Chapter 51 Traffic Monetization
The student union of Yenching Institute of Petrochemical Technology has a total of six departments.
The six departments are divided into many small branches, which cover almost all the activities of the school.
8:30.
In the office, Chen Mengting finally finished her work.
She let out a long sigh of relief, looking at the stacked work log, and inexplicably felt a sense of accomplishment in her heart.
In the more than a year since she became president, she has been busy with all kinds of chores every day.
She not only has to deal with the daily affairs of the foundation, but also follow up and guide the drafting, printing, registration and distribution of various documents, reports and regulations......
This semester, these jobs will be handed over to Qian Hao one after another, although there is no guarantee of how good his previous work is, but at least he can't leave any mess for Qian Hao.
After tidying up the things on the table and resting for a while, she opened the drawer again and carefully opened a copy of the [company plan] in the drawer.
After opening the plan, Chen Mengting silently looked at the "three-step" plan in the book.
Step 1: Screen talents, reserve talents, and build a platform.
Step 2: Produce works, improve the platform with works, and absorb traffic.
Step 3: Monetize, expand and earn the first pot of gold, and create better and more traffic-absorbing works.
The "three-step" plan is not too long, only two pages, and the implementation content is also very simple, basically written in Chen Mengting's simple and easy-to-understand things, and the feasibility is extremely high.
Chen Mengting is like a treasure!
She had a hunch that this plan was like a slowly opening door, and there was a road full of light at the door.
And she is at the beginning of the road, trying to take the first step forward.
But......
She also had doubts.
That's traffic monetization.
How to monetize traffic?
Especially since they are just starting out, their traffic is limited, and there are no channels for monetization at all......
09 years.
Although the network is booming, and at the same time, the traffic market has gradually taken shape, but let alone Chen Mengting, a college student who has just graduated from college, even many big bosses can't understand this.
With this doubt, she turned on the computer and clicked on the post bar of youth literature.
She saw the hot post from the post bar [Shocked, this book actually shocked the world! ], it became [She was born out of nowhere, the whole process was shocked, and the publishing industry will usher in a big storm! 】。
September 4 to September 11.
One week......
The number of replies below this post has exceeded 4,000!
The author of this post is [Paramecium], whose real name is Cao Li, and she is an ordinary classmate in the news department of the student union.
And the previous post [Shocked, this book is actually an international shock! The author is [Nangong Nan] and a classmate of the Ministry of Information, whose real name is Zhou Wenqiang.
These two classmates did not have a sense of existence in the news department at first, but in an ordinary meeting of the student union, Zhang Sheng, who was hiding in the shadows, chose them.
In fact, it was not only them, Zhang Sheng also picked the remaining four or five classmates, and after the selection, Zhang Sheng gave himself a sum of money, so that he took them to participate in the writing activity of this signing meeting in the name of "social activities", and then, in this activity, the things written by these two people stood out in the post bar......
"Traffic ......"
"The traffic of the post bar should be the traffic, right?"
"However, neither the two accounts of [Paramecium] nor [Nangong Nan] have any attention from netizens, and it is only the post itself and Lin Xia himself who are popular, but the account is ......"
"Who cares about who the poster is?"
So, what is the meaning of such traffic and how to monetize it? Will the post bar give money? How can you give money to Tieba, it's just a platform......"
"So, didn't Zhang Sheng spend more than a thousand yuan in vain?"
"Also, the two posts of [Paramecium] and [Nangong Nan] can be popular, and there seems to be some force behind it......"
“……”
The more Chen Mengting thought about it, the more clueless she became, she felt that she had fallen into a dead end, and it seemed that she couldn't get out.
It was at this time......
There was a knock on the door in the office.
Chen Mengting turned off the sticker bar and subconsciously stood up to open the door.
"Senpai."
"Zhang Sheng?"
The door opened.
She saw Zhang Sheng.
She beckoned Zhang Sheng to come in, poured him a glass of water, and then sat down.
"Has Senior Sister been busy lately?"
"It's busy, um, but if something happens, I can still spare some time to come out, what's wrong?"
