Chapter 555: The Rule-Maker

In 2010.

Huaxia's annual electric vehicle sales reached a staggering 27 million, an increase of 10% compared to 2009!

Among them, the Japanese-funded brand [Yuanneng], [Green Horse], [New Era] three mainstream brands of battery cars, with a total annual sales of an astonishing 8 million, has always controlled the economic lifeline of Huaxia battery cars, far ahead, and then the battery car brand is also fiercely chasing, but has always been pulled by the three battery cars, can only look at its back and sigh......

In the past year, the total sales volume reached 1 million, ranking 7th in the total sales volume of Huaxia battery car brand.

It is a miracle that a battery car factory that was once about to go out of business can rush to the staggering one million sales mark in a year or so.

But......

It is clear that the ambitious Nie Xiaoping is not satisfied with this miracle.

………………………

June 7.

Zhang Sheng's office is still spacious and simple.

When Nie Xiaoping pushed the door in, he happened to see a morning light shining on Zhang Sheng's face.

Sven's young face actually lingered with a sense of sacredness.

He subconsciously tidied up his clothes, and his excitement made him can't help but speed up his pace.

"Mr. Zhang!"

He walked to the opposite side of Zhang Sheng and sat down, and after sitting down, he quickly took out a stack of authorization and licensing materials about [Hongwei Battery Car].

Chinese New Year this year!

[Hongwei four-wheeled battery car] has come out.

However, due to the lack of formalities from the relevant departments, production, licensing, and even sales are always illegal.

Of course, this is normal.

At present, among the battery cars sold, except for a few leading brands, the rest of the miscellaneous brands are illegal, and many battery car brands are themselves illegal modified cars wandering in second- and third-tier cities.

In the past six months, Nie Xiaoping has been operating [Hongwei battery car], while applying for various regulatory licenses with relevant departments, and after passing various safety inspection procedures, he has finally become one of the few regular four-wheeled battery cars in China that can be licensed.

"Sit ......"

Zhang Shengle looked at Nie Xiaoping he.

This thirty-six-year-old middle-aged man couldn't hide his excitement at this moment.

While introducing his next plans, he chatted with interest about his next arrangements.

"Our [four-wheeled battery car] needs to hold a press conference, Mr. Zhang, can you be the host of this press conference?"

Nie Xiaoping chattered for nearly 30 minutes about his plans for the future, his whole face full of excitement. Red, the more you talk, the more hilarious.

The three major Japanese-funded brands of [Yuanneng], [Green Horse] and [New Era] control nearly one-third of the market in China.

For the past year and a half, Nie Xiaoping has been staring at their data almost every day!

Every time the data is refreshed, Nie Xiaoping has a sense of powerlessness in his heart, and realizes that in the traditional battery car, it is impossible to surpass these three battery cars that require capital and brand effect.

The battery car track, although there is still a huge market, is too crowded!

They casually fought a price war, and the rest of the miscellaneous battery cars could not stand it, so they could only shrink back into the corner and crumble.

In the past six months, he has realized the horror of capital!

He held back for half a year, and when the various license plates of [four-wheeled battery car] were officially down, he felt a new hope!

That's a whole new track!

That track isn't crowded!

At the same time, the corresponding profits are also a lot, and even he can directly cross from the field of battery cars to the field of car companies.

"Mr. Nie, we first have to change a concept!"

"What idea?"

"Remember, it's not called a four-wheeled battery car, it's called a new energy electric vehicle!"

"[New energy electric vehicles]?" Nie Xiaoping was stunned for a moment, then repeated this sentence, and then, his eyes became brighter and brighter.

In the past six months, perhaps under the influence of Zhang Sheng, Nie Xiaoping has been studying all kinds of materials.

In the process of making up for evil and learning, he gradually understood something.

The projects that can really control the tone of business in the future are often linked to world trends.

Such as......

The world is paying attention to environmental protection and carbon emissions.

Ordinary people think that this is something that the big people are talking about, and it has nothing to do with them.

However, some people can imagine a new industrial track from the cumbersome macro level, which is booming, and, for now, this track is not crowded.

For example: [New Energy]!

This is the mainstream of the world!

"That's right! What we sell is not a battery car in the traditional sense, but a new energy electric vehicle that is "environmentally friendly", "fashionable" and "cutting-edge of the times"! ”

Zhang Sheng pushed his eyes, and the smile on his face became brighter and brighter.

"Good, good, good! Mr. Zhang, I will continue to use the theme of [New Energy] at the press conference! ”

"Yes, in the meantime, I'll surprise you again!"

"What surprise?"

"I acquired the [Zhongde Map] ......"

"So ......"

