Chapter 151: Men socialize, smoke a cigarette, and have a glass of wine
After a day of discussion and repeated revisions, the modification plan was finally determined, and three sets of samples were taken out and sent to He Weide for final decision.
He Weide felt that it was necessary to listen to the opinions of middle-level relevant personnel such as the marketing department, production department, quality department, and comprehensive department, and concentrate their wisdom, so he made a list and asked the comprehensive department to notify the relevant personnel to hold a Zhuge Liang meeting together.
Designers of packaging and advertising came together to listen to their opinions.
He Weide said straight to the point at the Zhuge Liang meeting on packaging and advertising modification: "Call everyone here, just one thing, put forward everyone's revision opinions on the packaging and advertising patterns of life nuclear energy health care products."
Why modify? Because our life nuclear health care products have not only won the title of Ministry of Excellence, but also included in the National Torch Program projects, we must fully reflect these two latest achievements in packaging, advertising and other promotional materials. ”
After He Weide finished speaking briefly, he asked Zhang Xinying to explain and explain in detail the reasons and the purpose to be achieved before and after the modification of the packaging and advertising patterns.
Then he called the person in charge of design, and made a specific elaboration on the design reasons, intentions, and purposes of the three versions, so as to help everyone further understand the advantages and disadvantages of the three versions.
He Chonghu first took the lead in speaking: "I am running the market, going south and north all the year round, not only to understand the opinions and suggestions of users, distributors and agents on product quality, but also to understand their views on packaging products and advertising.
The perception of packaging and advertising is generally good. First, it should be simple and generous, second, it should be easy to understand, and third, it should be catchy.
I'm each leaning towards option one.
In the first row of the 12 words of "Provincial Excellence and National Torch Plan Project", it is recommended to add the word "product" after "Ministry Excellent", and at the same time remove the word "project", which is not only smooth but also avoids crowding.
The arrangement of the whole text and pattern suggests that the four characters of 'Life Nuclear Energy' should be in cursive font, golden yellow, centered, and large, and the left of the top box is 'Provincial Excellence and Ministry of Excellent Products', and on the right is 'National Torch Plan'. Below the text, there are the corresponding icons.
Above the four words 'life nuclear energy', there are 10 words of 'life nuclear energy, health and happiness', and below it are 10 words of 'supplementing nuclear power and enhancing spirit', these 20 words are slightly smaller than the four words of 'life nuclear energy'.
The background color of the above text is more appropriate to use red. At the bottom, yellow is used as the background color, and on top of yellow, the R&D unit and health care product manufacturer are clearly written.
At the same time, it is necessary to skillfully put the two products of oral liquid and capsule on it to play the role of the finishing touch. ”
After He Chonghu finished speaking, the other participants expressed their opinions.
The vast majority of people agree with He Chonghu's opinion.
After all, with the boss, no one wants to be a mute.
It's okay to be dumb once in a while, but it's okay to be dumb once in a while, and if you do too much, in the end, the boss will really let you be dumb, and being a dumb is enough.
After summarizing it, He Weide decided on the revision plan.
The person responsible for the design and modification of the packaging and advertising plan, according to He Weide's opinion, has repeatedly improved it several times before finally deciding on the modified design plan of the packaging and advertising.
Zhang Xinying sent the latest advertising plan to the advertising department of relevant media, including CCTV, and replaced it with a new version of TV commercials and paper media advertisements, so that life nuclear health care products once again shocked users and shocked the audience.
At the end of the afternoon, he got off the bus at the gate of the College of Engineering and walked all the way home.
When I got home, I found a man in his fifties who looked like a professor, standing in front of the opposite door reading a book, and felt a little strange, so he took a serious look at the other party.
Isn't that the person who walked in front of him just now, and was constantly shouted "Professor Che" by those college students?
Could it be that the person living opposite me is Professor Che?
"Professor Che, forgot to bring your key?" After He Weide handed him a cloud cigarette, he took the initiative to say, "Why don't you come to my house and sit down for a while?" ”
"You are the Mr. He who bought Professor Liu's house?" Professor Che Shunlu saw him open the door, so he asked rhetorically.
"My name is He Weide, and Professor Liu's house was sold to me." He Weide pushed open the door and smiled at Professor Che: "I wanted to visit the professor a long time ago, but due to mundane things, I am really sorry to see Professor Che now." ”
"Do you work in the area, or in the city?" Che Shunlu entered the house and asked He Weide.
"I set up a private enterprise in Longfeng Economic Development Zone, which is self-employed, and I work by myself, which is not worth mentioning." He Weide replied.
"People who have their own business are generally very good characters." Che Shunlu affirmed.
He Weide turned on the color TV and handed the remote control to Che Shunlu, "Whichever station you like, choose whichever one you like." ”
Che Shunlu saw that this was a 29-inch imported Hitachi color TV, and was very surprised. As far as he knows, there are so many teachers in the College of Engineering, and no one has bought such a "giant" color TV, at least more than 10,000 yuan.
"Professor Che, it's better to hit the day than to choose a day, you watch TV, I'll fry two dishes, and drink a glass of wine together."
He Weide didn't allow the car to refuse, and went to the kitchen to stir-fry after speaking.
In about half an hour, He Weide made a stir-fried meat with chili, a stir-fried beef with potatoes, and a pork rib soup, and took out a bowl of dishes.
Che Shunlu's child was studying in college in the provincial capital, and his wife had not yet returned, so He Weide took away the other extra dishes and chopsticks before opening a bottle of Moutai and pouring eight points each of the two wine glasses.
Che Shunlu saw the amount of wine He Weide poured and nodded with satisfaction.
Pouring eight points of wine is the most basic etiquette at the banquet.
Pouring eight points of wine is not only to prevent accidentally spilling wine when serving wine glasses, but also to remind drinkers not to be greedy for good wine.
Nowadays, few people know the true meaning of these old rules.
Act in a measured manner, leave room for speaking, treat others with a tolerant heart, and behave calmly, which is reflected in the banquet, that is, the wine is poured eight points.
If it is too full, it will be lost, and if it is too profitable, it will be discharged.
Accepting the ordinary, accepting regrets, and accepting a life that is not too full is really extraordinary, really no regrets, and really great consummation.
"Professor Che, this is the first time you have come to my house, I will toast you two first."
He Weide picked up his wine glass and touched his wine glass a little lower than Professor Che's.
After toasting two glasses of wine and smoking a cigarette, between the two men, there are more words to communicate, the qi will be smooth, and the emotions will be natural.
The interaction between men is actually very simple, smoke a cigarette, drink a glass of wine, and passers-by become acquaintances.