October, Shenzhen Market.

Penguin Video Building.

"Director Cao, don't come unharmed."

Yu Hong smiled and looked at the middle-aged man in front of him.

If there are few Internet companies in China in terms of market capitalization, scale strength, and the area of the business blueprint constructed, there may not be many opponents of Penguin.

Yu Hong's penguin video is just one of the sections.

The real core of Penguins is actually the gaming industry.

And the man in front of him is the director of the Penguin e-sports sector, Cao Fei.

Nowadays, the rise of the esports industry has also led to many popular games.

But it's not all penguin-only games.

It's like a three-legged video platform.

There are also a lot of competitors in gaming esports.

Cao Fei: "Lao Yu, there has been news from the headquarters recently that your investment results in the past two years have been super good, and I also want to come over to learn from you." ”

Yu Hong smiled: "This came out of your mouth, I still don't believe it, the e-sports industry has developed so fast in recent years, do you still need to learn from me?" Besides, I just invested in a few film and television dramas, and the income was not much. ”

Cao Fei shook his head: "Be modest, you have hit the wandering earth."

Moreover, e-sports is very similar to the entertainment industry, both need a fan economy, so we are interconnected. ”

Yu Honghu said suspiciously: "How can I hear that this has some other meaning, you Cao Fei is going to the Three Treasures Hall for nothing, let's say, what's the matter?" ”

Cao Fei: "Look, if you Yu Hong can be the director of our Penguin film and television section, then I'll get straight to the point, Penguin E-sports actually wants to find a spokesperson." ”

Yu Hong was stunned: "Is it difficult to find a celebrity endorsement?" A lot of celebrities are rushing to get on it, right? ”

Cao Fei nodded: "The truth is this, but the problem is that what we Penguin E-sports want is to rely on the influence of the star to do a whole set of publicity, from hard publicity to soft publicity of film and television dramas." ”

Yu Hong: "So much? As for it? ”

Cao Fei: "Of course, now the hegemony of the two games of Glory and Alliance is gradually weakening, and good games are competing.

So we want to use some means to continue to lock players and add some new users.

Therefore, the spokesperson is particularly important, in addition to a large fan base, it must also have a certain influence.

We decided to sign a big contract, not only for esports endorsements, but also for event endorsements, game covers, and we will invest in a drama on the esports side. ”

Yu Hong didn't pay much attention to it in front.

But when I heard that I was investing in a drama, my eyes lit up.

"Film and television dramas? Then I'm familiar with this, if it's your main vote, our video side can also help staff officers, what type? ”

Cao Fei: "It's the theme of e-sports, and I have already made several appointments and are still screening, but as long as the film and television drama can become popular, it can also trigger the popularity of the game and even attract new users."

Don't think that the marketing of the game sector is an idle meal, they understand the psychology of the public better, girls like to watch dramas, and they may also play games after watching dramas, there are more girls, and there are more players, can you understand the knowledge here? ”

Yu Hong: "I want to cooperate." ”

Cao Fei smiled: "Of course." ”

Yu Hong: "Let's talk about it. ”

Cao Fei: "The main reason for coming this time is to see your opinion, we invest in and sponsor film and television dramas, Penguin E-sports authorization, you can shoot at will, but the question is who to choose to endorse and star."

At present, there are several plans, Lin Xiang, Fang Zizhou, 0102 combination, Yu Chenghao has also been very popular recently, NNQT, Tong Han, Qiong Anqi, these are actually considered by us. ”

Yu Hong: "Lao Cao, do you believe me?" ”

Cao Fei: "Of course, why don't I come to you?" ”

Yu Hong: "Okay, then I'll only give you one sentence, there is Su Xuan Su, and there is no Su Xuan others." ”

Cao Fei: "Su? Sumu? ”

Yu Hong: "That's right, how much endorsement fee do you plan to give, to tell you the truth, the other party may not be able to come if the money is less, but as long as you give enough money, believe me, he is the most suitable person." ”

Cao Fei: "How much?" ”

Yu Hong: "It's very expensive, I guess the price will not be less than 60 million." ”

Cao Fei: "No problem, we have tens of millions of prize money for an event, as long as he can cooperate well, six thousand will be six thousand!" ”

…

After Cao Fei came out of Yu Hong's side.

I drove directly back to the Penguin Esports headquarters for a meeting.

After all the top leaders were summoned.

Cao Fei said Yu Hong's words: "There is Su Mu to choose Su, and no Su chooses others." ”

"Director, wouldn't this be too risky?"

"Su Mu, we checked, there have been no topics related to e-sports before, and the only time was a few years ago, because of the pit teammates who were almost sprayed on the hot search.

