From the second half of last year to the second half of February this year.

According to incomplete statistics!

Huaxia's [Thousand Regiment War], the overall amount of money burned has exceeded [10 billion].

Moreover, as March approached step by step, everyone squeezed their last breath and regarded the last few days of February as the final battle of the team battle!

Many years later, when people recalled the "Thousand Group War" on the Internet, many self-media and bloggers couldn't help but sigh.

[This is the year of the last delusion of God for consumers!] 】

[[Thousand Regiments War] is the first battle after the advent of the mobile Internet! 】

【……】

Late February.

This smoke-filled Internet group buying war has reached the most tragic level!

Watch a movie for a dollar!

Pizza for a dollar!

Watch a drama and buy concert tickets for a dollar!

……

When you arrive on February 23rd, as long as you log on to the website, you can see countless products similar to "one-dollar purchase"!

Consumers are surrounded by countless [group buying], like stars, walking into one physical store after another, almost enjoying God-like treatment!

But......

This is obviously not the craziest of all!

The craziest thing is the [Apple 4S] mobile phone, which has become the craziest rush purchase project in this [group buying war]......

The large and small [Apple] mobile phone stores across the country are plastered with various advertisements such as [Hand in Hand], [Harvest Group Buy], [Friends Network] and so on.

Consumers walk into the store!

"Log in to [Hand in Hand], place an order to buy [Apple 4S], only need 800 yuan, 800 yuan, [Hand in Hand] Please buy a mobile phone!"

"1 yuan to buy [Apple 4S], 1 yuan, only need one yuan, log in to [Harvest Group Buy]!"

"[Friends] limited-time discount, register [Friends] to buy [Apple 4S] mobile phones, and more value-added gifts to give away......"

“……”

Countless group purchase advertisements and the person in charge of the local push swarmed around the consumers, shouting all kinds of group buying projects, and then, the consumers registered various group buying websites in a daze, and finally only spent a few hundred yuan, and snatched the mobile phone of [Apple 4S]!

In many second-tier cities, even this kind of [group buying] has begun to use the name of "poverty alleviation", group buying local push personnel have begun to infiltrate the gates of various large and small areas, holding loudspeakers, shouting various "poverty alleviation" slogans, sending baskets of eggs and rice, and forcibly teaching a group of old ladies who can't use mobile phones and computers......

This era is becoming more and more magical......

And capital is getting crazier and crazier!

From February 23rd to February 28th!

In just five days, another group buying website [Hands-on.com] invested by Pang Lei of [Hongsen Capital] has burned nearly 600 million yuan!

100 million or more to be burned every day!

In this group buying war, there are no more routines, it is more ferocious than whose funds are more ferocious, whose patience is more, whose pushers are crazier, and who has attracted the most users!

"This is a decisive battle!"

"We have to win!"

“……”

February 28th!

On the last day of February, Pang Lei slapped the table hard, and his eyes were already red.

There are three investors in [Hand in Hand], one is Li Hong of Soudu, the other is his [Hongsen Capital], and of course, the other is Jin Zhengzhong, the boss behind [Shengshi Entertainment......

Pang Lei's money bombarded various offline advertising fields, and Li Hong searched various publicity channels on the Internet, searched various links and hot searches, including the headlines of countless media, and Jin Zhengzhong, the boss of [Shengshi Entertainment], produced various star resources to pull fans into the pit......

Under the combined force of three lines!

On February 28th, the registered fans of the entire website exceeded an astonishing 20 million!

The daily active users even achieved 5 million, which is an incredible number!

When the day of February 28 ......

When Shen Mingqiang, the person in charge of [Hand in Hand] and CEO of [Hand in Hand], officially announced the data, the entire group buying market was in an uproar!

Subsequently, Shen Mingqiang looked at his competitor excitedly!

Three-in-one crazy money burning, very useful!

He saw that [Hongtian Capital] couldn't resist the burning, and finally shrank back into the corner with [Lainiao Takeaway], focusing on takeaway, and since February 22, he has withdrawn from the competition.

He saw that [Tengji Technology] behind the Huaxia version of [Baotuan.com], the originator of group buying, had completely withdrawn its shares, and took over [Xingbang Capital], a new capital group purchase in China......

[Pulse Capital] Huaxia's spokesperson Xu Chao invested in the [Harvest Group Buy], burned very tired, it is obvious that the financial strength has been unable to hold on, and finally took refuge in the [Jiahu Technology] behind [Taozhu.com], but, not long after, [Jiahu Technology] threw all the remaining shares of [Harvest Group Buy] and [Group Group Buy] into the market, and was given by a group of small capital, just after that, although the small capital struggled to resist and began to burn money, it was still forced to retreat, and waited until the last day of February 28, when [Hand in Hand] suddenly exerted force, [Harvest Group Buying] was difficult to resist, although the capital chain was not broken, but it could no longer hold on......

