14 years ago in 1997.

Che Shun, the founder of [Yuanneng] battery car, registered [Yuanneng battery car] with the State Trademark Office.

In 1998, [Yuanneng] battery car won the title of "Yangcheng Consumer Shopping Preferred Brand......

In 2005.

The founder of [Yuanneng] Che Shun died of illness, and his son Che Zhenglong took over his father's position......

From now on......

It became a Japanese-funded brand.

Relying on the rapid expansion of Japanese foreign-funded [Yuanneng] battery cars to all parts of the country, at its peak, it even occupied the sales championship of Huaxia battery cars for a year.

………………………………

14 years later, on June 20.

【Source Energy】Battery car headquarters.

Cha Zhenglong convened a meeting of the elders.

At the meeting, Che Zhenglong talked very seriously about what he saw and heard in the [4th World Environmental Protection Conference Exhibition Area].

also said [Hongwei MINI] and [Hongwei Fengxing]......

A sense of crisis visible to the naked eye is lingering in the entire conference room.

The veterans, who had experienced many business wars, were now aware of the severity of the situation.

Although [Yuanneng Battery Car] is still the sales leader of the three major brands of battery cars in China in April and May, Zhang Sheng's sneak attack has stabbed them fiercely.

The 4th World Environmental Protection Conference (SEC) was held on the second day!

The [Old Man Le] product of the [Yuanneng Four-wheeled] battery car has been subject to nearly 200 return orders......

Some even do not hesitate to lose the deposit, but also insist on returning the car!

"Zhang Sheng seems to have come up with a product that is far beyond this era......"

"This wave, we definitely have to keep up, even if we lose hundreds of millions of production lines, we still have to keep up with ......"

in the conference room.

A voice echoed.

A middle-aged man in his forties pushed his eyes, his eyes were complicated, and his voice was dignified.

Over the years, [Yuanneng] has experienced ups and downs, they have always been at the forefront of the industry, and they have never been overtaken by people like now.

If you fall behind, you will be beaten.

If you are always paralyzed and careless, or if you refuse to transform and stand still, you will die sooner or later!

In fact, when he saw [Hongwei MINI] in the live broadcast room, he felt a very terrible signal!

"We grabbed a [Hongwei MINI] prototype, in fact, I don't want to use the word [grab] to describe it, but for this [Hongwei MINI] high-end sample car, I did pay some personal relationships, so I got one!"

"I have asked my colleagues in the technical department to disassemble [Hongwei MINI], I believe that it will not be long before the approximate parts cost of [Hongwei MINI] and the sample will be placed in front of us......"

The middle-aged man's name is Zhang Xiangyu, and although he is only forty-six years old this year, his hair is nearly half white.

He stood up and said what he thought.

As soon as he finished speaking, there was a knock on the door of the conference room, and then a young man in work clothes hurriedly walked in with a USB flash drive and a series of photos.

When the man walked in, the room fell silent and everyone looked at him......

After seeing Zhang Xiangyu and Che Zhenglong nodding at the same time, the young man hurriedly walked to the main seat of the conference room, and then inserted the USB flash drive into the computer.

Moments later......

From the case to the steering wheel......

From lithium batteries to display mirrors......

From the site to the tire......

After the dismantling of [Hongwei MINI], the brand and photos of almost every important part were presented in front of everyone.

And, of course, a quote!

……

"This price is too ruthless!"

"Take the highest allocation of 3.88 as an example, if, without the support of the state, 3.88 is sold, in our opinion, this is the pure cost price!"

"However, their [battery cost] is more controllable, and some [navigation] may be able to earn a little bit, but they definitely don't make much......"

"If you add in the various operating costs, you may lose a little ......"

"However, the little money lost happens to be the country's various support policies, such as [Hongwei] to build a factory in every place, the government will be free of taxes, rent, and even a part of the money......

"The price of 3.88, we sell, we have to post money, the more we sell, the more we post!"

“……”

The more detailed the dismantling.

The more frightening.

Everyone present took a deep breath.

Zhang Sheng, this guy doesn't talk about martial arts, and he comes up directly at a price that no one has to earn......

It has seriously disrupted the market and forced people directly to the end of the road!

There was silence in the conference room, and then everyone present looked at each other, and after a long time, there was not a single voice.

"We can use a similar look, but we don't necessarily have to use their spare parts!"

"For the spare parts they import, we can use domestic ordinary products, such as brake pads, and we can use the most basic ones!"

"And, batteries, why do we use lithium batteries? We can use lead-acid batteries, but the safety of lead-acid batteries is better......"

"The important thing is that we just need the shell to be exquisite!"

"I briefly investigated, and now consumers are interested in this [Hongwei MINI] because of the appearance of this car, we imitate an appearance, what's so difficult?"

"Moreover, this replacement can minimize our losses, and at the same time, our production speed can keep up, this wave of era dividends, we must eat!"

“……”

in the office.

A voice rang out.

