Before looking for Niu Chongyun, Tian Shengda made three preparations in addition to taking out a loan.

The first is to shoot a promotional information film for the production of "Chinese soft-shelled turtle essence" with a large number of soft-shelled turtles. He spent tens of thousands of yuan and asked the people of the soft-shelled turtle farm to pick soft-shelled turtles in baskets and pour them into the production equipment.

The second is to fill all the special oral liquid for life nuclear energy students bought on the market into their "Huaxia Turtle Essence" bottle as "Huaxia Turtle Essence".

The third is to find a national advertising company and write an advertising script.

As long as you negotiate with Niu Chongyun to endorse the advertisement of "Huaxia Turtle Essence", everything can be officially filmed in accordance with the written script and officially start filming the advertisement of "Huaxia Turtle Essence".

Tian Shengda found the leader of the running team of Niu Chongyun's provincial sports bureau and asked Niu Chongyun to endorse the advertisement, and the captain of the long-distance running team agreed.

Tian Shengda told the captain of the long-distance running team that the key to filming this advertisement well is to ask Coach Niu Chongyun and his backbone athletes to work hard.

If they don't work hard and don't work hard, there is no way to shoot a good advertisement.

If the advertisement is not shot well, the effect of publicity will naturally not come out.

When the captain heard this, he couldn't help asking, "Then what good can you do?" ”

Tian Shengda said with a smile: "I am a businessman, and I know that the secret of ghost grinding is money." Therefore, I hope that in the allocation of advertising expenses, you should not only take into account all parties, but also highlight the core, and not let the core characters suffer. ”

"What do you mean?" The captain of the long-distance running team was doing such a thing for the first time, and he didn't know how to distribute the advertising money, so he tentatively asked Tian Shengda.

"Based on the experience and experience of working with others in the past, I think it is more fair and reasonable to distribute it according to the ratio of 1:2:6:1." Tian Shengda said.

"The sports bureau accounts for 10%, the long-distance running team accounts for 20%, the cow coach accounts for 60%, and the backbone athletes account for 10%."

"Is sixty percent of the coach high?" The captain of the long-distance running team asked.

"Not high." Tian Shengda shook his head and said.

"It's not high at all. On the contrary, if possible, you should also increase the percentage of coaches. Tian Shengda continued.

"Why?" The captain of the long-distance running asked puzzled.

"If it weren't for Coach Niu revealing that the achievements of his athletes, in addition to scientific training, are drinking turtle blood and eating turtle meat, I wouldn't have asked him to shoot this advertisement. Do you think he's important? Tian Shengda explained.

"Then I have to report to the bureau to see what the bureau leaders think. You sit here for a moment. After the captain of the long-distance running team finished speaking, he reported to the bureau.

An hour later, the captain of the long-distance running team returned.

He told Tian Shengda that the leaders of the bureau have signed and agreed that you will ask Coach Niu and his athletes to shoot advertisements to support the vigorous development of the local economy.

The leader said that the advertising fee is 10 million yuan, no bargaining, no counteroffer, and the standard price is unified.

Tian Shengda did not bargain, according to the agreement, he paid 1 million yuan to start filming first, and paid off the balance of the arrears in full within three months after the advertisement was broadcast.

He chatted with Niu Chongyun on the grounds of discussing advertising shooting with Niu Chongyun.

"Niu Jiaotou, you account for sixty percent of the advertising costs, which is reasonable and legal, and no one can help you." Tian Shengda said to Niu Chongyun, "Although it is not as good as your intellectual property transfer fee, I will make up for you from another channel." ”

Niu Chongyun did not speak.

"This is a letter of appointment from our Zonghua County Health Products Company, and we have decided to hire you as the company's technical consultant. The annual technical consultant fee is Lu Bai Yuan, which is issued once every six months. ”

After Tian Shengda finished speaking, he immediately took out a red-covered appointment card from his briefcase and handed it to Niu Chongyun with both hands.

"We originally wanted to hold a heavy hiring ceremony like Wanjiazhuang Group, but considering the old experience of not revealing money, we didn't hold it. I don't know what your opinion is? Tian Shengda asked.

"Keep it low." Niu Chongyun took the red letter of appointment, flipped through it and replied.

"We plan to start officially filming the advertisement of Huaxia turtle essence the day after tomorrow, I wonder if you have time?" Tian Shengda asked Niu Chongyun's opinion.

"It doesn't take a dedicated time." Niu Chongyun said, "During this time, the Sports Bureau has arranged for me to interview many reporters. ”

"When the time comes, you will contact the conference affairs and put on the Huaxia turtle essence, and when the time is ripe, I will naturally say according to the advertising script. As long as your advertising photographers capture the camera at the right time, the effect is many times better than shooting an advertisement for the sake of shooting an advertisement. ”

"That's great!" Tian Shengda held Niu Chongyun's hands and thanked him.

"Words count!" Niu Chongyun said. "I can speak for you, but I can also make you lose ......"

“OK！” Tian Shengda happily popped out two English letters.

It didn't take long for the advertisement of Huaxia Turtle Jing to come out, so that He Weide and the people of the whole country watched it on TV and newspapers, which was lively, thorough, and excited.

In the TV commercial, I saw groups of workers, carrying large baskets, pouring soft-shelled turtles into the equipment one by one, and the spectacle was shocking.

Niu Chongyun took the Chinese turtle essence and said to several backbone athletes, this is the special health supplement we drink when we train.

When being interviewed by reporters, Niu Chongyun suddenly picked up a box of Baohua Turtle Essence, pointed at it and said to everyone: "Look, what we drink is this Huaxia Turtle Essence." He is a special health tonic for our Niu Jiajun athletes. ”

It was the same at the meeting, when the head of the Niu Chongyun Sect held the Huaxia Turtle Essence Health Care Supplement, and said to the others in the meeting: "You asked us what the secret is?" The secret is to drink Chinese turtle essence often! As soon as you drink it, it will work, and if you want to get the first place, you will get the first place! ”

He Weide thought that this was even more powerful than the small traders and vendors he saw in the market when he was a child.

Compared with the self-employed people who set up stalls on both sides of the road, they can also do business, and they are thick-skinned. It works as soon as you drink it! ”

All of a sudden, the "Chinese soft-shelled turtle essence wind" quickly blew across the country, from no soft-shelled turtle not to no banquet, to no soft-shelled turtle essence and no oral liquid.

Huaxia soft-shelled turtle essence has not only become a new fashion for many people to give gifts, but also has become one of the must-have items for some people to stock up.

"Boss, when the advertising agency suggested that you go to Coach Niu Chongyun as an endorsement, why didn't you pay attention to others? Look at the wind blowing now, do you regret it? Zuo Ailin looked at the company's shipment report and asked He Weide.

"You say it's windy, and the wind has always been gusting and blowing, how can it blow every day? So, I don't have any regrets that I don't regret. He Weide replied.

"But Niu Chongyun's influence is still very powerful." Zuo Ailin said.