As for [Fengyu Mall], despite its strong rise, it is a slow beat after all, and the foundation is always unstable, although it is impatient to sit at the table, but it has never been able to produce any decent cards!

Shen Mingqiang also saw the former [Rice Glutinous Group Buy] and [Group Buy]......

As early as the beginning of this year, after being by Zhang Sheng, these two group buying websites that were still sitting at the table were all torn apart!

At first, [Group Buying] barely held on, but after [Hongtian Capital] stopped investing in [Group Buying], [Group Buying] couldn't hold it directly, and the daily traffic of one million couldn't be maintained, not to mention competing with their [Hand in Hand], and even [Baotuan.com] and [Xiaomi Group Buying] couldn't compare, although it cooperated with [Qiangsheng Online Mall], it was already in a precarious position!

As for Zhang Sheng's [Qiangsheng Online Mall]?

This old 6 has always been enough to survive, although it has annexed some merchants and users of [Mi Nuo Group Buy], so that you can't beat him, but the ranking has always been outside the top five, for mainstream group buying websites, it can't form any threat at all, let alone affect the enthronement!

It's less than a year!

The group buying market is like a sea of vicissitudes!

Many brands have ascended to the throne and are overtaken in an instant, and then collapsed......

In the end, [Hand in Hand] became the winner!

"Next, field, takeaway!"

"The number one enemy [Hive Pole Delivery]!"

"From today onwards, we will cut off all cooperation projects of [Honeycomb Extreme Delivery], first cooperate with [Lainiao Takeaway], we have users and volume, and kill Zhang Sheng's [Honeycomb Extreme Delivery] first!"

"After killing Zhang Sheng's [Honeycomb Pole Delivery], we will slowly draw it to [Lainiao Takeaway], this is my plan!"

“……”

February 28th!

Last day of February!

Shen Mingqiang of [Hand in Hand] called investors Pang Lei, Li Hong, and Jin Zhengzhong.

In the office.

Shen Mingqiang ambitiously took out his plan, and then stared at a few people and said his purpose.

This is Shen Mingqiang's most exciting day!

With tens of millions of users, they have already pressed other group buying websites under their feet, their eyes have been staring at the takeaway track, and they are greedily staring at the big cake of [Hive Delivery]!

After saying the purpose, Pang Lei of [Hongsen Capital] nodded: "I made an appointment with Li Zongyao in the evening, and I will have a good chat with Li Zongyao...... I believe that Li Zongyao is also very interested in this contract! His [Lainiao Takeaway] has a relatively limited share in the Yanjing area, and Yanjing is the strongest place for our [Hand in Hand], and cooperating with our [Hand in Hand] is something he is determined to achieve, and he has talked to me many times! ”

“……”

………………………………

Despite his daily situation, Jos is still lying in a hospital bed, and he pays attention to various news in the tech world every day.

Especially the market in Huaxia, he attaches great importance to it.

[iPhone4S] was released on February 18.

But the official sale in Huaxia is about March.

But......

On February 28th, Jos saw that the commercial department of Huaxia was still reviewing the information of the iPhone4S.

This makes Jos have to suspect that Huaxia officials deliberately want to delay for a few days to let Huaxia's damn [Apple 4S] create more sales opportunities!

Especially Huaxia's damn [Apple 4S]!

February 28 at noon.

The sun shone on Jos's thinner and thinner cheeks, and Jos, who was on a snorkel, thought about what Zhang Sheng had done before, and still couldn't help but move angrily......

But, it's no longer angry!

During this time, he abandoned his stubbornness and self-righteousness, and has been following various treatment plans in the hospital, cooperating with the doctor to the best of his ability, and stabilizing his body within a range.

"The group buying market in China is very crazy, and [Apple 4S] is treated as a high-quality product for group buying!"

"In 10 days, the first batch of sales of [Apple 4S] officially exceeded 130,000 units in Huaxia, and the number of scheduled orders exceeded 200,000, which is a great milestone for China's local domestic mobile phones, however, 1999's mobile phones, all the parts are pieced together, there is no core thing, their profits are very low, the factory profit of a mobile phone, only 200 yuan! But as far as I know, their net profit is even lower, and they still can't get back their original cost after the 100,000 units are sold......"

"When our iPhone4S officially hits the Chinese market, their [Apple 4S] will completely become a low-end joke......"

"Cheap doesn't mean sales!"

“……”

Weiss walked into the hospital bed and followed Joss to report on the situation of [Apple 4].

After hearing this, Jos first frowned at the data of 130,000 sales and 200,000 pre-orders, but after hearing the profit, Jos nodded slightly.

He lay silently on the bed.

About ten minutes later......

He saw Vess walk into the hospital room again.

He heard the news that the iPhone 4S had finally passed the audit and could be sold in China on March 3.

This comforted him.

But at the same time, he heard another piece of bad news!

On the Mexican side, there is a batch of smuggled goods of [Apple 4S] that have entered the US market......

(End of chapter)