side, so he was automatically passed by him, and then added: "If you don't want to participate, don't force it, just spread the news." ”
His main focus is a Jiang Taigong fishing, and those who wish to take the bait.
To put it bluntly, he used Jiaxing's reputation to provoke him, shouted the video website alliance, and had the idea of expanding his influence, but he also took these guys to eat meat together.
If he can't even understand this, he won't bother to pull it when he is suspicious there.
"I understand, as long as they are not stupid, they will not refuse, but some of them are really brainless."
Zeng Jia nodded, revealing a chuckle, "It's strange what you said, it stands to reason that such a thing as a theater should have been thought of a long time ago, but why hasn't anyone done it yet?" ”
"It's very simple, it used to be a buyer's market, and the success of the theater model will only increase the interests of the producer and increase the cost of the buyer, so naturally it can't be carried out.
"Many things are actually the lack of a leader who can bear things, and others are not willing to do it, so let's come, save yourself from occupying the pit one by one and not, which will only make the industry stink."
Xu Jia's spirit is unusually high, even if he can make some good changes to the industry, it will not be in vain.
(End of chapter)