"The signing project, our "media" has done a very successful job, the market response is very good, Zhou Wenqiang, Cao Li two classmates, you pay a little attention, and Qiao Fang, a student from the photography and video department, the photo she took is one of the hot pictures on the Internet, from the photo, I can see that Qiao Fang is a good seedling, in the future of our company's publicity brochure, you can find her to shoot ......" Zhang Sheng sat on the chair next to Chen Mengting, pushed his glasses, and said with a smile.
"Zhang Sheng, I have a doubt......
"Senior sister, ...... you say"
"I don't understand the traffic you said before, and then, what I don't understand even more is, how to monetize the traffic? I took a look at the replies under the account posts of [Paramecium] and [Nangong Nan], some of them are real people, and the other part seems to be a water army invited by the Internet, Zhang Sheng, are you still spending money to hire a water army? Chen Mengting looked at Zhang Sheng.
"Senior sister, you really impressed me, I thought you were very powerful, but I didn't expect you to be so meticulous......" After Zhang Sheng listened to Chen Mengting's words, he suddenly smiled even brighter.
"So, you paid for a troll? Are you behind it? After Chen Mengting heard Zhang Sheng's words, she felt as if she had guessed the essence of this matter.
But......
She saw Zhang Sheng shaking her head: "Senior sister, the publishing house itself wants to hold Lin Xiahuo, on the one hand, because Lin Xia's book is not bad, on the other hand, Lin Xia is good-looking, the physical publishing industry is not popular, and it is quite difficult for newcomers to debut and become famous...... Lin Xia is on fire, the book sells well, and they can make money, right? ”
"You, what do you mean, this post can be popular, Lin Xia can be popular, and the driving force behind it is ......"
"Yes, senior sister is very smart, I just let the two accounts of [Paramecium] and [Nangong Nan] publish it at the right time, and then, those people behind the scenes saw this post, they thought it was good, they felt that it had the potential of fire, and then, they pushed it with their hands......" Zhang Sheng took a sip of boiled water and replied with a smile.
"Are you taking advantage of the situation?" Chen Mengting was stunned.
"Well, a group, or a person, when he is weak, he must take advantage of the situation, follow the general trend, push out his own things, and then create value for people......"
"But, what's the point, I still don't understand, what's the point of us doing this, isn't that working for nothing?" Chen Mengting frowned.
"Senior sister, you only think of shallow things, there are deeper things, I said, we are creating value for people, but also to prove the value of our team, when the value is really reached, we can realize it!"
"So how do you monetize it? I still don't get it. Chen Mengting only felt that her head was too big.
"Senior sister, I believe you should understand Lin Xiahuo's process, right?"
"Got it."
"Lin Xia's fire, we guessed that there was a driving force behind it, but can we also say that this is our company's first "successful" project? ”
"Yes, so what?"
"Then now, senior sister, I'll tell you about the second project, this project, I'll slowly teach you how to monetize traffic and make the first pot of gold, this is my project plan......" Zhang Sheng smiled, and then handed Chen Mengting a plan.
Chen Mengting opened the plan and saw the [School Flower Plan].
…………………………
When I came out of the student union, it was already half past nine.
Zhang Sheng walked in the direction of the dormitory, took out his mobile phone and dialed a call.
Soon, the phone went through.
"Hello? Hello? ”
"Hey, Brother Wang, hello, I'm Zhang Sheng!"
"Zhang Sheng! Oh my God, you're finally willing to call your brother, is this your number? Zhang Sheng, have you finally figured it out? Great, where are you now, I'll pick you up? ”
The calm voice on the other end of the phone instantly became extremely pleasantly surprised after confirming that it was Zhang Sheng.
Zhang Sheng showed a smile: "Brother Wang, I have a project and want to cooperate with you......"
"What project? Say it quickly! ”
"I'll come and talk to you tomorrow......"
"Good!"
After hanging up the phone, Zhang Sheng closed his eyes and recalled the operation of each shop at the intersection of Yanjing Fujing, and a smile appeared on the corner of his mouth.
He opened his eyes, and they were sharp.
Monetize your traffic!
Let's get started!