It was not a holiday that accompanied Wen Muye's return, but an urgent editing.

There's no way, this movie is a National Day gift film, and it has to be released on October 1, otherwise it's a National Day gift.

What's more, the initial promotion also needs a trailer and some clips to attract attention.

Jiaxing's propaganda now has a basic routine.

First of all, the fan base was mobilized internally, and the fans of each actor were included to unify their thoughts, and there were millions of free water armies to serve them.

At this time, it will be twice the result with half the effort to use the big V accounts of various platforms of Jiaxing.

Then the traffic support of short videos such as Douying, Kuaishou, and Weishi, as well as live pre-sales.

In the case of the pure network, Jiaxing's set of three axes is down, and the whole network is absolutely unknown to everyone about their projects.

Offline, Jiaxing has no idea of making a force at present, mainly because the movie-watching crowd overlaps with the Internet crowd very much, and the remaining group of people who don't have much Internet access will naturally follow the trend and watch it after the film takes off.

"Well, this set of plans is good, almost all the company's resources are used, I give a small suggestion, we can also link, for example, with the "PlayerUnknown's Battlegrounds" and "Honkai" series of mobile games to create a joint character or activity, this is just to inspire your thinking, needless to say limited to the game and their own projects, other more suitable can be." Xu Jia looked at the project book, nodded, and then said to Yang Tianzhen.

The latter is actually very handy in terms of publicity and marketing, but it lacks some new thinking.

This is also something that can't be helped, with the expansion of the company, with her position, she is stuck in trivial matters every day, and she has no time to develop.

This is also the problem of all large companies, and if they can keep it, no one wants to spend energy and money looking for uncertain changes.

Especially in the domestic business community, most companies are getting by.

"Linkage? This method is good and beneficial to both parties, as long as the audience groups of both parties do not overlap, this linkage can more or less play a role in increasing new users, and the activity itself is hot. ”

Yang Tianzhen only felt that his head had been opened, and countless plans and plans for linkage suddenly emerged.

The only drawback of this method is that only companies with brand value can participate, and they must have a good reputation and wide enough influence.

It just so happens that Jiaxing has both.

"But now it's difficult for a clever woman to cook without rice, the Propaganda Department has no material in its hands, and it can't be publicized if you want to." Yang Tianzhen said helplessly.

This is the most important thing, how to promote without materials.

Looking at the tired appearance of everyone in the crew, she was really embarrassed to open her mouth and urge again.

"Isn't there a tidbit, let's release some first, it's not up to us to decide how to cut this thing, this is over, cut a scene that shocked the director, this acting is amazing, the director is shocked, it's no problem to send a dozen pieces in this mode." Xu Jia casually gave an idea.

Of course, this is also used for a while, and when it comes to publicity, it will definitely not work to rely on this model alone.

"Tsk, I think the routine you said is feasible, but it always feels wrong, it's a bit of a fool to fool the audience, just like putting a movie theater audience crying on the current Douying, the audience's acting skills are better than the actors."

Speaking of this, Yang Tianzhen paused, if I remember correctly, this routine was taught to her by Mr. Xu first, and she used it once, and the effect was quite good.

Unexpectedly, it was abused by his peers, so much so that now it has become a big joke in the promotion of the movie, and the audience is disgusted by the same routine.

Now he is giving a similar trick, which is all fooling.

If this lets the audience know that these tricks were pioneered by Jiaxing, they must not be sprayed to death.

Anyway, she is now watching this kind of propaganda clip of Dou +, and she is unappetizing.

"Hehe, I know you think this trick is vulgar in your heart, but it looks vulgar after using too much, the first one to eat crabs, the audience will only think it is novel, and they will use it, and they will send you the material immediately."

Xu Jia knocked on the table and said, "As far as I know, the first version of the text director is about to be roughly cut out." ”

As he was talking, he saw Miao Yuqing knock on the door and enter.

"Mr. Xu, there is news from the editing room that the first version of "Operation Red Sea" has come out."

……

When Xu Jia saw Wen Muye again, he was startled.

The latter looked like a wild man, his hair and beard were still not cut, and the whole person was very sloppy.

"Do you live in an editing room?" Xu Jia was surprised.

"It's not, even the food and water were sent by the assistant I specially found, including the editor, who fell in three shifts, so he could barely keep up with his progress." Zeng Jia, who heard the news, sighed.

She didn't expect Wen Muye to work so hard, but she could only do a good job in logistics.

"Rub, you don't stop it, what can you do if something really happens, the company will not allow similar behavior in the future, this is especially careless of human life, and you can't do it for a movie." Xu Jia said in a stern tone.

This high-intensity work is deadly, not to mention a front-line director like Wen Muye, even any staff member, he doesn't think that the company's work is above human life.

There is always a way to complete the task, but if the person is gone, it is really gone.

"I stopped it, but Wen Dao is very good, and he said that he would go, who knew that he would live directly inside, but you can rest assured, we are always concerned about his health, not only send medical staff to test every day, but also have a special medical team to accompany him." Zeng Jia explained.

Wen Muye on the side reacted and said: "Don't blame Sister Zeng, it's my own decision, and I know in my heart that I won't be stupid, this film will be cut out sooner, and I won't take a vacation sooner with peace of mind." ”

"You guy...... Forget it, don't take it as an example, anyway, it can't be allowed in the future, don't be afraid of 10,000, just in case. ”

Xu Jia pointed at Wen Muye, and then said to Miao Yuqing: "Have you informed Han Sanye and Director Zhang Yi, I promised them that the film would be roughly cut out, and I would invite them to watch it first." ”

"I've been notified, the third master said that he would come over immediately, Director Zhang, it's not far away, and I'll be there soon." Miao Yuqing said.

"Well, let's do a small viewing party internally, and if we want to see it, we can put it in."

Xu Jia bowed slightly, and stepped into the viewing room first, this movie is a work that can be compared with the significance of "The Wandering Earth" to Jiaxing.

This means that Jiaxing can open the road of China's characteristic blockbusters.

If this road is opened, then the industrialization of Chinese films will have the foundation for taking off.

(End of chapter)