Chapter 509: The Storm Rises Again!
So far!
The number of global downloads of [Temple Run] has exceeded 50 million!
Compared to the [Temple Run] of the same period in the original world, this data is not eye-catching.
However, compared to other mobile games of the same period......
But it has been a great success.
[Tengji Technology]'s [National Parkour] so far this data can reach 30 million!
…………………………
【Zhongsheng Mobile】was founded in 1998.
In that era when the use of BB machines was at its highest, Ye Guojun, the founder of [Zhongsheng Mobile Phone], devoted himself to the research and development of mobile phones.
In 1999, the first all-Chinese dual-band GSM mobile phone [ZTS] was launched.
It was a golden age everywhere.
As soon as [ZTS] was released, it quickly occupied the market, and in the next two years, it sold nearly 200,000 units!
After the millennium, [Zhongsheng mobile phone] is under the leadership of Ye Guojun, and continues to expand its territory, and launched the second mobile phone called [Xiaoshentong] (the original world is similar to PHS), which has driven the new direction of the development of mobile phone manufacturers, and [Zhongsheng mobile phone] has also reached the peak by virtue of [Xiaoshentong], and the annual mobile phone sales in 04 have reached an astonishing 10 million units, and the sales volume can once be wrenched with the [Nokia] in full swing!
At that time, Lin Guodong was still standing on a high-rise building, and he lost nothing for the first transformation, although he had a group of loyal entrepreneurs, he was very confused and didn't know where the direction was......
At the time, Joss was sharpening his knives, gathering more than 1,000 internal employees to form a team to develop the iPhone, and began a project that was classified as highly classified......
At that time, Ma Yunhua was fooling around investing, working hard to draw a big pie for countless capitals, saying what the future of [Taozhu.com] would be, and he once sat on the stone in a daze, not knowing how to go ahead......
……
In the future, if you want to do [the history of the rise and fall of Huaxia mobile phone], then, you will definitely write about [Zhongsheng mobile phone].
But......
The author must be embarrassed.
Ye Guojun in 04 must be the current Jos-level figure!
But the Spring Festival after 04 years, perhaps because of frequent overtime, or the endless emergence of competitors, or maybe it was a failed marriage, and the inexplicable disclosure of 3G R&D secrets.
Ye Guojun died suddenly at home without warning.
After the sudden death, the internal chaos of [Zhongsheng mobile phone], the power struggle entered a white-hot day, and even the upcoming color screen mobile phone [Z3] was delayed for half a year before the official release, after the official release, the entire mobile phone market has long been not the world of [Zhongsheng mobile phone], the sinking market of foreign Nokia mobile phones is booming, foreign Samsung is menacing, [Z3] sales have been completely crushed by the whole line, although barely keeping the capital, but in the face of the increasingly vigorous market [Zhongsheng mobile phone] has been powerless.
In fact......
After the fall of Zhongsheng mobile phone, the rest of the emerging domestic mobile phones could not withstand the large-scale invasion of foreign mobile phones, and the market completely collapsed.
April 2nd.
Morning.
In the president's office.
Ren Kai silently looked at the [Apple] mobile phone.
This domestic copycat mobile phone that came out last year has been booming in sales at this moment, and [Apple 4S] has sold more than one million in just a few months!
For a domestic mobile phone, this is a very amazing data!
Ren Kai's eyes were very complicated, and there was an indescribable sour taste, in addition to bitterness, there was naturally a sense of jealousy.
Since 05 years, since Ren Kai took the throne, Ren Kai has been trying his best to restore the glory of [Zhongsheng Mobile] to its former glory.
But......
An enterprising superior, you can stabilize the internal team, in fact, it is completely insufficient!
You have to have a keen and forward-looking vision, and at the same time, you have to be vicious to the market, and it is clear that Ren Kai does not have these factors.
He is just a master of success, from 05 to 10 years, every mobile phone they launched, are decent, relying on the glory and reputation of the past, sales are not bad, but it is also very marginal, barely able to hold the first position of domestic mobile phones, but it can only resist, in the face of [Samsung], [LG], [Nokia], [iPhone] and other overseas brands under the raging, there is no core technology of domestic mobile phone brands, only self-protection......
In 10 years, the iPhone 4 was released.
Ren Kai feels that it is a new era of smart phones.
So, he decisively began to invest in everything, desperately pushed in the direction of smart phones, and also launched the [ZE] touch screen mobile phone with a decent reputation.
However, the [ZE] touch-screen mobile phone is completely unable to withstand the wave of copycats initiated by Zhang Sheng......
Not only the copycat tide, but also the price tide!
699 is not profitable mobile phone price, how do you let them follow?
Big companies have a lot of money?
Right!
That's right, a large company like [Zhongsheng Mobile] does have a lot of money and rich heritage, but at the same time, the equity structure of a large company is very complex, and every shareholder meeting is like a large quarrel meeting.
When he walked into the large conference room with the proposal of [price war], the entire large conference room suddenly became a pot of porridge, and the quarrel was not finished for more than a week......
On the one hand, these shareholders said that they can't reduce the price, because the price will be reduced once the wind blows, isn't that self-chaos? Our [Zhongsheng Mobile] is Huaxia's [iPhone4] and has its own brand value!