"Every [Hongwei New Energy] battery car will be equipped with a new [Zhongde Map] navigation!"

Zhang Sheng looked at Nie Xiaoping with a smile.

When Nie Xiaoping heard this, he was shocked, and then nodded hurriedly, and then he thought of one more thing.

"Mr. Zhang, the cost price of a Hongwei [new energy battery car] is about 17,000, and the price may be 30,000 yuan for various consumptions from the factory to the dealer, after all, we are a small battery car...... And many oil car brands, such as Changan and Tiggo, have their own small cars, and the price is about 30,000 yuan. Mr. Zhang, if we used a slightly cheaper shell and cost at the beginning, our prices in all aspects could be suppressed, but after using the materials you specified, our price would not be advantageous......" Nie Xiaoping was silent for a moment, and finally asked a question that he was most worried about.

After Zhang Sheng listened, he took the cost list and read it carefully.

There was a brief silence in the office.

"And, Mr. Zhang, it's not a secret that we [Hongwei] started to make four-wheeled battery cars, many large battery car manufacturers are watching us, if they use capital means, change some parts, and keep the cost down, then ...... We still can't win, after all, it is impossible for many car companies to negotiate with relevant departments for half a year like us to get the authorization qualifications down......" Nie Xiaoping continued to add after seeing Zhang Sheng's silence.

Presently......

Many brands of Huaxia battery cars are in a gray area.

In fact, if you don't consider the qualifications and various materials, [Hongwei battery car] can be sold publicly at Zhang Sheng's annual meeting.

Anyway, the relevant departments are in a state of blurred boundaries, although it is illegal, unless there is an approval on it, you will not really stop it from selling them.

But Zhang Sheng always pressed it, asking Nie Xiaoping to run down all kinds of qualifications and authorizations......

On the market, in fact, there are a number of miscellaneous four-wheeled battery cars on sale everywhere, and the sales are quite good!

In this half of the time, how many billions do you have to make less?

"Mr. Nie, we are now making brands and reputations, and we are no longer the miscellaneous battery cars we used to be......" Zhang Sheng looked at Nie Xiaoping and said quietly.

“……”

"Whatever we do, we must first be legal, compliant, and everything must be careful, the reckless brand does not have the support of the state, it is always not in the stream, no matter how brilliant it is, sooner or later it will die out one day......" When Zhang Sheng said this, he stood up and patted Nie Xiaoping's shoulder seriously.

"Mr. Zhang, you are too careful...... In the past two years, I feel that you have changed a lot......" Nie Xiaoping nodded, but when he looked at Zhang Sheng, he was always a little complicated.

"When we are in a low place, we do anything, we don't care, even if we fall, we don't hurt, but when we get taller and higher, more and more people pay attention to us, we have to walk steadily at every step, we have to be careful with every step, after all, falling from the top is not ordinary pain...... When necessary, we have to give up some interests......" Zhang Sheng looked out the window, his eyes became deeper and deeper, as if he thought of some past events.

Nie Xiaoping was silent.

He always felt that Zhang Sheng's young body was hiding the soul of an elder.

He shook his head violently: "Mr. Zhang, then what is our definition?" ”

"The one who makes the rules of the trade!"

"Huh?"

"You go to the stage of the press conference first, you don't have to worry about pricing, you just need to grasp the quality, sit firmly in the rear, and I will help you pave the ...... for other roads"

"The time of the press conference ......"

"Set at 6.18!"

"Huh?"

………………………………

"The theme of this meeting is "Low-carbon Mission in Economic Transformation and Development"!"

"Ten hot spots, ten topics, and ten summits will be used as manifestations to deepen the ...... of "low-carbon development and economic model, industrial transformation and market cultivation"

“……”

The 4th World Environmental Protection Conference, co-sponsored by the United Nations Industrial Development Organization (UNIDO) and the International Energy Conservation and Environmental Protection Association (IEEPA), will be held in Qingdao on June 18 this year.

Commerce.

Xu Linlin listened carefully to the meeting of the leaders and took notes of the meeting.

This year's [Fourth World Environmental Protection Conference] they will participate in the Ministry of Commerce, although Xu Linlin is not qualified to speak at such a grand meeting, but a series of comprehensive small meetings before the meeting, Xu Linlin is going to participate.

On the evening of June 7.

Xu Linlin walked out of the conference room with a notebook.

As she walked to her office and was ready to prepare her speech for tomorrow's meeting, she heard a knock on the door.

"Secretary Xu, Mr. Zhang wants to see you......"

"Mr. Zhang? Zhang Sheng? ”

"Yes......"

"Well, let him in."

"Good!"

(End of chapter)