Although he is very popular now and has achieved a high box office, I feel that the position of the person is not in line with our e-sports. ”

"That's right, and there was no Su Mu in our previous star plan, even if he is added, he should be screened, for the sake of safety."

Listen to management's advice.

Cao Fei also nodded slowly: "What you said is also very reasonable, but on the way back, I also got to know Su Mu as an actor."

He can climb Mount Everest for a role, with this kind of work attitude, I don't think it will be too bad, besides, he is just an endorsement, and the follow-up is more important to shoot e-sports-themed film and television dramas well.

Don't forget, this Su Mu was a leader in idol dramas before, if he can return to make a film, how much do you think the repercussions will be? ”

"This ......"

“……”

After Cao Fei finished speaking, the surroundings were quiet.

It was a hasty change in the plan.

But Cao Fei's analysis is also considerable and calm, after all, there is no one present who does not know Su Mu.

Judging from the influence alone, there is indeed no one more suitable than this new 4.6 billion box office celebrity.

Long.

Seeing that everyone did not refute.

Cao Fei made the final arrangement: "Put the plan at hand, contact Su Mu first, open a 60 million offer to talk, be sincere, if it can work, it is the best, if it really doesn't work, then think of other ways." ”

…

…

A few days later, the city of Milky Way.

Qian Jida rushed to the office excitedly.

"It's coming, it's coming!"

Su Mu was playing the game, stopped the operation, and looked at Qian Jida: "Auntie? ”

Qian Jida: "......"

Game dialogs.

Su Mu once again received praise from his teammates.

[Brother, don't hang up!] ]

[Damn, I know this ID, why is this force again?! ]

[I'm in the qualifiers, hey!] ]

[Brother, I beg you, will you come back?] I'm sure I won't scold your whole family, or will I give you 10Q coins? ******! ]

Su Mu: "Haha, just kidding, let's say, what's coming?" ”

Qian Jida adjusted his mentality, and then became excited: "Work is coming, game endorsement!" ”

Su Mu: "So fast? ”

Qian Jida nodded; "I didn't expect it to be so soon, but I was indeed contacted by someone from Penguin Esports before, and I wanted to ask if you would like to endorse it."

Su Mu: "How much is the offer?" ”

Qian Jida: "They gave 60 million. ”

Su Mu: "Ouch, I'll give six thousand when I open my mouth, so I can still talk about it." ”

Qian Jida: "I don't know, but they sent an email, I took a look, it's not a pure endorsement, you need to endorse several official games of e-sports, including official events, and in addition, you are also required to participate in a drama." ”

Su Mu was stunned: "Do you want to participate in a drama?" ”

Qian Jida: "Yes, after the endorsement, they invest, and you have to participate in this theme." ”

Su Mu: "This abacus is playing well, the endorsement fee given, let me act?" ”

Qian Jida: "But after all, it's 60 million, it's not low." ”

Su Mu shook his head: "No sincerity." ”

"Huh?"

"Mr. Qian, can this endorsement be the same as acting? Endorsement is endorsement, acting is acting, 60 million will let me do two jobs, am I stupid or is he stupid? ”

“……”

"Come back, add money, endorsement 60 million is no problem, if they are willing to add points on this basis, I will send them a guest commentary for an official event.

But the endorsement fee is mixed with the acting work, that is, they are wrong, if they want me to participate, they can give another offer, the money is enough, and I have no problem giving them a professional match. ”

“！！！”

After Su Mu finished speaking, the office was quiet for a moment.

Then Qian Jida immediately got up and ran back.

The two have been working for many years, so naturally they can know what each other's farts are by pouting their butts.

Su Mu's thoughts, Qian Jida also understood.

This time, Qian Jida knew that Su Mu wanted to take it.

Because he was just looking at the fat sheep's eyes.

Such a good opportunity is indeed unjustifiable.

endorsement plus acting, where to find such a combination.

After watching Qian Jida leave.

Su Mu took out his mobile phone and turned out Yu Hong's avatar.

I thought about it, and then sent one.

[Su Mu: Old Yu, what is the relationship between Penguin E-sports and your penguin video?] ]

[Yu Hong: (乛乛) Yo, Cao Fei is quite fast, I recommended you to him, they are looking for an endorsement, and by the way, invest in a drama, I think you are suitable. ]

[Sumu: So ......]

