"Then how can we put the doing in the inaction?" Zuo Ailin asked He Weide.

He Weide told Zuo Ailin that advertising is actually divided into two forms: hard advertising and soft advertising.

On visible and intangible platforms such as television, paper media, and various walls, it is all hard advertising, that is, opening the window to tell you that this is an advertisement, believe it or not.

Using experts, leaders, celebrities, users and other authoritative groups to directly and indirectly tell the story of a certain enterprise or a certain product in the form of news reports, papers, reports, documentaries, seminars, lectures, seminars, etc., is called soft advertising.

Soft advertising is often difficult to detect, and it is deliberately advertised, because it is more likely to be trusted because of its natural authority.

Especially when there is fierce competition in advertising, advertising in a different form will receive unexpected results.

"I can't eat hot tofu in a hurry. Erin, I already have a complete planning plan for the advertising of soft-shelled turtle and the world's health care products. You just have to follow the plan. He Weide said to Zuo Ailin.

"I'm in charge of the specific things, but you have to check for me." Zuo Ailin said.

"That's for sure, I'll be the only one to do it." He Weide smiled, "I can't let others know that I opened the soft-shelled turtle Jiatianxia health care products company." ”

Zuo Ailin successively found the Propaganda Department of the Qingjiang Municipal Party Committee, the Municipal Animal Husbandry and Fisheries Bureau and other units, and made a detailed report on how the company was going to publicize and introduce the idea of Qingjiang soft-shelled turtle to the whole province and the whole country.

The leaders of the two units attached great importance to it and reported to the ministers of the Standing Committee and the deputy mayors in charge in a timely manner.

After listening to the report, Long Shangguo, the deputy mayor in charge of agriculture, felt that this was a good opportunity to publicize Qingjiang's agriculture, and promptly called He Chaoxuan, member of the Standing Committee of the Municipal Party Committee and director of the Propaganda Department, to communicate.

Subsequently, the city set up a special reporting group, with He Chaoxuan as the leader, Long Shangguo as the political commissar, the deputy director in charge of information of the Propaganda Department, the director of the Animal Husbandry and Fisheries Bureau, and the manager of the soft-shelled turtle Jiatianxia Health Products Company as the deputy leader, and the principal leaders of the townships and towns concerned as members.

In accordance with the idea of "company + base + farmer" and the development of the whole chain of agricultural industrialization, the whole publicity report is comprehensively and systematically excavated and reported.

After the publicity and reporting plan was finalized, the reporting team contacted CCTV Agricultural Channel and Zhanggang TV in a timely manner, and after repeated negotiations, both stations accepted the invitation of Qingjiang City and sent special personnel to conduct interviews and series of reports.

"Boss, you're still amazing." Zuo Ailin leaned on He Weide's shoulder and pointed to the CCTV Agricultural Channel, which was broadcasting a series of reports on the development of agricultural industrialization in Qingjiang City + Base + Farmers.

"Am I powerful, don't you know now?" He Weide pressed Zuo Ailin and said with a laugh.

"Go and go, talk to you about the east and the west. I'm talking about this series on TV. Zuo Ailin pointed to the TV, "Advertisements have become reports, isn't it, is that what you said is to do something and not do it?" ”

"These departments, experts, media, etc., are particularly high-quality resources for us.

For ready-made high-quality resources, you don't use them in vain? He Weide said with a smile, "To do business, we must use more brains, and brains are the real primary productive forces." ”

"I see." Zuo Ailin "giggled", "Why do you let your own legal wife not use it, and use someone else's." ”

"What do you mean?"

"I'm just making an analogy. You can use your own stuff anytime. And with other people's things, it is necessary to consider opportunities, costs and willingness, which point cannot be reached, it is possible to overturn. Zuo Ailin sighed.

"I didn't expect that my unrequited first love still has the potential to be a philosopher." He Weide said with a smile, "As soon as the pattern of things rises, it will be completely two different realms. ”

"So, other people's don't need to be used in vain," Zuo Ailin said, "but it's also useless, because what is someone else's is someone else's, and sooner or later it will be someone else's." Don't you say, that's the case? ”

"You mean, you're someone else's wife?" He Weide touched Zuo Ailin's head and asked.

"Not yet. But if you don't ask me to be my wife, sooner or later, I will become someone else's wife. Zuo Ailin smiled half-truthfully.

"Wouldn't I feel more accomplished?" He Weide said with a smile, "If you train a wife with others, when the time comes, you can also charge a training fee." ”

"You? It's really a veritable He Peel, the bird cub passes, you have to pluck the feathers down. Zuo Ailin said with her mouth curled.

"If you don't say it, I really didn't think of it. Now, as soon as you say it, I'm really going to pluck one of your hairs and store it as a memento. He Weide laughed loudly.

Half a month later, Qingjiang City's "company + base + farmer" breeding soft-shelled turtle, the implementation of planting, breeding and integrated development of the rich economy, began to be broadcast in CCTV agricultural station and Zhanggang TV station in different forms, causing a huge repercussion in the country.

Leaders of agriculture and aquatic departments in more than 100 counties and municipalities have led technicians and large soft-shelled turtle farmers to study, visit and learn from experience.

Experts from the Qingjiang City Animal Husbandry and Fisheries Bureau said that "Mozi" specifically described Qingjiang's "fish, turtles, turtles, and turtles as rich in the world," and the "Geographical Chronicles of the Tang Dynasty" said that "Qingzhou Gong Turtle Jia."

As early as the Western Zhou Dynasty, the state set up an official position of "turtle people", which was specifically responsible for catching, producing and supplying fish, turtles, turtles, mirages, etc. That is to say, as early as more than 3,000 years ago, China began to have artificial breeding of soft-shelled turtles.

As early as the Han Dynasty more than 2,000 years ago, the people of Qingjiang knew how to cook soft-shelled turtle.

Before the Qin and Han dynasties, soft-shelled turtles have always been regarded as "spiritual objects" and "mascots" in life.

Qingjiang soft-shelled turtle, folk also called group fish, water fish, turtle, etc., also called Wang Ba. The reason why the soft-shelled turtle is called Wang Ba is because the lines on the abdomen of the soft-shelled turtle look like a "king" character plus a "eight" character.

Soft-shelled turtles are different from turtles, soft-shelled turtles are turtles, turtles, turtles, turtles, turtles, turtles, The back carapace of the soft-shelled turtle is soft and has no patterns, while the dorsal carapace of the turtle is hard and has many patterns.

The soft-shelled turtle has a very fierce personality, and generally does not let go easily after biting people, even if Lei Gong screams, it will not necessarily let go, while the turtle's personality is relatively gentle, even if there are some more lively, it will not take the initiative to attack humans.

Especially when encountering danger, the turtle will retract its head and limbs into the shell, hence the idiom of the turtle with a shrunken head.