The news of Xu Jia's investment in Wang Baoqiang's new film immediately made his peers in the film industry rejoice.

According to common sense, if Wang Baoqiang's projects can be invested, wouldn't they also be very likely?

After all, with the withdrawal of Internet capital and Jiaxing's dominance in the film industry, there is very little hot money entering this industry anymore.

Many producers who are mainly cheated and abducted are worried about where to find the wronged boss to cheat money.

They are not as good as the famous companies in the circle, at least if these famous companies lack investment, they will still be recognized by some investors.

For a while, all kinds of movie scripts came one after another.

So much so that the company's mailbox was once full, which made the people in the audit department busy.

Zeng Jia poured bitter water at the first moment he saw Xu Jia: "When I was an agent before, I felt that there were so few projects, and I was not picky enough, but now that I am in charge of investment, I found that there are not few projects, but few reliable projects, you don't know how outrageous the plans sent to the mailbox are, in order to cheat the investment, those guys dare to do anything, and the Transformers vs. Sun Wukong, the copyright fee is enough to drink a pot." ”

How can she be speechless to describe, she asked herself about her temper, she had to read the script sent by the mailbox, and she was so angry that she wanted to block the other side.

However, after carefully reading other emails, she found that at least this script still has gimmicks, and other projects are bullshit.

"Hehe, unreliability is the norm, if they are all so reliable, how can the circle come to this point." Xu Jia shook his head with a smile and said: "You think the market is hot now, it's because you are standing in our position, but if you put aside the output of our Jiaxing, you will find that there are basically not many profitable film projects on the market, even TV and variety shows." ”

The impact on the film and television industry has long been predictable, and with the advancement of science and technology and the increase in entertainment methods, the public's energy cannot be focused on only one side.

What's more, compared with other entertainment methods that are becoming more and more progressive, film and television listening is gradually falling behind, and there is no room for survival at all when it was shoddy before, and the market has begun to force producers to become high-quality.

Because producers not only have to compete with their peers, but also with cross-industry competitors, such as short videos, games, etc., everyone is competing for users' time, so naturally whoever has higher quality will be more likely to attract the attention of users.

"No wonder you've been pioneering in other areas, and you want all of us to work hard, it turns out that you have seen this clearly a long time ago." Zeng Jia sighed.

She asked herself that after so many years of hard work, she could still be called a talent in terms of ability, but compared with Xu Jia, it was simply a heaven and an earth.

Now that she found the pessimism about the future prospects, she couldn't help asking: "Should the company's business shrink and retain its strength and wait until the industry recovers before entering the market in a big way?" ”

As for the shrinkage of the business, the decline in her influence as a president, she didn't think too much about it at all, and she was completely focused on the overall situation of the company.

"No, if we are the head of the industry have shrunk, what about other companies, everyone is retreating, and there is only one result, that is, to lose this market, we don't want the territory and users, we have other companies to rob it, I believe that Penguin, Ali These big capitals will not mind burning money to seize our market."

Xu Jia shook his head, his previous thoughts were similar to Zeng Jia's, but he sat on the position of his head, only to realize that he had only seen closer because he was standing low before.

In the past, when Jiaxing was just a small shrimp, he could naturally hide under the tall man, anyway, when the sky fell, there was a tall man on top, and when the other party couldn't hold it, he could clean up the mess again.

But now Jiaxing is that tall man, if he doesn't stand up, the entire industry will be sluggish, and Jiaxing's fate will never be good.

"Not only can we not retreat, but also burn a lot of money into it, as long as it is about the same project can be invested, at present we are not short of money, what we have to do is to maintain the vitality of the market, do not require how hot it is, at least not to completely cold down, just like a stove in winter, let the stove go out, and the end is that the whole house is frozen to death." Xu Jia said with a serious face.

He would rather spill his money and listen to it than lie in his account and become a bunch of numbers.

"At present, there are not many suitable ones, but they can't spend money if they want to." Zeng Jia said helplessly.

She understands what Xu Jia means, it's just that it's difficult for a smart woman to cook without rice, not only Jiaxing lacks projects, but the entire entertainment industry lacks reliable projects, and the current situation is drought and waterlogging.

"Create demand if there is no demand, there are so many directors in the company, so many IPs outside, if there are similar ones, you can take them down, as well as short dramas and online dramas, you can increase investment, as long as you can break even, even if you lose some money to maintain the company's personnel, and the market vitality is stable, you will achieve your goal." Xu Jia almost said that the other party was too solid-eyed.

Whenever there is a change of president, one can be spent more than the other, but the money is really like a waste, and I can't even hear a sound, from this point of view, Zeng Jia is still quite trustworthy.

"Okay, I'll go back and discuss with Mr. Zhang of + video, as well as the skit plan you promoted in the Hangzhou branch, this activity should also be able to burn part of it."

Zeng Jia paused, and hesitated: "I still want to review you, the person in charge who was sent to Hangzhou before was really inconsiderate, and he didn't bring the branch up, and you have to go to rectify it yourself, otherwise call him back and change someone to Yuqing as a deputy." ”

She knew a thing or two about the people she sent in the Hangzhou branch, but she didn't know that the other party almost broke the big thing.

Xu Jia has put a lot of thought into the self-media, she is clear, the Hangcheng branch is the center of the future development of Jiaxing's self-media, but she arranged such an important task to the wrong person, and her responsibility is also not small.

"The review will be exempted, if I punish you this time, the company's personnel appointment and dismissal will be even more constrained in the future, I still say the same thing, not afraid of making mistakes, just afraid of doing nothing, not putting people in that position, who knows if it can be used, always give people a chance." Xu Jia waved his hand.

If Zeng Jia was selfish, it would have been fine, but he had investigated, and the person in charge of the branch did go up by merit, but when he was at the headquarters, he had not yet reflected the indecisiveness of the other party's style of doing things.

It wasn't until he became the head of the branch that he found it inappropriate, which was within the scope of his acceptance.

(End of chapter)