Another wave of shareholders said that they would cut prices, adapt to the scene, and even make no money, so they had to lay down the market, otherwise they would be swallowed up sooner or later......
Ren Kai's means of ascending to the throne itself are not very glorious, voting rights and administrative rights are actually in the hands of this group of shareholders, and his temperament is uncertain, unable to control the overall situation, when the official decision not to fight the price war, it is already two months later!
For two months, the daylilies are cold!
In 2011, the major departments of [Zhongsheng Mobile] unified their opinions and began to prepare for the new [ZE] 2nd generation mobile phone......
But when everything is ready, and a wave of markets is ready......
[Apple 4S] was suddenly born!
This time, it's no longer 699, but 1999, but, this time, the cost of [Apple 4S] itself is very expensive, the configuration is actually higher than their [ZE] second generation, and the appearance is extremely exquisite.
This makes them realize that their products are like being put on the market, and they can only be crushed by others......
"[Temple Run] is just taking advantage of the opportunity, and then it hits the fire, our [National Cool Run] is no worse than [Temple Run], or even better......"
"[Temple Run] Global S1 Finals, don't think this has nothing to do with your mobile phone, in fact, this game is to build momentum for [Apple 4], itself is a huge mobile phone advertisement, Mr. Ren Kai, we have talked to Mr. Billy, the representative of [iPhone4S], the Chinese representative of [iPhone4S], they will use the [Temple Run] game as an excuse to temporarily review and remove this game from the shelves......"
"We have also talked to well-known domestic video sites such as [YK Live], they will not support the live broadcast of the game, and at the same time, we have also restricted traffic on the topic list of [Weibo]...... During the Temple Run livestream, we will no longer be conducting any traffic ...... In addition, all the industries under Zhang Sheng, I hope that your brand mobile phones can be given certain restrictions......"
“……”
"Mr. Ren, a hairy guy who breaks the rules, but wants to snatch the cake from us, not only I can't see it, but countless mobile phone manufacturers, game industry, and capital in China can't see it......"
“……”
Ren Kai's mind came up with the words of [Tengji Mobile Game Department] Qian Binrong.
In fact, during this time, it was not only Qian Binrong who came.
In the past few days, capital such as [Hongtian Capital] and [Hongsen Capital], as well as domestic mobile phones [Taomi], [VIK], etc., as well as [YK Live] and [Taozhu.com] Commercial Department......
Many mainstream capitals and brands that have suffered greatly from Zhang Sheng's have come in to chat with Ren Kai.
There is only one ...... at the heart of the conversation
That is, if you go outside, you must first settle inside!
We must first remove Zhang Sheng's tumor!
……………………………………
Albeit.
Joss collapsed at the press conference and became the most high-profile news in the tech world.
Although, Zhang Sheng took out the [Apple 4S], which seems to be boasting a cowhide, saying that it is not inferior to the iPhone4S, it does fool the passion of a large number of Chinese users.
But, after all, the name of the person, the shadow of the tree.
The sales of iPhone4S are still crazy, even more amazing than the sales of iPhone4 last year!
1.3 million units sold worldwide every day!
In March, the sales and pre-orders of the [iPhone 4S] in China alone exceeded 4 million units, and the supply exceeded demand.
The company expects that within two months, the global sales volume will exceed 10 million, once again refresh the record, and become a new milestone for global mobile phones!
After the haze of [Spy], the past March was probably the most exciting month for Billy.
He sat in the office of [IPO Huaxia] and drank coffee, watching sales and watching the news every day......
Of course, when he saw Zhang Sheng's [Apple 4], he still felt unusually dazzling and nauseous.
But......
By the middle of March, this feeling had gradually improved.
From mid-March to the end of March, his office was unusually lively.
The person in charge of the mobile game department of [Tengji Technology] came to him and chatted with him about the cooperation of [National Parkour]......
The persons in charge of [Harvest Group Buying], [Lainiao Takeaway], and [Hand in Hand] also came, bringing their software and a large amount of money from the capital behind them......
Even, countless mobile phone dealers in China, the Ministry of Commerce and others have also come......
……
That hateful Chinese man touched the cake of these people.
And then......
An encirclement and suppression against that hateful Chinese is going on quietly!
They hope that the [IPO] company can cooperate with them to eradicate this cancer first, and they hope that not only will they remove [Temple Run], but also [Honeycomb Extreme Delivery], [Qiangsheng Online Mall] and other software, and let [IPO Huaxia] personally come forward to announce the press conference, claiming that these software have viruses......
Faced with these people's requests for cooperation, Billy naturally had a smile on his face......
Losing a little bit of [Temple Run] download money and issuing a statement can completely destroy this Chinese person......
Why wouldn't he do it?
Moreover, the appearance of [Apple 4S] is already the most serious provocation to the iPhone 4S!
…………………………
March.
The daily download volume of [Temple Run] is about 500,000.
At the beginning of April, this figure fell to 300,000, and by April 4, it had fallen again to 200,000......
On April 5th, the number of downloads began to halve, and the number of new user downloads in a day was only 100,000, and at the trough, it was even less than 100,000, only 80,000......
But......
It's not the most brutal!
The most cruel thing is that Zhang Sheng's industry, since April, has been the most brutal encirclement and suppression since the beginning of the business almost at the same time!
(End of chapter)