"Hehe, this is a bad statement, short, short, short, you must know that the times are changing, and the situation of the same thing is naturally changing."

Xu Jia shook his head and said unhurriedly: "Just like LETV, the ecological chain it created is not without effect, but it is too advanced, on the other hand, now Xiaomi and other companies are following its route is tasteful, what does this mean, success depends not only on ability, but also on whether the times are suitable." ”

"In my opinion, the era of short dramas has actually been perfected after so many years of advancement, coupled with the rise of short video platforms, the real environment suitable for it will come, but whether you can grasp it depends on your own ability."

Once upon a time, the form of micro-film and short film also emerged on the Internet at the earliest.

It's a pity that I can't find a suitable profit model and gradually decline, leaving only a few pearls in the sea.

But now he has united the three giants to promote, and in today's rise of short videos, he can ensure that there is enough profit to support it.

After all, even ordinary up owners can survive through a series of advertisements.

As long as the short drama can attract enough audience and traffic, it is not difficult to make money.

However, Xu Jia knew that just these might not be able to convince this group of people.

He paused, and then said: "Why do I dare to boast about this Haikou, these three people around me are already very illustrative, Douying, Kuaishou, and Weishi, the three short video platforms will all participate in this short drama plan, Ali will contact merchants for advertising, and similarly, we will also support the flow of works in this track and create incentives in the early stage." ”

"Use practical actions to ensure that everyone can make money and devote themselves to creation, and any necessary equipment, personnel or venues can contact us Jiaxing, and escort everyone in all aspects."

In short, it is these people who are responsible for producing, and they are responsible for selling.

As long as the work is good enough and eye-catching, they can guarantee that there will be no shortage of buyers.

This is the purpose of Xu Jia to bring the three giants in.

Douying is responsible for traffic, Penguin is responsible for channels, and Ali is responsible for merchant advertising, these three are integrated, and then integrated into the productivity of so many film and television companies, that is Wang Fang.

In fact, these are not the difficulties, the real difficulty lies in how to get these four parties together, and let them each exert their advantages.

But now with Xu Jia's absolute prestige and control, he has easily done this.

It's very simple, Byte, Penguin, and Ali all ask for help from Jiaxing, at least so far, everyone has been working together very happily on the surface.

Not to mention the rest of the film and television companies, they have to thank Xu Jia for being willing to find a way out for them.

Otherwise, it will rely on the declining trend gradually exposed by the film and television industry, as well as the strength of Jiaxing to stand alone in the world.

They are afraid that they will not even have to drink the northwest wind.

Now that Xu Jia is in charge of their own affairs, they have entered the new track at least without much loss.

"Oh, I understand, it's equivalent to finding a new carrier, it used to be a screen, TV, video website, but now it's a short video platform, and the cost of three minutes is not high, which is a good thing."

There were still smart people in the crowd, and they realized in minute that this was the road to heaven that Xu Jia had specially prepared for them.

At least for now, this new track is much more spacious than the film and television industry they are in today, because there are not so many vested interests occupying the share.

And the three-minute limit of the length of each episode is doomed to the investment cost is not so high, even small and medium-sized companies can afford to gamble, which is much better than the millions of investments in the film and television industry.

Of course, low cost means low threshold, and low threshold means that the competition is large.

But than involution, their gang of people retired from the film and television industry, and they still have enough advantages.

Now as long as you join in, you have seized the opportunity again.

It's a good thing no matter how you look at it.

"I'm a little moved, I feel that Mr. Xu is kind this time, not to pit us."

"When have you ever seen Mr. Xu take the initiative to cheat people, think carefully about which time it was not someone else who took the initiative to provoke him, on the contrary, who followed Mr. Xu is not getting ahead now."

"It seems that this is really the case, so let's try it together? Listening to Mr. Xu's meaning, it seems that Jiaxing does not plan to participate, so it is difficult for us producers to guarantee that we will be bullied by the platform store. ”

"Silly, it's a piece of for us to get together, so it's better to pull Mr. Xu in and be our backer."

The bustling film and television company in charge of the audience whispered.

From time to time, someone is holding a mobile phone and sending messages to the company or friends, either waiting for a decision or notifying others to participate in it.

On stage, Xu Jiachong said with a smile to the three people beside him: "Don't look at these guys as a rabble, but to be honest, those who have survived from the film and television industry to the present are all human spirits, and if they are given a little sunshine, they can shine, and it just so happens that the short drama track needs this kind of flexible mind." ”

"As long as they can make money, they can cater to the audience and users without a bottom line, what we have to do is to draw a circle, within the scope of this circle, they will give full play to their own advantages, and then retain users, everyone may like different categories, so many companies will give full play to their subjective enthusiasm to meet everyone's taste in order to make a profit."

"Under the promotion conditions of the short video traffic circle, almost every work with explosive ability will not be missed, I call it a new media short drama."

He knows better than anyone that many users actually don't like the snow that much, and most of them are just laymen.

You let them watch something elegant on a short video platform, and they themselves are uncomfortable.

On the contrary, the dragon king, son-in-law, or rich woman chasing Dick Silk in the short drama can attract more attention.

Even celebrities and rich people may be attracted to it.

If you are an individual, you can't deny that you have a curious and vulgar side.

And so many film and television companies, in order to make money, will do whatever it takes, and any type of short drama can be sorted out.

It is precisely in line with the characteristics of the Internet, and the market is segmented and subdivided.

"Xu Dong's brain, I am really convinced, the people in the company's marketing department have half of your opinions, so the company will not stand still for so many years." Yin Yu sighed from the bottom of his heart.

Xu Jia glanced at the other party and said, "That's not it, your advantage is not in innovation." ”

This sentence is called a heart-piercing, Yin Yu's face trembled, and he didn't dare to reply in embarrassment.

After all, everyone knows that Penguin's strength lies in copy-paste......

(End of chapter)