Chinese New Year in 2011.

Probably the craziest Spring Festival for group buying.

Starting from the Spring Festival Gala program, to various New Year's greeting short films and Internet headlines on the first day of the Lunar New Year, from the magic capital, Yanjing, Hangzhou, Yangcheng, and then to the second and third-tier cities in China......

As long as Huaxia can name the city's subway entrances, bus stops, and taxis on the streets, you can see countless group buying advertisements.

The three major brands of [Hand in Hand], [Harvest Group Buying] and [Fengyu Mall] are almost crazy, wreaking havoc on the whole of China.

A one-dollar movie ticket, a two-dollar family bucket, a three-dollar tourist attraction, and even a thirty-dollar star-rated hotel......

Countless dazzling preferential group buying strategies have rushed into the eyes of consumers like a tide, making consumers overwhelmed, and even having the illusion that they are God!

And everything is ......

All originated from the former group buying originator website [Groupon] will be listed on the NASDAQ in the United States in March this year!

More than a month before the listing!

Whether it is Dong Zhongjun of [Epps Capital], or Pang Lei of [Hongsen Capital], or Li Zongyao of [Hongtian Capital]......

Countless capitals are all staring at the various news released by [Groupon] on the other side of the ocean.

They saw that when Andrew was questioned by reporters, the head of [Groupon] announced that he had made all preparations before the listing, and the listing valuation was about 20 billion US dollars!

They also saw Andrew publish a set of data, which is that in 2009, [Groupon] only had 120 employees, and the business was limited to only 30 cities, and at the end of 2010,

With more than 4,000 employees, Groupon has expanded to 565 cities and generated nearly $285 million in revenue for the company......

They saw that with the madness of [Groupon], they also began to go crazy, and countless capital was integrated into [Groupon], making this cake bigger and bigger, and everyone was excited to stare at the listing of [Groupon] in early March, and looked forward to what kind of madness it would be after the listing......

The astonishing data seems to illustrate one thing, that is, the group buying market seems to be promising!

"We missed the Huaxia version of Google, Search, we also missed the Huaxia version of Facebook, Weibo, and now, we can't miss the Huaxia version of [Groupon]!"

"From the beginning of February to March, this is the final battle!"

"Win this decisive battle, the market in China, we have the final say!"

“……”

In the capital circle, I don't know when this sentence began to circulate.

And this sentence not only stimulates more capital to enter the track of group buying, but also stimulates many small capitals who want to follow like crazy in this era, and at all costs, they have to go to the table and play the cards of this [group purchase war]!

………………………

February 10th.

The eighth day of the first lunar month!

[Tengji Technology].

Zheng Huateng stared at the [National Parkour] data.

Relying on the strong traffic of Qgou, the data of [National Parkour] is still increasing, and the number of registered users in Huaxia has successfully exceeded 23 million throughout the Spring Festival.

But......

The new version of the [anti-addiction system] made Zheng Huateng feel a little headache, and the payment rate plummeted.

Although [National Parkour] is still scolding, a few New Year skins have been released, and the sales of New Year skins are not bad, from February 2 to the eighth day of the new year, it has earned them nearly 10 million in revenue, but compared with expectations, the data is still unsatisfactory......

Moreover, I don't know if the Chinese New Year is coming to an end, or for whatever reason, the daily activity of their [National Parkour] is getting lower and lower!

With 23 million registered users, the daily active users are only about 700,000!

You know, the peak of this game used to be far more than one million!

On the other hand, the competitor [Temple Run] has already exceeded the million level in terms of daily active users, and it is steadily rising, and the number of downloads has exceeded 40 million, as if it is already a phenomenal mobile game!

The failure of [Mobile Game Strategy] made Zheng Huateng feel blocked.

But......

Zheng Huateng's eyes were not on [National Parkour] at this moment, but on the increasingly crazy [Thousand Group Battle].

Open the screen, open all kinds of news, insert ads, and all you see are group buying websites of various brands......

It was so crazy that Zheng Huateng once felt that the entire Internet had been occupied by countless group buying websites, and even online shopping overlords like [Taozhu.com] were affected by [group buying] and lost some of their traffic.

"As of today, nearly 5,000 large and small group buying websites in Huaxia have ...... in this track."

"This track is very congested, and the major capitals are like bloodthirsty devils, going crazy and ......squeezing into this track."

"The market value of our Huaxia version of [Groupon], that is, [Baotuan.com], has soared from 1 billion yuan when it first entered the mainland to nearly 7 billion yuan...... A lot of capital is optimistic about our [Baotuan.com], if the overseas version of [Groupon] is listed, if it performs well, the market value of our [Baotuan.com] will rise again! ”

"The 700 million yuan we invested has risen to 3 billion at this moment!"

“……”

in the office.

Zheng Huateng listened to Shen Zhiming, an old friend who had started a business together, walk into the office and report a set of data to himself.

When Shen Zhiming reported the data, he was excited.

In just a few months, relying on the frequent successes in the overseas market of [Groupon], the market value of Huaxia's own [Baotuan.com] has soared, and it once has a tendency to become the leader of Huaxia's group buying website.

