Chapter 685: Show the strength of our Propaganda Department

Wang Zhonglei came back to his senses and said in a deep voice: "No matter what, we don't have a choice, tomorrow "Mulan" will be released, success or failure is here, whether our two brothers can turn over depends on this experience, and use all our connections, this is our last chance." ”

He was like a gambler who had lost his eyes and pushed all his bets on the board.

"Yes! It's really time for the Jedi to strike back, and we're sure to succeed and never fail! ”

Wang Zhongjun is also red-eyed, he can't think that his good life is over, in the past, as the second-in-command of Huayi, he was a big man in the entertainment industry, but now don't look at everyone to give him face, and call him Mr. Wang, in fact, he is not sure how to mutter behind his back.

Then, a look of hesitation flashed on his face, and he said, "Then Xu Jia, do you want to invite that guy?" ”

Don't please, he's afraid that others will think that they are afraid of Xu Jia, but please, to be honest, he is indeed a little afraid of the other party.

"Please, why don't you please, if you win the bet, you will naturally raise your eyebrows, and if you lose the bet, ......"

Wang Zhonglei didn't say anything, but both of them knew that if they lost, it would be useless to make face.

……

Jiaxing.

After Xu Jia instructed Miao Yuqing to negotiate the conditions with Ali Entertainment.

Unexpectedly, Miao Yuqing quickly returned and presented the invitation to Huayi's premiere ceremony.

"The project "Mulan" will be released on October 4, it's hard to imagine that they will pick such a date, and take the initiative to invite us, what kind of medicine is sold in the gourd?" Miao Yuqing frowned slightly, feeling that Huayi's actions were a little inexplicable.

She entered this industry relatively late, and basically has been staying in Jiaxing, and her understanding of the heyday of Huayi is naturally not as good as others, so for the two brothers Wang Zhonglei and Wang Zhongjun, she has always been regarded as a little deflated three.

After all, in several confrontations with Jiaxing, Huayi's project was crushed to the point that there was no scum left, how could she look up to her.

But one thing to say, she admires the courage of these two brothers, at least for so long, the Huayi family who dared to confront Jiaxing in the movie.

"Hehe, this is normal, the release date is not up to them, it is all up to Di Sheni's side to decide, this day is more suitable for the North American film market, can you see the arrogance of Di Sheni's side."

The corners of Xu Jia's mouth rose, and he said unhurriedly: "Obviously, Robert thinks that their Mulan IP is enough to withstand any publicity, and then again, this IP does have a broad reputation base, and the public is no stranger to this story around the world, especially in Huaxia." ”

It's good to be arrogant, if they are all as cautious as the old fox, then it will be difficult for him to deal with them.

Jiaxing can rise so fast, it is because of their arrogance that they can survive and grow themselves in the cracks.

"Ah, so is there a real threat to us? No wonder these two brothers dared to invite you to the premiere, this is a provocative attitude. Miao Yuqing said in surprise.

She is naturally no stranger to the IP of "Mulan", which used to be a popular cartoon all over the world.

And the starring role is still Liu Yifei, although it has pulled a lot over the years, but the national popularity is there, and many audiences are familiar with this face, which may be the key to success in the Chinese film market.

You must know that although the National Day file is a schedule with market potential second only to the Lunar New Year file and the summer file, there is no room for two tigers in one mountain, and two popular projects collide together, and one party must suffer heavy losses.

"Don't worry, the popularity of this IP is based on the strangeness of the world to China back then, and they naturally had preconceived ideas about Disheni's cartoons, thinking that this tells the mysterious oriental culture and story, but do you still think that people in other parts of the world are unfamiliar with China?"

Xu Jia asked rhetorically, saw Miao Yuqing shook her head, and then said: "Don't look at the luxurious lineup of this movie, it is Gong Li, Zheng Peipei, Li Lianjie, Donnie Yen, these big names, and Liu Yifei, a highly popular actress in the country, is the starring role, but only the director, the central character of the creation, Di Shini, chose Nikki Carlo, a typical Hollywood director, as far as I know, this female director does not know much about Chinese culture, do you think a foreign director who does not understand Chinese culture can tell a Chinese story well?" Can it convey the essence of Chinese culture? ”

"At least from the perspective of director selection, the domestic market is bound to be lost, it is obvious that Di Sheni does not care about the domestic release schedule, which determines that they pay more attention to the North American market and the global market, the Chinese film market is just an addition, the Huayi Wang brothers are not incomprehensible, but they are in the game, even if they know, they are pretending to be confused, just bet on what if."

"A film that pleases overseas markets, but is dressed in the cloak of Chinese culture, the failure of "The Great Wall" has proved that this path does not work, and now "Mulan" is just going down the old road again."

For "Mulan", he didn't regard it as a threat from beginning to end, but felt that this was a good opportunity to completely defeat Huayi.

If Wang Zhongli has been fighting steadily, then he will find it tricky, just like a turtle retracted into its shell, although it can be killed sooner or later, but it will waste a lot of time.

Now the turtle felt that he had hope of being able to fight back, so he stuck out his head, and gave Jiaxing the opportunity to be beheaded.

Thinking of this, Xu Jia's eyes brightened, and he ordered: "Inform Yang Tianzhen, let her prepare the relevant negative press releases of "Mulan" in advance, and defeat it in one fell swoop after the premiere is over, and find fault with it if there is no problem!" ”

"Understood, then I'll reply to Huayi, and we'll arrive on time." Miao Yuqing nodded, and mourned for three seconds in her heart for Huayi's Wang brothers.

Since Mr. Xu wants to do it, he must have a complete grasp.

And Yang Tianzhen's side also flashed a touch of joy on his face after receiving the news from Miao Yuqing.

I didn't expect that after I was kicked out of Huayi, I would be able to bury my former company with my own hands one day, which was a wonderful feeling.

She looked upright, asked the assistant to gather everyone in the Propaganda Department, and said: "Mr. Xu has assigned me a task, tomorrow the premiere of "Mulan", one of its producers, Huayi, must have a relationship with us, I want you to start the most comprehensive and pervasive all the means as soon as the premiere is over, give me a reputation for it, it's time to show Mr. Xu and other departments of the company the strength of our Propaganda Department, They complain that our welfare package is better than theirs. ”

The last sentence instantly boosted everyone's morale.

If someone wants to cut our salary, then we must let them see our strength!

(End of chapter)