When everyone saw that voice, it was another patriarch of [Source Energy] who stood up, and then said a plan of their own!

"Yes, the key is to be fast, from now on, we have to build the framework for the first time, after the creation of the 4th World Environmental Protection Conference exhibition area, we will be displayed in the [4th World Environmental Protection Conference Exhibition Area], at the same time, we want to make a promotional PPT, we use this PPT, first stabilize those who want to retire the user ......"

"After stabilizing, we will adjust the production line, on the capital side, I will contact, and several Japanese brands have been very interested in us recently!"

"Transformation, we must be fast, absolutely fast!"

“……”

………………………………

The advent of [Hongwei MINI].

It seems to stimulate the most sensitive nerve of all capital and battery car brands.

All of a sudden, everyone got nervous.

This nervousness caused them to quickly overreact.

On the afternoon of June 20.

The three brands of [Source Energy], [Green Horse] and [New Era] announced their new products of [New Energy Electric Vehicle] on their official websites almost at the same time.

Without exception, the new products are similar to [Hongwei MINI] in appearance, similar parameters, and even longer cruising range than [Hongwei MINI], which has attracted the attention of many users all of a sudden.

The person in charge of [Yuanneng], Che Zhenglong, stood up for the first time and announced very seriously that their upcoming [Yuanneng MINI] product is called [Little Bee], and the first batch of products will be delivered to users on July 1......

One stone stirred up a thousand waves, and the discussion of [Little Bee] on the Internet instantly reached its peak.

All kinds of revelations emerge one after another, and of course, there are some abuses among them.

In addition to the trademark, some of the shapes of [Little Bee] are slightly different from [Hongwei MINI], and the rest are almost exactly the same as [Hongwei MINI].

But for this kind of abuse, [Source Energy] has never had any response here, and has been pretending to be dead.

On the Internet, some people also came out to break the news.

It is said that [Yuanneng] will abolish all the production lines that have been heavily invested before, and at this moment it is subsidizing money and carrying out a new round of reform.

Some people also broke the news that the [Yuanneng] battery car reached a strategic cooperation agreement with [Liwei Electronic Technology] on the 20th......

Someone even broke the news that [Sodu Technology] also invested in a round A investment in [Source Energy], ready to do a lot of work......

……

The popularity of [Source Energy] once dominated the headlines in the technology circle.

This made Nie Xiaoping of [Hongwei] angry in an instant!

Evening.

When Nie Xiaoping finished his work, he glanced at the [Little Bee] of [Source Energy], and his face flushed instantly, and his whole body exploded!

He contacted Zhang Sheng as soon as possible!

"Mr. Zhang!"

"It's complete plagiarism!"

"Damn, why did everyone start to learn [Tengji] and not engage in originality, so they plagiarized our achievements!"

"!"

"Mr. Zhang, I hope that the colleagues of [Bird's Nest Law Firm] can come over, and I want to fight a lawsuit with them!"

“……”

Nie Xiaoping's indignant voice did not get Zhang Shengren.

Just listened to the sound of the phone, and after a long time, Zhang Sheng responded calmly.

"Mr. Nie, now, you just need to collect money and sell the car, and you don't have to worry about anything else......"

"They ......"

"On the price, we have the advantage, we are the pioneers, they want to plagiarize, they plagiarize, they want to plagiarize, they plagiarize, we don't care about anything, the bigger they are, the better!"

"Mr. Zhang, I don't understand!"

"Same configuration, they can't sell for our price! They can only find the official to ask for subsidies, but, Mr. Nie, they can't make up for the subsidies, we [Hongwei MINI] can get subsidies because we have obtained various certificates, and they want to get certificates, it will take at least three months at the earliest...... Moreover, I have already set the rules with the relevant departments, if I don't use this set of parts, their safety cannot be guaranteed, and they cannot be guaranteed, and they can still only be illegally listed......"

"So, the more aggressively they invest, the more they lose? Will it all be wasted in the end? ”

"Yes!"

"Mr. Zhang, what can I do?"

"Do you have free time now?"

"I ...... If you force it, there is time! ”

"I went to collect the car accident data and news of [Old Man Le] in April and May...... Be as detailed as possible! But after the collection, you don't send it out, it's best to wait until their industrial chain is fully rolled out, a huge amount of money has been invested, and the scale of competition has been formed, I believe that these data will be more...... When the time comes, the relevant departments will take action......"

"Mr. Zhang, what are you...... It's a little dirty! After Nie Xiaoping listened, he only felt a chill down his spine.

"What dirty? We act right, stand upright, we win, and we win upright! ”

“……”

"Mr. Nie, remember, we have to think about the safety of our customers, we always have to follow the country, we want to be the first enterprise under the sun, we want to be entrepreneurs, not capitalists!"

“……”

"By the way, these words should be added to the speeches of entrepreneurs at tomorrow's [Fourth World Environmental Protection Conference]!"

“……”

(End of chapter)