"Who to pick, who to let go, you decide, I will be responsible for the money and see the results, in short, there is a premise that it cannot affect your own work, do you understand what I mean, then the gains outweigh the losses." Xu Jia emphatically preached.

The reason why the mini program game is proposed is to open up the market, after all, the Internet is now fiercely competitive in all aspects, rather than fighting in the red ocean, it is better to develop the blue ocean.

But your own territory must also be stabilized, otherwise it will become a joke if you lose your watermelon and pick up sesame seeds.

"Yes."

The two nodded in unison.

Xu Jia looked at Zhang Yiyi on the side and said, "How about it, are you interested in doing it together?" With the traffic pool of your Douying, this kind of mini program game is the most suitable carrier, and it can also add a lot of trouble to the penguins. ”

As for Ali, he didn't mention it at all, although Ali was at his peak at this time, and Ma Yun was even more in the limelight for a while.

But in Xu Jia's eyes, the biggest enemy is always the penguin, Ali is surrounded by Jingdong and Pinxixi, not to mention that the defeat is decided, at least there will never be the current hegemonic demeanor.

"Count us bytes, forget the rest, since it's causing trouble to the penguins, we bytes must be involved." Zhang Yiyi didn't think about it and said.

The biggest threat in his eyes is also the penguin, it can be said that Byte was able to take the position, completely because the penguin did not react, and then immediately launched the strategy of going to sea, so as to stabilize the position of the giant.

During this period, whenever a flaw is revealed, the penguin will not give the byte any chance, and the traffic penguin is more important than anyone else, but unfortunately compared to the unstoppable byte, the penguin is still too twilight, and the action is too stiff and slow.

"Then it's decided."

Xu Jia made up his mind to launch this plan to attack the penguins, not because he was disgusted with the latter, but in fact, the two sides have cooperated a lot of times, and the results are often gratifying.

It's just that in the domestic business world, if you want to grow up, you must break through the sky shrouded by penguins.

……

Stayed in the magic capital for a week.

Forcefully dispelled those outrageous rumors, Xu Jia returned to the headquarters in the capital.

The sales terminal and the middle end of the propaganda are set, then there is the last production start, this step is not so simple, after all, the OEM factory also has to choose well, and the selection of peripheral products is also a trivial matter.

This kind of work happens to be suitable for the careful Zeng Jia.

"In terms of food, I have temporarily set up ice cream, biscuits, spicy strips and these fast-moving consumer goods, even if the domestic competition is too big, there are backpacks, clothes and other clothing categories, stationery can also be appropriately done, in short, there is no technical content or low technology content, we can do it, the main thing is brand value, and only take the high-end track."

Xu Jia stood in the conference room, facing several senior executives of the company, and scolded Fang Xuan: "Some people must say that we are cutting leeks, but in fact, as long as we are stained with brand value, we will carry a premium, and in Huaxia, the low-end track has long been rolled up to the point that it can no longer be rolled, and we can only go to the middle and high-end. ”

"At least in terms of quality, we can give consumers a guarantee that any of our peripheral products are safe and secure, which is stronger than those that are purely IQ tax, and then in terms of brand value, I handed it over to the Modu branch to do, Director Yang will be fully responsible for the promotion and marketing of these products, and the live broadcast department of the Hangzhou branch is the sales terminal of the industrial chain, and the shipping channel is mainly online, and I can still trust Brother Yang to lead the team."

"The reason why we gathered here is to solve the beginning of production, the OEM factory will be handed over to you to find and negotiate, including product selection and quality control, these are the top priorities, especially the latter, if there is a problem with quality control, everything I said before is in vain, and it may even affect the reputation of our Jiaxing itself, so I ask you to personally strictly control this link, is there a problem?"

When he put the matter in the meeting, it was no longer a discussion, but a notice.

The development and expansion of peripheral products is imperative, and whether Jiaxing can continue to develop enough depth in the limited market depends on the development of peripheral industries.

That's how Hollywood's giants came to be, and Xiangjiang Films lost on this, and it can also be said that it died on piracy.

But as long as Xiangjiang has enough protection for cultural property rights, with the glory of Xiangjiang's film and television industry, so many film and television companies will not have such a tight capital chain, at least they will not die so quickly in the cold winter, so that they can continue to produce good works.

Instead of doing whatever it takes to make a profit, even if it damages the foundation of the entire industry, it doesn't care.

But if you want to say that this kind of person is hateful, people are also trying to survive, those who are original, they can't make much money through hard work, and the slightest mistake will be doomed, on the contrary, those who follow the trend make a lot of money, and they will naturally not fall into the pit if they step on the road that others have walked.

If this situation continues for a long time, who is willing to sacrifice their own interests and forge a new path?

What Xu Jia has to do is to make a project, even if the box office fails in the end, it can make up for the cost through various channels, and even make money, and those profitable projects become more profitable.

To put it bluntly, if you can't raise the upper limit, then make sure the lower limit.

"Leave the quality control matter to me, I will take care of this, if you have any questions, you can always ask me." Zeng Jia was the first to speak.

Anyone with a discerning eye can see that this link is the most important, but the merit is not obvious, and it is easy to implicate something on the body, which can be said to be a great loss, and Zeng Jia is willing to take the initiative to take it, which is equivalent to reducing a thorny problem for everyone.

"Okay, responsible, I can still trust Sister Zeng." Xu Jia clapped his hands and looked at the others.

Although the two have not communicated in advance, they still have a tacit understanding when it comes to the matter, and this burden must and can only be taken over by the other party, and he can't rest assured that it will be replaced by someone else.

"I'll choose the products, during this time I will do market research to see what kind of products our fan group is interested in, and cooperate with the Jiaxing fan management department to act together online and offline." Cai Yinong said slowly.

She is living a pension-like life in Jiaxing now, and she doesn't mind if she can find something to do, and she still has a keen eye for the market.

(End of chapter)