"Are we going to continue to inject capital? Completely suppress other group buying sites! ”

Shen Zhiming pushed his glasses and looked at Zheng Huateng.

Zheng Huateng didn't say anything, but after a long time, he stared at Shen Zhiming: "Old Shen, what about Zhang Sheng?" I want to know what he's doing......"

"Zhang Sheng?"

"Yes!"

"Zhang Sheng has been in a relationship recently, watching movies at the beginning of the year, and visiting relatives and giving gifts at the end of the year...... Before the eighth day of the new year, the company has not been, its online shopping website, [Qiangsheng Online Mall] in this year's Spring Festival, the traffic is still maintained in a basic state, no rise or decline, [Honeycomb Pole Delivery] after the annexation of [Mi Nuo Group Buy], there are a lot more merchants, but this year's Spring Festival group buying website is too hard, Zhang Sheng has lost a lot of merchants, it can only be said that the overall is still stable, no increase or decrease, no loss and no profit......"

"He didn't make it to the group buying finals?"

"His capital is limited, even if he takes out a billion yuan, he can't get on the table and can't afford to fight this war of attrition...... Whether it's [Harvest Group Buy] and [Fengyu Mall], they are all smashing the market with billions of billions, and it's great that Zhang Sheng can hold it......"

“……”

A year ago, or even half a year ago.

Zheng Huateng couldn't put Zhang Sheng in his eyes.

But now, Zheng Huateng will no longer underestimate this Zhang Sheng, who has risen step by step from the bottom.

When he saw Zhang Sheng's recent movements, Zheng Huateng narrowed his eyes.

After a long time, he stared at Shen Zhidong.

"Old Shen!"

"You say!"

"We will give up all the shares of [Baotuan.com]!"

"Huh? Let it out? ”

"Yes! In the next half month, we will give up 40% of our shares in [Baotuan.com]! ”

"Ah, now at the critical moment, even when we have the advantage, we are leaving?"

Shen Zhidong stared at Zheng Huateng in disbelief, and after a moment, he frowned: "Are you not optimistic about group buying?" ”

"I always have a hunch that the group buying war is too crazy now, invisibly, it's like a big pit, and I'm going to retreat for a while!"

"However, now that [Groupon] is doing well in the United States, and we are all out now, isn't it all in vain that our previous efforts have been wasted? Our analysis group buying is all very optimistic about this track! ”

"Retreat!"

in the office.

Zheng Huateng squinted his eyes, and after a long time, he finally made such a decision.

"Oh, good!"

“……”

Shen Zhiming was silent for a moment, and finally nodded.

He once again glanced at Zheng Huateng, who was sitting in front of the computer, wearing glasses, and looking elegant and easy-going.

From the beginning of its establishment to the present, it has been more than ten years!

The ups and downs of more than ten years are enough to prove Zheng Huateng's vision!

He said to retreat, then make a fortune and leave!

………………………………

The ninth day of the first month.

The crazy group buying war of the Spring Festival made Li Yanhong realize the horror of capital!

She took some people who used to be [Minuo Group Buy] to fight in the battlefield every day, thinking of all kinds of plans to pull people, but under the heavy capital of capital, they became more and more difficult.

In the face of the tide of opponents' offensives, she failed to attract more merchants and users for [Hive Pole Delivery], but her own resources are constantly being lost.

It's a desperate war!

In the war with capital, you can only have more capital and better strategies to take advantage, otherwise, you can only be slowly eaten away by capital!

From the second day of the first month to the ninth day of the first month......

She walked into [NC Entertainment] almost every day, wanting to see Zhang Sheng.

For nearly a week, the capital-backed [Lainiao Takeaway] software is frantically conquering the city, and [Lainiao Takeaway] completely copied Zhang Sheng's [Honeycomb Extreme Delivery] model, with a combination of [online group buying] and [offline delivery], bombarding this market, and many small takeaway software either died directly on the spot or was acquired and merged......

Although the current [Honeycomb Pole Delivery] still has an advantage, however, the balance has begun to slowly tilt!

Especially during this time of Chinese New Year!

[Hive Extreme Delivery] is getting more and more difficult on the way to merge and devour, and since the fifth day of the new year, it has been unable to compete for [Lainiao Takeaway]!

In addition, [Harvest Group Buying] and [Hand in Hand] have both made their own offline takeaway companies, and instead of competing for territory with [Lainiao Takeaway], they follow [Honeycomb Extreme Delivery] to compete for various offline ......

Li Yanhong vaguely felt the capital, and the whole encirclement and suppression of Zhang Sheng, and this trend of encirclement and suppression has become more and more obvious!

But......

When he was on the edge of the cliff and faced wave after wave of capital pressure, Zhang Sheng did not go to work.

Until the morning of the tenth day of the first lunar month......

The exhausted Li Yanhong finally met the energetic Zhang Sheng.

When she knocked on the door, she saw Zhang Sheng yawning, looking lazy and sleepy, and there was no sense of urgency that the big war was about to begin.

(End of chapter)