The future direction of the studio was set, and the atmosphere in the office suddenly eased

Xu Jia asked instead, "How is the mobile version of PUBG running?" Is the implementation of the overseas strategy thorough enough? ”

You must know that in his eyes, if "PlayerUnknown's Battlegrounds" is a hen that lays eggs, then the mobile game version is a hen that lays golden eggs, and the latter has a much stronger ability to attract gold than the former.

"I'm going to report to you, last month's turnover was 150 million US dollars, domestic players accounted for 52%, and the rest was contributed by players in Dongying, beautiful countries, the Middle East and other regions. The person in charge of the studio excitedly reported the results, and did not forget to make a sycophant at the end.

Don't look at his studio, it's not big, but it's already a dazzling new star in the domestic game industry.

Even the revenue is stronger than Mihoyou next door, but he knows very well that the credit for all this is not on himself, but on the boss in front of him.

While everyone was thinking about going deeper with the PC version of PUBG, this man was the only one who chose to go his own way, developing a mobile game and putting most of his energy into it.

The current results also prove this man's amazing vision, and the profitability of this game can be compared to the entire Jiaxing.

After Xu Jia calculated this conclusion in his heart, he also instantly understood why giants such as Penguin and Ali used to ignore the domestic film and television industry, and why they would rather develop the idol economy than improve the quality of dramas.

can make money lying down, who is willing to work hard?

In the eyes of other Internet companies, the film and television industry is to work hard to make money, and the key is not necessarily to make money.

"This piece continues to deepen,Study how to optimize the game content,In addition, there can be innovation in costumes and props,But not too quickly,To give players a time to react,But also to fully respect their wishes,For example, if a certain prop is launched,Take a look at everyone's reaction first,If the reaction is strong, then take it off the shelf,In short, the player's experience is the mainstay,And pay attention to the game balance,In any case, krypton gold can not affect the game experience,You must know that hundreds of millions of civilian players,Even if you don't charge a penny, They are the cornerstone of the whole game. ”

"Of course, if you can, it is also a direction to let these free parties charge a first-rush gift package." Xu Jia admonished.

Free players can't be regarded as users who occupy game resources, but as part of the game, without them, how can they increase the game experience for those Kryptonite players? How can those local tyrants enjoy cheers and applause after charging their money?

After figuring out this joint, the mentality of these free players will naturally change, they are free NPCs that don't cost money and don't occupy resources, and on the premise of not affecting krypton players, it is also appropriate to give them enhanced patches, and from time to time to send some gift packages, which is considered a salary.

By the way, it can also stimulate the consumption of local tyrants, after all, if they don't open up a gap with these free players, how can they highlight their differences?

"I understand that in this area, we have always adhered to the idea that as long as there is no problem, we will not change it without authorization, but in terms of user experience, it really needs to be strengthened." The person in charge of the studio nodded, he didn't dare to do anything to the game without Xu Jia's permission.

If an aspect is updated and causes users to churn, then he is the culprit and would rather do nothing than make a mistake.

And this is precisely the key to the smooth operation of PUBG on PC and mobile, although occasionally players say that the gameplay is old-fashioned, but most players still enjoy it.

"Well, although we hold the copyright of PUBG, there are still mobile games of the same type in the world, and we still can't let our guard down." Xu Jia said.

Compared with the blooming of chicken mobile games in the previous life, in this life, because "PlayerUnknown's Battlegrounds" is in his hands, he is the first to eat crabs in the mobile game version, until the success of the strategy of going to sea, and other game companies have followed up after seeing the prospect of chicken mobile games.

Among them, Penguin and NetEase can be said to be more greedy than the other, in their eyes, the domestic game industry should be divided equally between the two of them, and the following game companies are strictly guarded.

Unexpectedly, a Xu Jia ran out of the sky, and he bought two companies casually, which made the game industry uneasy.

This was before miHoYo's "Genshin Impact" came out, and even so, the revenue from "PlayerUnknown's Battlegrounds" made Penguin and NetEase feel the crisis and wanted to snipe in this regard.

"Yes, understood!"

The person in charge had a solemn face, and he also knew that the current situation was full of dangers.

……

After inspecting the Blue Hole Studio, Xu Jia didn't go to miHoYo, but turned his head to the Byte Headquarters.

Before going, I deliberately contacted Zhang Yiyi, who was surprised for a while after receiving the news, it had not been too long since the two last met, but I didn't expect to meet again so soon.

For Xu Jia, who has been developing in the capital, it is really rare.

When he arrived at the byte headquarters, Xu Jia followed the front desk to Zhang Yiyi's office, who was making tea, and the steaming heat rose into the air.

"Dong Zhang, so interested, look at this posture, you are not shallow in the tea ceremony." Xu Jia teased.

He knows nine out of ten about tea anyway, but it doesn't prevent him from occasionally making tea in front of guests in the office.

However, Zhang Yiyi is obviously not, the other party's methods are extremely skilled at a glance, and they have charm.

"You just have fun, there are really few people who can have this treatment, and normal guests come to my secretary."

Zhang Yiyi scolded with a smile without replying, and then said, "You came to the Demon Capital to specifically look for me, what kind of medicine is sold in the gourd?" Haven't we talked about it before, or do you have any new ideas? ”

Based on his understanding of Xu Jia, the latter has always been in the Three Treasures Hall for nothing, and since he took the initiative to find himself, there must be something.

"There is indeed a new idea, the streaming media knows it, I plan to rely on you Douying to build this streaming media platform, the target is Netflix, after all, if you rebuild, it will take too long to accumulate, and it is easy to be blocked by the other party during this period by creating industry barriers."

"As far as I know, Netflix and Disney have started to contain us, and obviously they can see that if we rise, it will eat into the market that they already have, and the development cost of this part of the Asian film and television market will be higher than they expected." Xu Jia said his intention, this time it was actually a special trip to take a ride with Douying.

(End of chapter)