"You have personally talked to me, of course you have to help with this favor, and besides, we Douying is also one of the shareholders, how can we do it." Zhang Yiyi said with a smile.

This is a scene, to be honest, their bytes do not have much stake in the streaming company, and in this case, he is reluctant to let him make a wedding dress for other companies.

But since it was Xu Jia who came forward, he was willing to open this opening, mainly because the projects that Xu Jia valued had never failed, and he still had this trust in the other party.

"Cheng, by the way, try to put the direction of the force on Tik Tok, the domestic part of our Jiaxing is still famous, and overseas is the place that needs to be explored." Xu Jia admonished.

What he values is the overseas traffic of bytes' Tik Tok, it can be said that Tik Tok has swept the world so far, and it is the head of short videos in North America.

"It's easy to say, but on the surface, we will definitely not exert too much force, after all, you know that over there, we are being investigated very strictly, so that people can see that it is not good for you and me, and it may take time." Zhang Yiyi said.

He is still very confident in the achievements of his group's software, which is indispensable for Xu Jia's guidance, so he can't shirk this matter.

"Thank you very much." Xu Jia raised the teacup and touched it with the latter.

……

September 30.

The trailer of a TV series on Tik Tok suddenly circulated on the Internet, and many entertainment bloggers issued reviews, either positive or negative, but without exception, they all added a lot of heat to this TV series.

This method of promoting TV dramas through short videos, although it is already common in China, is still relatively innovative overseas.

At first, many people didn't see that this was a hidden advertisement, and they really became interested in this TV series, and with the words Warner's production, they also had a little trust.

"You don't need to find any global movie stars and singers to recommend, there are Di Shini and Netflix, the price of wooing them is too high, put the route on being close to the people, mobilize more bloggers with high fan stickiness, don't just look at the number of fans, it's useless."

Xu Jia began to command the people in the publicity department, this is the first time since the establishment of the streaming company to release his own works on a global scale, whether it can get off to a good start depends on the results of "Squid Game".

Because of this, even Penguin, Wanda and many other participating groups have also sent representatives to pay attention, and none of them are not salivating for the vast global market.

Even in their eyes, the profitability of "Squid Game", including other things such as "Aquaman", is secondary, and the important thing is whether it can open channels through the global market and seize the next part of the market share and discourse.

If they can seize it, then they can use this springboard to try to promote their business to the global market, and it is precisely because of this that those vested interests who already have a cake in overseas markets will also do everything possible to block this channel.

"Yes, we are in contact, and Warner is actively reaching out to various bloggers in this regard." Yang Tianzhen said for the first time.

As the person in charge, she personally stared at this situation, and in the face of overseas propaganda in the future, in her opinion, I am afraid it will become the norm, and she cannot be left behind.

"Well, what about the situation in China? What about audience acceptance? Xu Jia said casually.

In fact, he didn't care too much about the domestic repercussions, in the final analysis, this film is aimed at overseas exports, and many perspectives are specially for Westerners, so that domestic audiences will inevitably feel awkward in some places.

"It's okay, everyone is generally praised, although there is no phenomenal popularity of "Hurricane", but the response is not small, it is a popular drama, + there is also feedback on the video, and the number of new members has increased a lot." Yang Tianzhen reported.

"Continue to maintain, just to mention Duan Yihong's popularity in China, he has been rooted in the domestic film circle recently, and his awareness at the public level is not high." Xu Jia nodded, and then said: "I'll leave it to you to keep an eye on it first, "Changjin Lake" will premiere tomorrow, I have to take a look, just remember one thing, for the overseas market, it is to pull up the fan base at all costs, and spend money to let them know the name Jiaxing." ”

Even if he knows that in the face of overseas markets, publicity funds may be a bottomless pit, he is not false at all, who makes streaming media have so many participants.

As long as these guys see the possibility of opening up overseas channels, one by one gives up the funds.

Let's just say that this time when "Squid Game" was released, CJ Entertainment and Toho Co., Ltd., which had been pulling each other back, were working at the same time and spent a lot of money on publicity, even if they knew that most of their efforts might have to make a wedding dress for Jiaxing.

Because they knew very well in their hearts that without Xu Jia, they wouldn't even have the opportunity to spend money.

A day passed.

Xu Jia appeared in Jiaxing Restaurant, and it is said that there are actually few premieres of Jiaxing movies in this place.

After all, Jiaxing has cooperated with other parties to shoot a lot of projects, considering the feelings of the partners, they usually change to a more grand and luxurious venue, and it is also to give Wanda a face and put it in their theater.

However, "Changjin Lake", as a wholly-owned project of Jiaxing, finally chose to be carried out in Jiaxing Restaurant after repeated discussions, and Xu Jia was also happy to walk away from the company.

Guarding the door are Zhang Yi and Zeng Jia, they are responsible for picking up and entertaining guests, because "Changjin Lake" has the significance of the National Day gift film, the people invited by Jiaxing to watch are mainly insiders, and only a small part is given to fans by lottery.

"How about it, Director Zhang, are you ready to teach the younger generations in the film industry a lesson? Let them see that you want to make a big production, and that's easy. Xu Jia said with a smile.

In fact, Zhang Yimou's control of big productions is not bad, but these veteran directors are good to say before they become famous, and the more they get to the back, the more stubborn they become, which leads to the fact that the parts that they are good at in producing movies are very prominent, and the parts that they are not good at pull their hips hard.

"You're killing the old man, what kind of class, I'm handing in my homework."

Zhang Yi and Xu Jia are also familiar now, waved his hand to drive this kid away, and said, "Come in, Han Sanye and they are waiting for you to entertain them." ”

"Cheng, then I'll go over first, you guys should be seated here, compared to this part of the complicated branches, what can really win applause is the movie itself." Xu Jia said a word and went to the hall leisurely.

(End of chapter)