[Yu Hong: They are all owned by Penguin, brother companies. ]

[Su Mu: He's your brother?] That's good, it's your brother, isn't it my brother? That's easy to say. ]

[Yu Hong: Hm... It's a brother company, and Cao Fei and I can't talk about brothers, but we have some friendship. ]

[Su Mu: Oh, that means we're brothers.] ]

[Yu Hong: A must!] ]

[Su Mu: Then Mr. Yu, brother's worth, you said endorsement + acting, is 60 million enough? ]

[Yu Hong: Your 4.6 billion box office is no worse than that of an actor, how can you have to... Eight thousand! ]

[Su Mu: Look, it's really a brother, or you know me, but your brother company, almost meaninglessly, may still not understand my situation, open a 60 million let me work two jobs, you said this is a trouble, or I still won't go.] ]

[Yu Hong: Don't!] Otherwise, you wait, I'll help you tell him personally! ]

[Su Mu: Ouch, I really didn't mean that, will it bother you?] It's not going to be unhappy, is it? ]

[Yu Hong: Where are the words?] I told Cao Fei a long time ago that it is very expensive to find you, he may not have thought it through, it doesn't matter, I will talk to him and definitely give you a high price. ]

[Su Mu: Good brother!] I'm embarrassed to see what this is all about. ]

[Yu Hong: Wait for my news!] ]

…

The other side.

Yu Hong hurriedly flipped out Cao Fei's phone.

In fact, he was also nervous.

To put it bluntly, if Su Mu's endorsement is successful, he will participate in game e-sports dramas.

Then this drama must be broadcast on Penguin Video in the future.

That's what he really cares about.

Once Cao Fei doesn't get Su Mu done, then this drama will be in vain, how can a big bargain for nothing slip away?

Soon, Cao Fei's voice came.

"Old Yu."

Yu Hong: "Mr. Cao, your offer to Su Mu is 60 million?" ”

Cao Fei: "Yes, I just wanted to discuss this with the company, and you called, Su Mu replied, I don't agree with this offer, but I think it's a lot." ”

Yu Hong: "Lao Cao, the climber's salary was close to 80 million, and he set a new record on Mount Everest, you can think that e-sports has nothing to do with climbing Mount Everest, but I know him best, the money is enough, it must be worth the money, if I were you, I would give him a price that he couldn't refuse." ”

Cao Fei: "......"

…

…

…

Airstar Media.

The atmosphere in the office is a bit oppressive at the moment.

Qin Yufang, Yu Chenghao, several people and agents of the 0102 combination are there.

It's just that no one spoke.

Long.

Yu Chenghao spoke: "Mr. Qin, are you sure they have already chosen someone, did you reply like this?" ”

Qin Yufang's complexion is much worse than when she first met Yu Chenghao, maybe because she didn't do her skin care right.

Just yesterday, she received an email from Penguin Esports informing her that a spokesperson had been confirmed.

This made her and Yu Chenghao confused.

It's outrageous.

Isn't this endorsement just beginning?

I haven't even met yet, so I just gave PASS?

It's hard to accept.

After all, they also made a lot of preparations, let the 0102 group play the game in advance, and intentionally or unintentionally promoted a wave of pictures of them playing games every day.

The purpose is to win this endorsement.

But carefully prepared a whole bunch.

I also thought that this time I must have a head-to-head showdown with Su Mu's NNQT.

As a result, your uncle's ended without going out...

Can you believe it?

Yu Chenghao: "Who did they sign?" ”

Qin Yufang: "I seem to have heard that it is... Sumu. ”

"What?"

Yu Chenghao's eyelids jumped.

Nima, why don't you play according to the routine?

Isn't it than the combination under it?

As a result, you are so stinky and shameless, and you are on it yourself?

Qin Yufang: "Most of the news will not be wrong. ”

Yu Chenghao was speechless: "No, didn't you say before that it would be a competition with NNQT?" ”

Qin Yufang: "I didn't expect Su Mu to go on his own, if it was him, then 0102 naturally had no chance."

I heard that this time is not only an endorsement, but also a film and television drama with the theme of e-sports games. ”

Listened to Qin Yufang's words.

Yu Chenghao was silent for a long time, and suddenly spoke: "Okay, since he shoots, then we can shoot too!" ”

Qin Yufang's eyes lit up: "You mean ......?"

Yu Chenghao smiled.

…

…

Cao Fei's movements were actually very fast.

After being persuaded by Yu Hong, he made adjustments the next day.

It really gave a very high offer.

Qian Jida was stunned for a while after seeing it, endorsement fee + a drama, the price was 90 million!

Add a little more, wouldn't it be 100 million?

The following week.

The parties signed an agreement of intent.

Penguin Esports officially announced the endorsement.

Originally, there was nothing at first.

But then, the hot search was a little wrong......

(End of chapter)